Assignment 3 RMIT PDF

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Cover sheet for submission of work for assessment SCHOOL:

RMIT Managing International Business Responsibly

Program name

BUSM4690 Program code

Course/unit name

Course/unit code

TAFE National Module Unit of Competency (UOC) name

TAFE National Module Unit of Competency (UOC) ID

Office use only

School date stamp 2 Assignment no.

9/11/2020

Dr. Alina Wang

Due date

Name of lecturer/teacher

Class day/time

Tutor/marker’s name

SG Campus STUDENT/S Family name

Given name Aloysius

Student number S3808700

(1)Tay (2) (3) (4) (5) (6)

DECLARATION AND STATEMENT OF AUTHORSHIP 1. I/we hold a copy of this work which can be produced if the original is lost/damaged. 2. This work is my/our original work and no part of it has been copied from any other student’s work or from any other source except where due acknowledgement is made. 3. No part of this work has been written for me/us by any other person except where such collaboration has been authorised by the lecturer/teacher concerned. 4. I/we have not previously submitted this work for this or any other course/unit. 5. I/we give permission for this work to be reproduced, communicated, compared and archived for the purpose of detecting plagiarism. 6. I/we give permission for a copy of my/our marked work to be retained by the school for review and comparison, including review by external examiners. I/we understand that: 7. Plagiarism is the presentation of the work, idea or creation of another person as though it is my/our own. It is a form of cheating and is a very serious academic offence that may lead to exclusion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentations. Plagiarism occurs when the origin of the material used is not appropriately cited.

8. Plagiarism includes the act of assisting or allowing another person to plagiarise or to copy my/our work.

Student signature/s I/we declare that I/we have read and understood the declaration and statement of authorship.

(2)

(1)

(3)

(4)

(5)

(6)

Further information relating to the penalties for plagiarism, which range from a notation on your student file to expulsion from the University, is contained in Regulation 6.1.1 Student Discipline and the Plagiarism Policy which are available on the Policies and Procedures website at www.rmit.edu.au/policies. Copies of this form can be downloaded from the student forms web page at www.rmit.edu.au/students/forms.

Cover sheet for submission of work for assessment

11

Capgemini like any other company will face challenges in venturing into Singapore in terms of the Corporate Social Responsibility (CSR) perspective. As Lee et al. (2012) found that a drawback of CSR studies from the western models and perspective has been using Asian countries as an experimental approach where CSR practises are not fully addressed. Based on a web survey of Singapore’s SME definition of CSR done by Lee et al. (2012) more than a third of 113 organizations that took part in the CSR survey do not comprehend the knowledge of CSR however they acknowledge the increasing development of CSR in companies in recent times. This shows that Europeans organizations such as Capgemini are more developed than Asian organizations in terms of CSR as Asia’s company policies are not written into account of equality of workers, wages and ethical practices. Therefore, Capgemini may find it challenging to pitch their Digital Academy idea to Singapore companies for support as most companies are profit driven unless they have strong CSR engagement or are non-profit organization that operates in Singapore. Evidently Singapore has an average performance for CSR penetration but have relatively high foreign direct investment which states that CSR engagements is relatively low in such a developed country like Singapore (Chapple & Moon 2005). Capgemini can use this evidence strategically to garner support from Singapore companies that are willing to enhance their company’s CSR practices with sponsorship of various facilities or equipment to Capgemini to kick start their digital academy. Capgemini can specifically approach Non-Government Organization in Singapore such as World Vision for partnership of this digital academy. World Vision’s aim is to create value by giving back to the society in any forms or ways that the respective company feels most meaningful in (World Vision Organization 2020). Hence our group proposed Capgemini to identify their target group which are the underprivileged or have difficulty entering the workforce. They may come from the intellectually disabled and families belonging to the bottom percentile. Capgemini should create a marketing campaign with People’s Association as they operate community clubs and centres across Singapore. With proper ground reach to its audience People’s Association can create awareness for Capgemini’s digital academy in Singapore. The campaign will contain information of Capgemini’s origin, the motivation of this digital academy and how can they improve the lives of their target groups. Stakeholders have certain expectancy of organizations in Asia in terms of CSR engagement in recent years especially in Singapore (Lee et al. 2005). Capgemini could leverage their CSR driven model to incorporate SMEs in Singapore with relation to their industry in this context Info communication and Technology industry. To conclude Capgemini will face barrier of entry in Singapore like any other company as Singapore’s organizations and NGOs require some education in the financial benefits of CSR (Robertson 2009). Capgemini would need to create a marketing campaign and encourage companies to promote CSR with its digital academy in creating value for the society.

Reference Lee, Mui Hean, et al. “Bridging the Gap: An Exploratory Study of Corporate Social Responsibility among SMEs in Singapore.” Journal of Public Relations Research, vol. 24, no. 4, 2012, pp. 299–317. Chapple, Wendy, and Moon, Jeremy. “Corporate Social Responsibility (CSR) in Asia.” Business & Society, vol. 44, no. 4, 2005, pp. 415–441.

World Vision Organization CSR for Companies viewed October 1st 2020 https://www.worldvision.org.sg/en/get-involved/for-companies Robertson, Diana C. “Corporate Social Responsibility and Different Stages of Economic Development: Singapore, Turkey, and Ethiopia.” Journal of Business Ethics, vol. 88, no. S4, 2009, pp. 617–633....