ADV206 ID Target Markets PDF

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assignment 3...

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IDENTIFYING THE TARGET MARKET

For each of the products below, identify the target market. Be specific. For example, the target market for Just For Men hair color could be broadly defined as “men.” However, by analyzing the potential users and characteristics, a narrower market segment can be defined—men, over 40, involved in a romantic relationship, with some amount of disposable income, who care about looking younger. Product/Service

1. Lipitor prescription drug 2. Zebco spinning reel (for fishing)

3. Luvs disposable diaper

Target Market

Patients over 10 years old with high cholesterol and risk of stroke, having a presciption by a doctor. For adventurous and hands on individuals interested in fishing, having the income to use the newest and strongest gear. Parents of young babies not yet toilet trained, shopping for convenience as they often have busy schedules. Consumers concerned with organic beauty products, having the ability to spend more on their appearance.

4. Avon cosmetics 5. Cesar gourmet canned dog food

Dog owners and lovers with disposable income concerned with healthy eating for their dog. Women and men of a high class who like to travel in luxury.

6. First-class airline ticket to London

Owners of a twin bed, or having children who use a twin bed. 7. Set of twin-sized bed linens 8. Sterling silver flatware, one setting

An upper class individual, with living arrangements to accommodate one individual, of middle class with disposible income to spend on silverware.

9. Ford F-150 Pickup Truck

Liscenced drivers looking to use a vehicle to help with work and lifting, or establish an image of “rugged Americanism.” Having the income to support new modeled truck. A literate woman, interested in both reading and romance.

10. Romantic novel from Amazon.com...