Adnams – a living company. Pages 606 – 611 DOCX

Title	Adnams – a living company. Pages 606 – 611
Author	Ibrahim Al Jabberi
Pages	3
File Size	17.8 KB
File Type	DOCX
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Summary

Adnams – a living company. Pages 606 – 611 What external and internal influences are at play on the strategy? Adnams is a midsized brewery business based in Southwold in Suffolk, UK, with a turnover in 2012 of about 59.2 million Euros, owning and operating hotels and pubs with 420 people working in ...

Description

Adnams – a living company. Pages 606 – 611 What external and internal inflences are at play on the strategy? Adnams is a midsized brewery business based in Southwold in Suffolk, UK, with a turnover in 2012 of about 59.2 million Euros, owning and operating hotels and pubs with 420 people working in it plus 1200 shareholders. Andy Wood: Year Duty 1994 Responsibility to develop customer service & Supply chain operations. 2000 Joined the board Additional responsibilities of Sales, Marketing and The Wine Business. 2006 Managing Director. 2010 Chief Executive. Strengths: 1. The place southwold attached to the products of Adnams that known by consumers that gave advantage to be known as seaside town located in an area of natural beauty which is rich in wild life, the town itself has a great charm, the landscape lends much to the image and flavor of Adnams products that result the people automatically links between the name of brand and the place. 2. The business and its brand are closely linked to its southwold roots and the Suffolk environment by using hops grown locally to brew the beer. 3. a lot of business going on in the market and moving on-line, Andy was aware of significant challenges such as many competitors in the market and a lot to do to compete with macro- or micro- brewers. 4. Also Adnams hotels have best location in the heart of the southwold close to the beach near the famous light house. 5. Generations of these families have lived locally, invested locally, joined the fabric of the local society and employed thousands of local people even during 1960s these families were under pressure to sell out at time of consolidation in the brewing industry and growing market demand but they decided to retain the company independence and local identity that give the company a huge support from the locals as national and local industry. 6. Good marketing campaign in 2003 "Beer from the coast" by using the Local paint artists that gave the beer place advantage , Andams offering the beer with drinking pleasure while enjoying the coast even other brewers can never match. 7. the company listed on the baby market that gives it a chance to be expected from the tax which means more profit. 8. tight and close connections between the customers , also shorten the distance between suppliers, by bringing the consumers and grower in contact, that was Simon idea in the wine business. that leaded to make the wine as profile England's premier wine as the senior wine buyer commented also Simon way of...