6 - There are 2 test banks avail for MCS 1000. The other (we\'ll call Version A) PDF

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There are 2 test banks avail for MCS 1000. The other (we'll call Version A) is already up on Studocu. Its pdf file titles are "chapter 1", etc. This is Version B, part 6. I only have parts 4-9. :/...

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Exam Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1)

Campus Living Centres offer college and universities all of the following except: A) academic guidance on student life and living programs B) managing existing residences C) building and financing new residences D) property management services

1)

2)

Campus Living Centres are considered a Canadian leader in which industry? A) owners and operators of seniors housing B) owners and operators of student recreation facilities C) owners and operators of student housing D) owners and operators of student spiritual centres

2)

3)

College and universities that offer residences to their students have better ________ rates and student safety/security. A) tuition B) academic C) retention D) accommodation

3)

4)

Because Campus Living Centres compete in the B2B marketplace, it recognizes that demand for its products is often contingent on: A) marketing intermediaries B) its suppliers C) the end customer D) government policies

4)

5)

Colleges and universities across Canada contract Campus Living Centres to: A) maintain the residences. B) manage student loans. C) operate library facilities. D) manage student literacy.

5)

6)

Campus Living Centres offer colleges and universities student life programs and services including: A) university loyalty programs. B) student training in cleaning residences. C) student outreach and support services. D) academic advising on careers and programs.

6)

7)

Jackson Steel produces sheet metal that is then sold to Ford, Toyota, and GM for use in producing their vehicles. Jackson Steel competes with other sheet metal companies for the car company's business. Jackson Steel is in which segment? A) Reseller marketing B) Business marketing C) Institutional marketing D) Relational enterprise

7)

1

8)

Two manufacturers were discussing the upcoming trends in the business market. One kept referring to the market as the 'business market,' while the other interrupted him and said: "when you refer to the business market, you are referring to the ________." A) relational enterprise B) transactional market C) industrial market D) ultimate market

8)

9)

Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale are examples of: A) organizational buyers. B) ultimate consumers. C) cooperatives. D) multinationals.

9)

10) Organizational buyers

include all the following EXCEPT: A) ultimate consumers. B) government. C) retailers. D) manufacturers.

10)

11) Which

11)

12) Which

12)

of the following is not considered a market for organizational buyers? A) reseller B) retailer C) government agencies D) industrial

of the following statements represents an organizational buying decision? of a fried chicken restaurant hires a snow removal service to keep the parking lot clear. B) A dentist buys a new Blu-ray player for her den. C) Mr. Crowe buys a Toyota minivan to commute to work. D) Mr. Langley hires a housecleaning service to clean his apartment.

A) The owner

13) An

industrial firm is a firm that: distinguished by the amount of energy it uses and potential for pollution to the environment. B) deals exclusively with federal, state, and local governments, and often mediates governmental agency disputes. C) employs more than 500 people, who are paid minimum wage with few or no benefits. D) in some way reprocesses a good or service it buys before selling the product again to the next buyer.

13)

A) is

14) A

steel mill converts iron ore into sheet metal that they then sell to the next buyer. The steel mill would be considered a(n) A) reseller firm B) producer C) industrial firm D) middleman

2

14)

15) The industries

that are growing in Canada, currently make the greatest contribution to Canada's gross domestic product, are known as ________ industries. A) manufacturer B) service C) construction D) transportation and public utilities

15)

16) Which

16)

17) Honeywell's

17)

18) A

18)

19) Graham-Field

19)

20) All of

20)

market in Canada has approximately 50,000 businesses and ship an estimated value of $600 billion? A) real estate businesses B) retailers C) wholesalers D) manufacturers

Micro Switch Division sells its fibre-optic technology and products to manufacturers of data communication systems worldwide. Data communications system manufacturers are operating in ________ market. A) reseller B) governmental C) industrial D) psychographic

manufacturer of consumer food products for the Chinese market in Canada buys several tons of camellia nuts annually. It converts those nuts into cooking oil that is popular among the Chinese population because it has a milder taste than olive oil and a higher burning point. The oil is sold to supermarkets. The pulp from which the oil is extracted is sold to beef cattle farmers who use it to fatten their cattle. These transactions occur in the ________ market. A) institutional B) government C) industrial D) reseller

Health Products makes hospital beds and wheelchairs from component parts and materials it buys. It sells its products to hospitals, nursing homes, and retailers of health care products. Graham-Field Health Products operates in a(n) ________ market. A) industrial B) cultural C) psychographic D) consumer the following are considered resellers, except: A) U.S. Steel B) Walmart C) Canadian Tire

21) A

D) Costco

reseller purchases products from a manufacturer and then ________ before selling them to the end customer. A) processes them no further B) builds them into a larger product C) strips them down to their parts D) puts their logo on them

3

21)

22) Itex

Corporation, marketer of Photostat products used in the graphic arts field, buys sensitized paper from Eastman Kodak Company, packages it with the Photostat brand name on it, and sells it directly to amateur photographers. In this context, Itex Corporation should be classified as a(n): A) monopoly. B) industrialist. C) reseller. D) service provider.

