Costco value chain PDF

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Summary

costco value chain assignment...

Description

Costco Value Chain HR Management /Technology RnD/Gen Admin Supply Chain Management (inbound logistics) -

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Depots and custom fleet delivering merch within 24 hrs o Costco’s warehouse capabilities effectively reduce losses resulting from theft, produce higher sales, and achieve faster inventory turnover. Costco bought the majority of its merchandise directly from manufacturers, routing it either directly to its warehouse stores or to one of the company’s crossdocking depots that served as distribution points for nearby stores and for shipping orders to members making online purchases. Costco had direct buying relationships with many producers of national brand-name merchandise and with manufacturers that supplied its Kirkland Signature products. Costco has quick inventory turnover which means it is selling at a faster rate Costco also depends on high sales volumei Costco also keeps healthy and long relationship with suppliers IT is very efficient in procuring discounts from suppliers

Operations -

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Limited product storage on sales floor Costco warehouse managers were delegated considerable authority over store operations. In effect, warehouse managers functioned as entrepreneurs running their own retail operation. They were responsible for coming up with new ideas about what items would sell in their stores, effectively merchandising the ever-changing lineup of treasure-hunt products, and orchestrating in-store product locations and displays to maximize sales and quick turnover. Costco achieves operational effectiveness in warehouses; o such as efficiencies arising from floor plan designs that handle daily warehouse sales, o support merchandise, o inventory, and o support services for customers concerned with high quality and low cost

Distributions Outbound: where you are located to interact w buyers (stores); HR people trained -

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Daily warehouse management Rapid inventory turnover 12.6 times the industry avg. Depots received container based shipments from manufacturers, transferred the goods to pallets, and then shipped full-pallet quantities of several types of goods to individual warehouses via rail or semitrailer trucks, generally in less than 24 hours. Very little incoming merchandise was stored in locations off the sales floor in order to minimize receiving and handling costs.

Sales and Marketing: promotion, pricing decsion, product place

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Minimal sales, general and administrative expenses No advertising policy Marketing and promotional activities were generally limited to monthly coupon mailers to members, weekly e-mails to members from Costco.com, occasional direct mail to prospective new members, and regular direct marketing programs (such as The Costco Connection, a magazine published for members), in-store product sampling, and special campaigns for new warehouse openings. For new warehouse openings, marketing teams personally contacted businesses in the area that were potential wholesale members; these contacts were supplemented with direct mailings during the period immediately prior to opening. Potential Gold Star (individual) members were contacted by direct mail or by promotions at local employee associations and businesses with large numbers of employees. After a membership base was established in an area, most new memberships came from word of mouth

Service : after purchase product -

Extended warranty services Special services for members • Provide top-quality products at the best prices in the market. Provide high-quality, safe, and wholesome food products by requiring that both vendors and employees be in compliance with the highest food safety standards in the industry. • Provide our members with a 100 percent satisfaction guaranteed warranty on every product and service we sell, including their membership fee. • Assure our members that every product we sell is authentic in make and in representation of performance. • Make our shopping environment a pleasant experience by making our members feel welcome as our guests. • Provide products to our members that will be ecologically sensitive. • Provide our members with the best customer service in the retail industry. • Give back to our communities through employee volunteerism and employee and corporate contributions to United Way and Children’s Hospitals.

Firm Infrastructure -

Organizational structure is aligned with level 3 culture type Costco made up of a warehouse manager 3 assistant warehouse managers Department Area managers Floor employees and admin employees. The physical layout had 3 parts(hardline, center, and foods)

Research and Development

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Pursues innovative technologies Private label to create value

HRM -

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pursues the best practices in the industry for hiring, training, and compensation employees receive higher than average benefits and compensation levels remain constant even during bad economic times. This provides management with the motivation to make essential daily choices toward accomplishing Costco’s goals. Most employees at Costco works with along term goal in mind Pays well (above average), gives bonuses, promote within

Tech-

Costco uses computer systems that managers and processes membership info about other warehouses around the world

Procurement -

Large single order purchases Partners with suppliers for 4000 select products Early payment discounts Limited variety, large volume Supplier code of conduct...