Assignment 2: construct a college student lifestyle inventory PDF

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Assignment 2: construct a college student lifestyle inventory ...

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Jeremy Nunez BUS 425 Summer Course Professor Ma

June 1, 2017

1. Construct a College Student Lifestyle Inventory As a college student yourself, you can easily relate to the dimensions of college student lifestyle. In this active learning exercise, take each of the following college student activities and write the Likert scale statement that could appear on a college student lifestyle inventory questionnaire. Be sure to model your statements as recommended in our descriptions of the Likert scale workhorse scale format.

College Lifestyle Dimension Studying Going out

Working Exercising

Shopping Dating Spending money

Write Your Statement Below Studying is essential, if one wants to receive a high grade. Going out with friends is much more enjoyable than going out alone. A lot of college students work so that they can have money to spend on drinks at the bar. Exercising can be an outlet to release stress. For college students, shopping is an activity you’ll like more with a group of friends. You are more likely to date someone in your friend group in college. College students tend to spend a lot of money on books.

Disagree

Neither Disagree nor Agree

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Strongly Disagree

Strongly Agree

Agree

2. Identify and Reword ‘Bad’ Questions Can you identify what is “bad” about a question and correct it? Here are some questions that might appear on a questionnaire. Each violates at least one of the dos-and-don’ts question wording presented in this chapter. For each question, write a short description about what makes it problematic, identify the “do” or “don’t” it violates, and suggest a better version.

Question

What’s the Problem?

How do you feel about car seats for infants?

There are many factors that can be included to ask respondents, which lacks focus.

What’s a Better Question? For each of the following factor, suggest how you feel car seats should be designed for an infant; size, color, material used, air bags, etc.

When your toddler wants to ride in the car with you when you run errands or pick up your older children at school, practice, or some friend’s home, do you use an infant car seat?

The question is not grammatically simple

At which instances or situations would you prefer to use an infant car seat?

If using an infant car seat is not convenient for you to use, or when you are in a hurry and your toddler is crying, do you still go ahead and use the infant car seat?

This is a double barrel question meaning is no convenient for the respondent and its too hurried.

Do you use an infant car seat when is not conveitent ? / when you are in a hurry? / when your toddler is crying?

How much do you think you should have to pay to for an infant seat that restrains and protects your toddler in case someone runs into your car or you lose control of your car and run into a light post or some other object?

The question is not grammatically simple

How much do you think you should pay for an infant seat that protects your child ina car accident?

Shouldn’t concerned parents of toddlers use infant car seats?

This question is a leading question.

Parents of toddlers should use infant car seats. (likert scale)

Since infant car seats are proven to be exceptionally valuable, do you agree that infant car seats be used for your loved ones?

This question is a leading and loaded question.

To what extent do you agree that infant seats protect infants in car accidents?

Do you think parents who are responsible citizens and who are aware of driving dangers use infant car seats?

This question is double barreled.

Should parents use infant seats with their children?

If you had an accident with your toddler on board, do you believe an infant car seat could protect your child from being The question is Do you believe that infant maimed? overstated. car seats are valuable? 3. Decide on Questionnaire Order in a Questionnaire For a survey to determine the attractiveness of a possible new restaurant, the following table identifies each of the research objectives as well as a possible measurement scale to be used with each research objective. Using your newly acquired knowledge of question flow and questionnaire organization, for each objective, indicate where on the questionnaire you recommend to place the question(s) pertaining to that research objective. Jot down your reasoning for your recommendation on question order as well.

Research Objective and Description Will the restaurant be successful? Will a sufficient number of people patronize the restaurant? How should the restaurant be designed? What about décor, atmosphere, specialty entrées and desserts, wait staff uniforms, reservations, special seating, and so on? What should be the average price of entrées? How much are potential patrons willing to pay for the entrées as well as for the house specials? What is the optimum location? How far from patrons’ homes are patrons willing to drive, and are there any special location features (such as waterfront deck seating, free valet parking, no reservations, etc.) to take into consideration? What is the profile of the target market?

How to measure?

What are the best promotional media? What advertising media should be used to best reach the target market?

Determine normal use of various local media, such as newspaper, radio, television and obtain specifics such as what newspaper sections are read, what radio programming, and what local television news times watched

Describe the restaurant concept and asked intentions to purchase there on a scale.

Order in the Questionnaire and Reason(s) for This Order #2 can be placed after the warm up question to centralized focus onto the questionnaire.

Determine respondents’ preferences for each of the several possible design features on a preference scale

#4 or #3 follows the description of the new restaurant so respondents can relate to the restaurants concept design.

Describe standard entrees and possible house specials and identify how much respondents are willingness using price ranges Determine furthest driving distance respondents are willing to drive to the new restaurant for each location feature.

#5 or #4 Follows the preferences for new restaurant so respondents can relate to the price.

Ask for demographics of the respondents

#6 demographic questions are typically left for at the end of a questionnaire. #1, Quick and easy to answer. In addition, it is a warm-up question to the questionnaire.

#3 or #5 Follows the description of the restaurant and may after the preference so respondents can relate to these questions.

4. Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the question. Suggested questions follow each construct. a. Brand loyalty Suggested Question: How often do you see yourself buying clothing at Forever 21? b. Intentions to purchase Suggested Question: When you go to the train station, how likely are you to buy a single pass or monthly card? c. Importance of “value for the price” Suggested Question: How important is it to you that that whenever you have buy a lot of clothing at Forever 21, that the store offers you discounts and premiums? d. Attitude toward a brand Suggested Question: Which of the following, according to you, are differentiators in classifying which brand, Forever 21 or H&M is better? A. Price B. Quality C. Costumer service D. Premiums e. Recall of an advertisement Suggested Question: Do you recall any features about the product advertisement you just saw? f.

Past purchases

Suggested Question: Is it possible to cancel the online order made through e-commerce operator? 5. For the past five years, Extreme Exposure Rock Climbing Center has enjoyed a monopoly. Located in Sacramento, California, Extreme Exposure was the dream of Kyle Anderson, who has been into freestyle extreme sports of various types, including outdoor rock climbing, hang gliding, skydiving, mountain biking, and snowboarding. Now in his mid-30s, Kyle came to realize in the year of his 30th birthday that after three leg fractures, two broken arms, and numerous dislocations, he could no longer participate regularly on the extreme edge. So, he found an abandoned warehouse, recruited two investors and a friendly banker, and opened up Extreme Exposure. Kyle’s rock-climbing center has over 6,500 square feet of simulated rock walls to climb, with about 100 different routes up to a maximum of 50 vertical feet. Extreme Exposure’s design permits the four major climbing types: toproping,

where the climber climbs up with a rope anchored at the top; lead-climbing, where the climber tows the rope that he or she fixes to clips in the wall while ascending; bouldering, where the climber has no rope but stays near the ground; and rappelling, where the person descends quickly by sliding down a rope. Climbers can buy day or monthly passes or annual memberships. Shoes and harnesses can be rented cheaply, and helmets are available free of charge as all climbers must wear protective helmets. In addition to individual and group climbing classes, Extreme Exposure has several group programs, including birthday parties, a kids’ summer camp, and corporate team-building classes. Kyle notices a newspaper article about another rocking climbing center, to be called The Krag, that will be built in Sacramento in the next six months. He notes the following items about The Krag that are different from Extreme Exposure: (1) The Krag will have climbs up to a maximum 60 vertical feet, (2) it will have a climber certification program, (3) there will be day trips to outdoor rock-climbing areas, (4) there will be group overnight and extended-stay rock-climbing trips to the Canadian Rockies, and (5) The Krag’s annual membership fee will be about 20% lower than Extreme Exposure’s. Kyle chats with Dianne, one of his Extreme Exposure members who is in marketing, during a break in one of her climbing visits. Dianne summarizes what she believes Kyle needs to find out about his current members:

1. What is demographic and rock-climbing profile of Extreme Exposure’s members? The Demographic profile of Extreme Exposure member would consist of:  Education  Age  Income before taxes  Martial status  Dwelling type The rock-climbing profile of Extreme Exposure members should be indicated by the four rock-climbing types:  Lead-climbing  Bouldering  Rappelling  Top- Roping 2. How satisfied are members with Extreme Exposure’s climbing facilities? The relevant construct would be satisfaction. Using a scale, from 1 to 5 , 1 being “Completely unsatisfied” and 5 being “completely satisfied” one can determine how satisfied Extreme Exposures members are with its facilities.

Facilities qualities

Completely Unsatisfied

Slightly satisfied

Somewhat Satisfied

Very satisfied

Completely Satisfied

Price

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Number of routes you can climb Level of difficulty in climbing routes

3. How interested are its members in: (a) day trips to outdoors rock-climbing areas, (b) group overnight and/ or extended-stay rock-climbing trips to the Canadian Rockies, and (c) a rockclimber certification program? The relevant construct would be interest level. Using a scale, from 1 to 5, 1 being “having no interest “ and 5 being “ completely interested “ one can determine the interest level of Extreme exposures members. Your new features for this survey would be (a) day trips to outdoor rock climbing areas, (b) group overnight and/ or extended climbing trips to the Canadian Rockies, and (c) a Rock-climber certification program

Features Day trips to outdoor rock climbing areas Group overnight and/ or extended climbing trips to the Canadian Rockies A Rockclimber certification

Having no Interested 1

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4. What are members’ opinions of the annual membership fee charged by Extreme Exposure? The relevant construct would be the stance towards the price. Using a scale, from 1 being “strongly disagree” and 5 being “Strongly agree” one can indicate the extent to find out the Extreme Exposure member opinion about the annual membership fee charged. Statement

Strongly Disagree

Disagree

The annual membershi p fee charged by Extreme Exposure practical or unfair?

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5. Will members consider leaving Extreme Exposure to join a new rockclimbing center with climbs that are 10 feet higher than the maximum climb at Extreme Exposure? The relevant construct would be intention to purchase membership. Using a scale, from 1 being “Extremely Unlikely” and 5 being “Very Likely “ one can indicate how likely one is to consider joining the new rock-climbing center with climbs that are 10 feet higher than Extreme Exposure. Extremely Unlikely

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6. Will members consider leaving Extreme Exposure to join a new rockclimbing center with higher climbs and a lower annual membership fee? The relevant construct would be intention to purchase.

Using a scale, from 1 being “Extremely Unlikely” and 5 being “Very Likely” one can indicate how likely one is to consider joining the new rock-climbing center than Extreme Exposure. Extremely Unlikely

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For each of Dianne’s questions, identify the relevant construct and indicate how it should be measured....