ADMS 2200 Sample Questions for Midterm Exam With Answers PDF

Preview

Summary

ADMS 2200 Sample Questions for Midterm Exam With Answers...

Description

ADMS 2200 Introductory Marketing - Sample Questions for Midterm Exam

1. What do product lines, pricing decisions, selection of appropriate distribution channels, and decisions relating to promotional campaigns all depend on? (1 mark – 3 minutes) a. technology available to the firm b. decisions made within in the accounting department c. plans formulated within the marketing department d. industry-wide planning programs ANS: C 2. Who are cultural differences particularly important to? (1 mark – 3 minutes) a. firms marketing internationally b. not-for-profit organizations c. firms marketing to a specific target market in a single city d. firms marketing locally ANS: A 3. Which of the following is NOT a commonly used basis for segmenting the business market? (1 mark – 3 minutes) a. educational attainments of buyers b. customer type c. demographics using the size of the firm d. product end-use application ANS: A 4. Who provides advice and assistance to Canadian businesses that want to enter foreign markets? (1 mark – 3 minutes) a. the World Trade Organization b. the Trade Commissioner Service c. the Canadian Tourism Commission d. the International Monetary Fund ANS: B 5. What happens after the marketing research problem has been well defined? (1 mark – 3 minutes) a. Researchers can focus on securing the exact information needed to solve it. b. The issue then becomes whether you’re looking at a problem or at its symptoms. c. The research process is sometimes slowed down and becomes inaccurate. d. All that is left is to adjust the marketing mix to the conditions. ANS: A

6. Which of the following is NOT a common basis for segmenting consumer markets? (1 mark – 3 minutes) a. geographic b. psychographic c. competitive d. demographic ANS: C 7. Which of the following age groups would marketers of life insurance MOST likely target? (1 mark – 3 minutes) a. teenagers b. between 25 and 35 years old c. baby boomers d. over 60 years old ANS: B 8. What does teamwork in applying a successful integrated marketing communications program involve? (2 marks – 6 minutes) a. clear definition of the responsibilities of each department in creating the promotional mix b. in-house resources and outside vendors c. reorienting employees to put the customer first d. mutual admiration for the successes of each department in implementing the promotional mix ANS: B 9. What type of advertising is Advil using when it advertises that it contains more pain reliever than Tylenol? (1 mark – 3 minutes) a. comparative b. cooperative c. advocacy d. institutional ANS: A 10. What is the MOST expensive sales method overall? (1 mark – 3 minutes) a. over-the-counter sales because of the high overhead in retail operations b. telemarketing because of the technology costs c. telemarketing because of the high rejection rate from customers who avoid telemarketers d. field selling, largely because of the travel costs of sales personnel ANS: D...