ADM2381 Oral Presentation Rubric Detail S20 PDF

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ADM 2381 – Oral Presentation Detailed Grading Rubric This table is an overview of expectations for each element of an oral presentation

Below expectations Presentation content and structure Demonstrate the ability to prepare, organize and formulate informational, analytical and persuasive reports while following proper business presentation principles

Introduction

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• Content Body

Introduces self in a cliché manner Does not clarify the objective of the presentation Fails to put the presentation in context for the audience Fails to connect with the audience

• Impertinent and inappropriate information is presented • Student fails to identify key sources of information • Student does not demonstrate required research for preparation • Lack of analysis of information and data • Information lacks links to greater purpose of presentation • Many questions are left unanswered • Content is not aligned with context of the presentation • Student does not appropriately target the audience’s needs, interest, level of knowledge and motivation

Meets expectations •

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• •

• •

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Clearly identifies the objective and context of the presentation Specifies the roles of the audience and the presenter Has a clear agenda for the presentation Makes a clear connection with the audience Pertinent and appropriate information presented Student is able to identify some key sources of information. Adequate level of research for preparation Clear and appropriate analysis of data and information collected Most information is linked to greater purpose of presentation Leaves few unanswered questions Is well aligned with the context of the presentation Student makes an effort at targeting the information to the audience’s needs, interest, knowledge and motivation.

Exceeds expectations •

•

Presents all key elements of an introduction: roles, objective, context in a creative manner. Engages the audience.

• Pertinent and appropriate information is presented • Student is able to identify all sources of important information • Intensive level of research for preparation • Thorough analysis of all information presented • All information is linked to greater purpose of presentation • Does not leave any unanswered questions • Is completely aligned with the context of the presentation • Student touches each facet of audience’s motivation, needs, and expectations.

Conclusion

• Fails to make a compelling summary of the information brought forth • Fails to engage the audience once more

• Summarizes key points made during the presentation • Reminds the audience of the goal of the presentation • Reconnects with the audience

• Integrates, summarizes and brings together all elements of the presentation • Reminds the audience of the purpose and importance of the topic • Makes a clear and compelling call to action(as needed)

Transitions

• Fails to make connections and demonstrate the logic between the key points presented • Limited use of verbal transitions

• Makes connections between elements of the presentation to construct an effective argument. • Good application of verbal transitions

• Uses transitional cues to guide the audience in building an effective argument • Logical links are always made from one point to the next • Great application of verbal transitions

• Message is somewhat clear yet can be discernible

• Message is very clear and easily discernible • The importance of the topic to the audience is clearly underlined

Message

Communication

Speed

Ability to professionally deliver effective oral presentations by demonstrating effective verbal and non-verbal communication skills

Intonation

• Message is not at all clear • The audience is left wondering about the objective of the presentation and its relevance • Obvious signs of discomfort • Sometimes difficult to follow • Little to no use of speed or pauses to their advantage (pauses are either too long or non-existent)

• Limited to no fluctuations • Some expression in voice

• Appears mostly comfortable • Easy to follow • Uses speed and pauses to their advantage

• Comfortable • Very easy to follow • Almost always uses speed and pauses to their advantage

• Good use of fluctuation • Good use of expression,

• Great use of fluctuation • Great use of expression,

yet somewhat monotone

not monotone and interesting voice

not monotone and captivating voice

Projection

• Sometimes can hear • May be too loud

• Most of the time can hear • Volume is acceptable

• All can hear clearly • Volume adapted to the room size

Clarity and Enunciation

• Pronunciation somewhat difficult to understand • Words are mumbled

• Pronunciation easy to understand and follow

• Pronunciation clear and very easy to follow • Uses appropriate and well-chosen terms for the idea discussed.

Dysfluencies

• Many dysfluencies • Impedes the flow of the presentation • Little to no signs of preparation • Little to no signs of confidence • Prolonged and frequent hesitation • Uncomfortable with tech equipment • Appearance lacks professionalisms

• Few dysfluencies • No impact on the flow of the presentation • Clear signs of preparation • Projects self- confidence • Infrequent hesitation • Comfortable with technical equipment

• L i m i t e d t o no dysfluency

• Appearance is acceptable but may still require some polishing • Smiles at the audience • Attempts to use facial expressions to support what is being said.