22)

23) Apex

23)

24) In

24)

25) Canadian

25)

26) Federal,

26)

27) When

27)

28) Many

28)

Therapeutic buys medical supplies and services for people with hemophilia and other related blood diseases from a multitude of sources. It then sells these products to anyone who needs them. When it sells directly to a person who is a hemophiliac, it would be classified as a(n): A) monopoly. B) reseller. C) change D) industrialist agent. .

terms of organizational buyers, Amazon.com, Lands' End, and J.C. Penney would all be classified as: A) facilitating agents. B) resellers. C) capitalists. D) monopolies.

Crown corporations, such as CBC, VIA Rail, and the Royal Canadian Mint are examples of: A) Industrial markets B) Cooperative markets C) Reseller markets D) Government units

provincial, and local agencies that buy goods and services for the constituents they serve are known as: A) Reseller markets B) Industrial markets C) Government units D) Cooperative markets

the Canadian Broadcasting Corporation buys new computers, monitors, and printers for its various newsrooms, it is operating as a(n): A) government unit. B) facilitating agent. C) business market. D) industrial market. of Canada's top exporters, including Bombardier and Maple Leaf Foods, focus on ________, not ________. A) governmental agencies; ultimate consumers B) governmental agencies; organizational consumers C) organizational customers; ultimate consumers D) ultimate consumers; organizational consumers

4

29) Pratt & Whitney

sells aircraft engines to Europe's Airbus Industries, which sells passenger airplanes to Japan Airlines, which flies businesspeople around the world. This is an example of: A) global organizational markets. B) market dynamics. C) organizational clusters. D) the circular flow of products.

29)

30) Concern

30)

31) Europe's

31)

32) The system that provides

32)

33) As

33)

34) NAICS

34)

about terrorists using biological warfare has caused the U.S. government to create stockpiles of specific drugs. The federal government has purchased Cipro, the only drug specifically approved by the FDA to treat inhaled anthrax from Bayer, the German drug and chemical company. The U.S. government has also purchased smallpox vaccine from Acambis, a British drug company. These transactions are examples of: A) market dynamics. B) organizational clusters. C) global organizational markets. D) the circular flow of products.

Airbus Industrie, the world's largest aircraft manufacturer, sells its passenger airplanes to Air Canada, which flies Canadian businesspeople to Asia. This is an example of: A) organizational clusters. B) market dynamics. C) global organizational markets. D) the circular flow of products.

common industry definitions for Canada, Mexico, and the United States to facilitate the measurement of economic activity in the three member countries of the North American Free Trade Agreement (NAFTA) is called: A) Strategic International Classification (SIC). B) Federated Trade Codification (FTC). C) Federated Domestic and International Classification (FDIC). D) the North American Industry Classification System (NAICS).

a market research analyst for Bain & Co., your Senior Partner asks you to determine the NIACS code for the manufacturing industry. This will be used to help facilitate the measurement of economy activity for the: A) North Atlantic Treaty Organization (NATO). B) North American Free Trade Agreement (NAFTA). C) European Economic Community (EEC). D) Fiscal Development International Coalition (FDIC). is an acronym for: A) North American Industry Classification System. B) North American Industry Classification Standards C) North American Industry Competition Standings. D) North American Industry Competition System.

5

35) Which

of the following statements about the North American Industry Classification System (NAICS) is false? A) the fifth digit designates company name. B) the third digit designates subsectors C) the fourth digit designates industry groups D) the first two digits represent sectors

35)

36) Which

36)

37) As

37)

38) John

38)

of the following statements about the North American Industry Classification System (NAICS) is false? A) the third digit designates subsectors B) the first two digits represent sectors C) in Canada, there are 25 sectors D) the fourth digit designates industry groups

an organizational buyer, if you worked directly with your suppliers to improve their efficiency and product quality to enhance your business, you would be focused on: A) upstream development B) supplier development C) partner development D) supplier partnerships

Deere employees almost 100 supplier-development engineers that focus on working with suppliers to: A) provide feedback on product development B) improve efficiency C) demonstrate how important that supplier is to John Deere D) act as a bridge between the supplier and John Deere's customers

39) The NAICS

divides the economy into sectors using a ________ coded system. B) five-digit C) seven-digit D) four-digit

39)

A) six-digit 40) A

disadvantage of the North American Industry Classification System (NAICS) is that: A) it is too difficult and confusing to read. B) it assigns one code to each organization based on its major economic activity, so large firms that engage in many different activities are given only one code. C) it only covers organizations with sales in excess of (US) $1 million. D) it only lists the top ten firms in any particular industry.

6

40)

41) How

might a marketing manager for a manufacturer of turboprop engines used in private jet planes use the North American Industry Classification System (NAICS) to help with his marketing planning to find prospective customers? A) He could poll his field sales organization to see if his company's sales representatives know what NAICS numbers mean. B) He could identify all NAICS numbers that do not reflect the classifications of his firm's customers. C) He could go to a library to find the NAICS numbers for all government units, federal, state, and local. D) He could record the NAICS numbers for each of his firm's best customers, and then obtain lists of companies with the same NAICS numbers.

