5Media- Sports- and Civil Rights PDF

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4060, Civil Rights in the US, Spring 2017, Kennedy...

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Mass Media portrayals in the first half of the 20th century Examining the image of African Americans portrayed by and intended for W audiences. The Harlem Renaissance was merely an idea of what could happen. portrayed a world of sophistication and complex emotion, but in the widely available popular culture, this portrayal was often reduced to stereotypes and caricatures. From a theoretical perspective, such stereotyping places in im role in hegemony; the powerful or ruling class in society maint power by cultivating a condenses of or above subordinate clas It is creating a ‘common sense’ belief in order to justify continued powerlessness, and control them. The white controlled media helped to legitimize the imbalance of the American community and the White community They contrasted and repeated a specific imagery of the chose in a negative way. Stereotypes were effective as they tapped into preexisting myt assumptions; they are repeated enough that they are repeated they didn’t know why. Therefore, African Americans were judged on cultural expectations that were based on stereotypes, and most negative stereotypes. Many came out of slavery, or the immediate post antebellum celebration of the past, in which plant novels and minstrel shows established stereotype picked up by film, radio, and the advertising indus For example, the mammy, the dumb, lazy, bumpkin who couldn’t get ahead or look af himself, the lying and cheating urban black who survived through cunning and thievery Sexual stereotypes shaped these imageries, from Jezebel woman, to the a-sexual mammy, to the stereotype of the bestial black man who possess insatiable desire for white women. This last one in itself fell into lynching, and was inherently damaging. Black sexual women too meant that they w protected from coercive sex. Advertising Imagery and Stereotypes One can argue that it was not surprising that advertisers used stereo...