BA-4101-009+Spring+2019 +Syllabus PDF

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TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT

Instructor:

Dr. Michael R. Hagy, BS, MS, D.BA

Office Location:

Strategic Management Alter Hall 504C 1801 Liacouras Walk Philadelphia, PA 19122

Office Hours:

By scheduled appointment

Contact Info:

[email protected] www.michaelhagy.com (215) 317-6201

Course Pre-requisites:

All lower and upper division core requirements must be successfully completed before registering for BA 4101. As this is a fully-assigned capstone course the Professor will not “green card” any student to join the class. Only Advising can place a student into a fully-registered class.

BA-4101 Section 009 Spring 2019 Semester

Meeting Days: Tuesdays & Thursdays January 15th through May 2nd, 2019 Time: 12:30 to 1:50 p.m. Meeting Place: Alter Hall - Room A-606

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 1

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT COURSE DESCRIPTION Welcome to the capstone course of the undergraduate curriculum! The Undergraduate BBA Program Learning Goals are as follows: 1. Understand critical business concepts 2. Apply critical thinking to business problems 3. Demonstrate effective oral and written communication 4. Understand the ethical, legal, and social responsibilities of individuals and organizations. COURSE OBJECTIVES The Business Policies course culminates your learning experience before graduation. The objective of this course is to introduce you to the role of the “strategic manager,” someone, such as a CEO, who is concerned with the problems of and responsible for the overall and long-term well-being of the organization, whether for profit or not-for-profit businesses. •

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Provide you with the critical thinking skills necessary to function as a strategic manager or to perform the tasks comprising the strategic management process—this is the primary objective of the course Integrate and apply the knowledge accumulated in functional areas, such as marketing, human resource management, operations, accounting, and finance Prepare you for management careers by providing in-class opportunities for you to communicate orally and in written formats, to lead and to work with others in realistic work settings Expose you to the ethical and societal issues raised in operating an enterprise To provide you with experience in dealing with real strategic decision issues facing managers in all types of organizations: business and not-for-profit; large and small; and domestic and multinational, primarily through the use of the case method Prepare you for the “real world of work” in all its settings

DESIRED OUTCOMES By the end of the semester, you can answer the following questions concerning a firm: 1. Based on the facts presented in a case and independent research, how well is the firm doing over time and relative to its competitors? 2. Describe the firm’s strategy. 3. Based on the analysis of the firm and its industry, is the strategy appropriate? Explain your answer in detail. 4. Recommend changes to the firm’s strategy to enhance, maintain, or turnaround its performance. 5. Based on the analysis of the firm’s organization structure, culture, systems and processes, examine in detail the way the strategy is implemented. 6. Recommend changes to the implementation of the strategy to enhance, maintain, or turnaround the performance of the firm

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 2

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT Also, you must be able to: • Prepare clear and concise written business reports with appropriate content, substance and documentation; • Deliver polished multi-media business presentations to executives in a professional manner; • Articulate, discuss and defend your ideas and proposals in a professional manner; and • Develop teamwork, leadership and diversity skills through group projects and class discussions. REQUIRED COURSE MATERIAL As a student of BA-4101 you will access the assigned course readings in one of two ways: • [HBSP] Cases and some specific readings are available online at a discount from Harvard Business School Publishing, https://hbsp.harvard.edu/import/595828 a link where you will be able to buy electronic and printed versions of the HBSP case/readings assigned in this syllabus. • [CANVAS] Canvas Readings: Any other readings assigned by your instructor will be posted at the Canvas of the section in which you are enrolled. • Useful online resources: quickmba.com, netmba.com, and investopedia.com. Suggested Readings: • It is strongly recommended, but not required, that you read and subscribe to at least one business publication. The following business publications are available at the Temple libraries or via short-term subscription (see your instructor): The Wall Street Journal Business Week Fortune Forbes The New York Times The Economist You must bring your assigned materials to all class meeting, as you will need the notes and cases during class discussions and for exams. GRADING A student’s grade in the course will be based on performance in several activities and efforts. The weight for each is given in below: • Attendance, preparation, class participation, attitude: 20% • Participation in On-Line Forum Discussions 10% • In-class finance test: 5% • Conceptual test #1: 10% • Conceptual test #2: 10% • Use of Analysis Tools: Apple 5% • One group written critique of another team presentation: 5% • Group Case MEMO to Management: 15% • Team Case Presentation: 20% • TOTAL: 100%

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 3

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT TENTATIVE COURSE SCHEDULE Unless otherwise noted, all readings are in the required course pack or are on the course website for the semester. You need to be prepared to discuss the assigned readings.