41)

42) You

42)

43) The NAICS

43)

44) All of

44)

45) The demand

45)

46) Consumer

46)

47) BP

47)

are the research director of a major marketing research consulting firm. You need to select an NAICS (North American Industry Classification System) code that gives you the most detail about the competitors in a client's industry. Which of the following levels of classification would provide the greatest detail? A) Code 91 B) Code C) Code 260 D) Code 6575 423531

will allow marketing managers to gather and study all of the following information EXCEPT: A) competition in domestic markets. B) demand for goods and services. C) market share. D) every industry in which a conglomerate engages in business. the following are characteristics of the organizational buying behaviour except: A) Supplier characteristics B) Market characteristics C) Marketing mix characteristics D) Product or service characteristics

for industrial products and services that is driven by demand for consumer products and services is called: A) break-even demand. B) the Consumer Price Index. C) Gross National Product. D) derived demand. demand has dramatically increased for home-based solar panels. As a result, manufacturers are seeing increased demand for the raw materials and components to construct the solar panels. This type of demand is known as: A) derived B) eco-friendly C) direct D) indirect

drills and refines crude oil into petroleum for vehicles, which it sells through its retail gas stations. What kind of demand is there for BP's gasoline? A) consumer B) applied C) unitized D) derived

7

48) Spruceland

Millworks in Canada makes wooden pallets for transporting and storing new appliances such as stoves, freezers, and refrigerators. What kind of demand is there for Spruceland pallets? A) There is inelastic demand tied to the cost of the components of the pallets. B) There is derived demand, which is tied to the sales of pallets, which in turn, is tied to the sales of appliances. C) There is derived demand, which is tied to the sales of appliances, but independent of the sales of pallets. D) There is creative demand, which is tied to the sales of appliances, not the sale of the pallets.

48)

49) Concert Staging

49)

50) Purchases

50)

51) As

51)

52) The amount of

52)

53) Ultimately,

53)

Company provides the stage, the roof system, and lighting and sound for outdoor concerts and theaters. It is typically hired by the organization sponsoring the event. When the economy slows down, consumers are more likely to save their money for a rainy day than buy a concert or theatre ticket. The number of concert and theatre events determines how many times the company gets to provide its services. Demand for the services provided by Concert Staging Company is ________ demand. A) holistic B) applied C) derived D) unitized

of sodium fluoride by Pfizer for its Listerine mouthwash would be an example of ________ demand. A) binary B) unitized C) derived D) applied

a new business, you are trying to find the right manufacturing partner to be your supplier of widgets. You come across one that maintains ISO 9000 standards, why do you decide to choose this supplier? A) the manufacturer will form an exclusive relationship with you B) the manufacturer has a quality and assurance process C) the manufacturer passes on guarantees to your end consumers D) the manufacturer will be the least expensive on the market

pulp and paper products that MacMillan Bloedel manufactures is influenced by consumer demand for newspapers, Pizza Pizza's "keep warm" pizza-to-go boxes, Federal Express packages, and disposable diapers. This is an example of: A) the acceleration principle. B) derived demand. C) the price-quality relationship. D) price elasticity. most demand is derived from consumer demand, the exception being demand derived from: A) wholesalers. B) original equipment manufacturers. C) government purchases. D) resellers.

8

54) Because orders

in organizational buying are typically much larger than in consumer buying, such as when the order is above a specific amount, such as $5,000, the buyers often must A) carry personal insurance to cover possible losses B) lie to their superiors about how much things really cost C) get competitive bids from at least three prospective suppliers D) pay taxes out of their own pockets

54)

55) Which

55)

56) Each

56)

57) Which

57)

58) Which

58)

of the following is NOT a characteristic of products and services purchased within an organizational context? A) Raw and semi-finished goods are predominantly purchased. B) The sizes of orders are typically much smaller than in consumer buying. C) Goods and services are purchased on the basis of specifications that are technical in nature. D) The focus is on delivery time and postsale service.

of the following statements accurately characterizes the organizational buying process EXCEPT: A) The purchase of goods or services is usually handled by expert buyers. B) Negotiations between buyers and sellers regarding price is common. C) Reciprocal arrangements are uncommon D) Multiple buying influences exist because many people may be involved in the purchase decision process. of the following is NOT a characteristic of the organizational buying process? A) Multiple parties participate in purchase decisions. B) Online buying over the Internet is widespread. C) Online buying over the Internet is uncommon. D) Negotiation between buyers and sellers is commonplace.

of the following statements accurately characterizes buying behaviour in organizational markets? A) Purchase orders are usually small. B) Organizational buying behaviour is similar to consumer buying behaviour since individuals are involved in both processes. C) Fewer customers typically exist in organizational markets than in consumer markets. D) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of go...