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AFL. (2020). Speed kings: Telstra tracker reveals your club's fastest players. Retrieved from https://www.afl.com.au/news/510825/speed-kings-telstra-tracker-reveals-your-club-sfastest-players Bairrada, C.M., Coelho, A., & Lizanets, V. (2019). The impact of brand personality on consumer behaviour: The role of brand love. Journal of Fashion Marketing and Management, 23(1), 30-47. doi:10.1108/JFMM-07-2018-0091 Bitner, A., & Albinsson, P. (2016). Targeting young adults: The effectiveness of social media use for local businesses. Retrieved from https://www.researchgate.net/publication/311561868_Targeting_Young_Adults_The_Eff ectiveness_of_Social_Media_Use_for_Local_Businesses Business Strategy Hub. (2020). Adidas SWOT analysis (2020). Retrieved from https://bstrategyhub.com/adidas-swot-analysis/ Business Strategy Hub. (2020). Nike SWOT analysis (2020). Retrieved from https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis/ Grand View Research. (2019). Kids footwear market size, share & trends analysis report by product. Retrieved from https://www.grandviewresearch.com/industry-analysis/kidsfootwear-market Independent. (2020). 10 best kids football boots for the new season. Retrieved from https://www.independent.co.uk/extras/indybest/outdoor-activity/football/best-kidsfootball-boots-junior-laceless-moulded-studs-new-trainers-a9701566.html Inside Small Business. (2017). Q&A: XBlades. Retrieved from https://insidesmallbusiness.com.au/growth-development/qa-xblades MBA Skool. (2020). ASICS SWOT analysis, competitors, STP & USP. Retrieved from https://www.mbaskool.com/brandguide/lifestyle-and-retail/2963-asics.html Meyers-Levy, J., & Malaviya, P. (1999). Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories. Journal of Marketing, 63(4), 45–60. https://doi.org/10.1177/00222429990634s106 Ogbeiwi, O. (2017). Why written objectives need to be really SMART. British Journal of Healthcare Management, 23, 324-336. doi:10.12968/bjhc.2017.23.7.324. Play AFL. (2020). Junior football. Retrieved from https://play.afl/juniorfootball Play AFL. (2020). NAB AFL Auskick. Retrieved from https://play.afl/auskick Play AFL. (2020). Youth football. Retrieved from https://play.afl/youth-club-football

Sports Industry AU. (2016). 2016 participation figures. Retrieved from http://www.footyindustry.com/?page_id=3243 The Daily Telegraph. (2013). NRL's Russell Packer charged with assault. Retrieved from https://www.dailytelegraph.com.au/news/breaking-news/nrls-russell-packer-chargedwith-assault/news-story/d0ab8b08ae8fd2c1edad05529dc60f94 XBlades. (2017). Success stories so far. Retrieved from https://xblades.com.au/blogs/landingpage-3/success-stories-so-far XBlades. (2020). The foundations of the new XBlades. Retrieved from https://xblades.com.au/pages/about-us...