Amazon Value Chain - research PDF

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Value Chain

Amazon has 5 primary Activities in its Value Chain they are the Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, and Service. Inbound Logistic – Fulfilment by Amazon (FBA) is the cornerstone of their inbound logistics. -Sellers can store their inventory at Amazon fulfilment centres -FBA is an optional choice for sellers this makes them eligible for Amazon Prime -Amazon offers its logistics services to external companies such as Bejiing Century Joyo Courier

Operations- Has 3 segments North American, International and Web Services. -North American segment includes Canada, United States, and Mexico - International segment which deals with Australia, Europe, and others -Web Services deals with the global sales of computing, storage, database, and other service offerings. - major client are Pintrest, Dropbox, and Airbnb -Building apps for crowdsourcing and personalized healthcare Apps clients include GE, Major League Baseball, Tata motors.

Outbound Logistics Uses fulfilment centres, Co-sourced and outsourced arrangement, digital delivery, and Physical stores -There are over 100 fulfilment centres globally -uses robotic technology in manging receipts, stowing, picking, and shipment of products. -downloadable products an services - acquired WholeFood

Amazon Marketing and Sales --has spent more than Wal-mart, Target, BestBuy, Homedepot combined. -marketing message conveys fast delivery, largest selection, attractive products, and attractive prices

-uses a mix of communication modes such as print, media, sales promotions, events and experiences, public relations, and direct marketing.

Amazon Services -Exceptional customer service can contact by phone, mail, email, chat and social media -major source of value E-Commerce and cloud computing -Amazon’s return process is dealt entirely online. -top customer satisfaction rating in the UK and United States -...