• Unquestionably professional appearance

Projected confidence and mastery

Professionalism

Facial expression

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Hand movement

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Fails to smile at the audience Does not align facial expressions to what is being said May have a stoic or frozen expression, which emphasizes perception of stress Poor use of hand gestures that do not support information Hand gestures may be

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Good use of hand gestures to support information Movement is not

• Clear signs of preparation • Projects self- confidence • No signs of hesitation • Very comfortable with tech equipment

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Constant and opportune use of smile and other facial expressions

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Excellent proactive and decisive use of hand gestures to support information

Eye contact

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•

Using Visual Aids

Content

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Layout

• •

Demonstrate the ability to choose and use appropriate audio-visual aids to enhance their presentations

routine or uncontrolled nervous habits Limited visual contact with audience through webcam Stares at the floor, the ceiling, walls, or appears to be reding noted.

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Incoherence between agenda and slides • Incoherence between spoken information and slides • Generally too much text on slides

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No use of template Imbalance between text and other visual components on most slides

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repetitive and does not distract the audience Good visual contact with audience Looks at the webcam direction the majority of the time.

Little incoherence between agenda and slides • Little incoherence between spoken information and slides • Little to no slides with too much text

• •

Excellent visual contact with audience Looks at webcam most of the time.

No incoherence between agenda and slides • No incoherence between spoken information and slides • All slides are well balanced with text •

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Fairly consistent use of a template Good balance between text and other visual components

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Consistent use of a template Excellent balance between text and other visual components

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Font/Color

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Improper size of text Improper choice of font

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Good size of text Good choice of font in relation to template

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Excellent size of text Excellent choice of font in relation to template

Clipart/Pictures

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Images are impertinent or inappropriate

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Images are pertinent and appropriate

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Images are very pertinent and

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Images are distracting and do not add to the information presented Repetitive use of clipart or images that are of poor quality

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Choice of pictures clearly complements the information presented Most pictures are of good quality No use of clipart

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Use/Relevance

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Spelling

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One or more spelling mistakes

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• Does not allocate time effectively across topics • Does not respect time within the prescribed time limits

Time management Ability to structure a presentation effectively by making the best use of the time available to deliver the message and attain the goal

Creativity

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Misuse of the information on the slides Does not reference the slides Poorly explains the content on the slides

Engaged audience/Rapport

Ability to engage the audience and structure the message in a creative manner as to reach various types of audiences.

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• •

Appropriate level of

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Does not captivate the audience’s attention and is not memorable Lacks apparent signs of passion for the subject Fails to create a relation with the audience / uses informalities Somewhat misuse of level of enthusiasm

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Little misuse of the information on the slides Some references to the slides Provides good explanation to the content on the slides

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No spelling mistakes

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• Allocates time effectively across most topics • Respects most of the prescribed time limits

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appropriate Choice of pictures adds to the information provided in the presentation All pictures are of good quality No use of clipart No misuse of the information on the slides Many references to the slides Provides complete explanation to the content on the slides No spelling mistakes

• Allocate time effectively across all topics, including the introduction, body, and conclusion • Respects all prescribed time limits.

Moderately captivates the • audience’s attention Shows many signs of passion and interest for • subject Begins to create a relation • with the audience/ limited use of informalities

Captivates the audience’s attention and is memorable Clear signs of passion and interest for subject Creates a relation with the audience / uses formal language

Level of enthusiasm fairly aligned with message

Level of enthusiasm is well aligned with

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enthusiasm

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Initiative/Resourcefulness

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Some incoherence with message Lacks innovation and resourcefulness Little use of examples, analogies, demonstrations or objects

message • •

Some innovativeness and resourcefulness Good use of examples, analogies, demonstrations and/or objects

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Innovative and resourceful Great use of examples, analogies, demonstrations and/or objects...