7-1 Discussion- Bringing Together the Five Ps of Healthcare Marketing PDF

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7-1 Discussion- Bringing Together the Five Ps of Healthcare Marketing
Proposed service:
Specific elements that apply to my final healthcare marketing and communication plan...

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Proposed service: A service I would propose to Bellevue would be to expand on its Behavioral Health Treatments for the youth. “Youth and adolescent depression and anxiety is a community challenge” ( NYC Health + Hospitals, 2019). With the impact of today’s pandemic, an expansion on the day treatment program of more than 25 members will assist with some of these challenges. Behavioral health programs are overtaxed and there is an opportunity for grants and federal payment options because of the pandemic. “NYSHealth has committed $5 million in funding to support COVID-19 response and relief efforts throughout New York State. Grants include contributions to numerous regional response funds, as well as support for statewide and local efforts to address emerging health care and public health needs in the wake of the pandemic” (NYSHealth Foundation, 2021). Additionally, there are websites dedicated to grants for further assistance. Specific elements that apply to my final healthcare marketing and communication plan. By expanding this service around behavioral health treatments, optimistically it would benefit the patients in their population. It has been suggested in our text that patients are also customers. The product is healthcare. Treating the patients as customer would add value to the enhancement of this program. If there is federal funding to expand programs focused on behavior health, then Bellevue will have the ability to offer this additional benefit to its patients. “Physicians are the most powerful clinical professionals in healthcare” (Cellucci et al., 2014, p.67). The influence a physicians will have with referring patients to Bellevue for behavioral health (BH) needs to be considered here. Physicians, as we have read, can decide which hospital they chose to send their patients to. “ In all businesses, some products are more profitable than others, and so is the case with hospitals and medical care” (Cellucci et al., 2014, p.69). Each play an imperative role in the product and that is expanding the number of patients they allow for in their day treatment program. As part of the marketing mix, the public would be appropriate target and further communicating the message around expansions to the BH treatment program. The approach would be to educate the community about this improvement or expansion of the BH treatment day program. “Public health endeavors work best when many people engage in them” (Cellucci et al., 2014, p.99). When targeting public health is extremely significant but commonly unrecognized. This provide a unique opportunity to utilize the public as an influencer to promote the expansion of the service for BH. Think about the “ famous “brain on drugs” egg in the hot frying pan is a public health advertisement” (Cellucci et al., 2014, p.99). The popular promotion made people stop and think and had a lastly effect as people remembered that ad and the message it delivered. While the above is important, any proposed service or enhancements needs to be in alignment with the mission statement. “Those involved in the planning and implementation of healthcare marketing projects should be mindful of the organization’s stake- holders—the people and groups that have a stake in the enterprise and are affected by the conduct of people within it” (Cellucci et al., 2014, p.118). Beneficence, along with other ethical standards needs to be carefully considered. The extended BH day program needs to benefit those patients seeking care.

References: About Bellevue. (n.d.). Retrieved from https://www.nychealthandhospitals.org/bellevue/aboutbellevue/Bellevue Hospital. (2019). History. Retrieved March 27, 2021, from https://www.nychealthandhospitals.org/bellevue/history COVID-19 response and relief efforts. (2021, February 24). Retrieved April 08, 2021, from https://nyshealthfoundation.org/grantee/covid-19-response-and-relief-efforts/

Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare Marketing: A Case Study Approach. Chicago, IL: Health Administration Press.

Mental health grants in New York city - GRANTWATCH. (n.d.). Retrieved April 08, 2021, from https://nyc.grantwatch.com/cat/23/mental-health-grants...