Week 1 Class #1

Week 1 Class #2

TUE JAN 15th

THU JAN 17th

ONLINE Week 2 Class #3

Week 2 Class #4

TUE JAN 22nd

THU JAN 24th

ONLINE Week 3 Class #5

Week 3 Class #6

TUE JAN 29th THU JAN 31st

Topics: Introductions, Course Overview, Presentations, and Grading • Icebreaker: Introductions & Expectations • Lecture: Course Overview, Blackboard Tour, and Grading • Experiential Exercise: Scene of the Crime • Discussion: Teams, Mascots, and Cases HOMEWORK: • “What is Strategy?” by Michael E. Porter [CANVAS] Topics: Strategy • Icebreaker: The “S-Curve” • Discussion: The Evolution of Strategy HOMEWORK: • READ: “A Guide to Case Analysis” [CANVAS] Forum: Introductions & Expectations Topics: Analysis Tools • Icebreaker: Case Study Assignments • Discussion: Case Analysis Tools • Lecture: Team Case Presentation Guidelines HOMEWORK: • READ: “The Five Competitive Forces That Shape Strategy” - Porter [CANVAS] Topics: Competitive Advantage • Icebreaker: Porter’s 5 Forces versus Sustainable Competitive Advantage • Discussion: Competitive Advantage HOMEWORK: • Apple, Inc. in 2015 [HBSP] (Over the next several weeks, we will use the Apple case to evaluate the profitability and dynamics of the PC industry.) • READ: “What Is an Organization’s Culture” – Christensen [CANVAS] Forum #1: Strategy & Organizational Alignment Topics: Organizational Culture • Icebreaker: Organizational Alignment • Discussion: Christensen Article TEAM Assignment due in class: Generic Strategies of the PC Industry’s Major Competitors – (Use template on CANVAS) Topics: Teamwork • Icebreaker: World Class Teams • Lecture: Team Building HOMEWORK: Prepare for quiz in week 5: In-class test on firm performance Watch (as a refresher): Instructional Videos Financial Ratios – Howard Keen videos.

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 4

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT ONLINE Week 4 Class #7

Week 4 Class #8

TUE FEB 5th

THU FEB 7th

ONLINE Week 5 Class #9

Week 5 Class #10

TUE FEB 12th

THU FEB 14th

ONLINE Week 6 Class #11

Week 6 Class #12

ONLINE

TUE FEB 19th

THU FEB 21st

Forum #1: Strategy & Organizational Alignment Topics: Leadership • Icebreaker: Leaders versus Managers • Discussion: Leadership versus Management HOMEWORK: • READ: “Competing on Resources” – Collis and Montgomery [CANVAS] Topics: Strategy, Resources, and Performance • Content Discussion: Leveraging Internal Resources • Business Lecture: Global Marketing Strategies Homework: • INDIVIDUAL Assignment: The Empathy Map • Watch: https://www.youtube.com/watch?v=ZaUwfAss3Tk • TEAM Assignment: Prepare Internal Resources (VRIS) Analysis of Apple vis-àvis its competitors in the PC Industry (Template in CANVAS) Forum #2: Leadership Versus Management Topics: Strategy, Resources, and Performance • Presentations: Teams Present their VRIS analysis of Apple • Bring your completed copy of the Empathy Map [BB] to class and be prepared to discuss how customers feel about flying on commercial airlines today. • Neuromarketing: Is There a “Buy Button” in the Brain? • Watch: https://www.youtube.com/watch?v=3jZjJrqPVIU HOMEWORK: • REVIEW: “Strategic Financial Analysis” – Dr. Hagy [CANVAS] Topics: Financial Performance • In-Class Finance Exam: Remember to bring your calculator to the class. Each team can bring one sheet (two sides) of notes to the test HOMEWORK: • READ: “Blue Ocean Strategy—Chapter 6” – Kim & Mauborgne [CANVAS] Forum #2: Leadership Versus Management Topics: Strategy Implementation • Discussion: Blue Ocean Strategies • Case Study #1: Successful Blue Ocean Strategy—Starbucks HOMEWORK: • READ: “Note on Organization Structure” [CANVAS] Topics: Organizational Structures • Discussion: Specialization, Coordination, and Incentives • Lecture: Organizational Structures • Pop Quiz: HR Laws in America Ethics and the Law HOMEWORK: • READ: “Chapter 10: Corporate Governance” – Hitt, Ireland, Hoskisson [CANVAS] Forum #3: Competitive Advantage

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 5

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT

Week 7 Class #13

TUE FEB 26th

Topics: Ethics & Corporate Governance • Icebreaker: Made in America • Pop Quiz: Textiles • Case Study #2: Ethically Challenged—American Apparel HOMEWORK: • Complete your Ecological Footprint at http://www.footprintcalculator.org/

Week 7 Class #14 ONLINE

THU FEB 28th

Topics: Global Sustainability • Icebreaker: Your e-Waste Habits • Lecture: e-Waste Versus Sustainability • Safe Travels Forum #3: Competitive Advantage

Weeek 8 Week 9 Class #15

Week 9 Class #16 ONLINE Week 10 Class #17

SPRING BREAK MAR 4th—10th TUE MAR 12th

THU MAR 14th

MON MAR 19th

Topics: Negotiations • Discussion: The Impact of Conflict • Lecture: Conflict Management • Experiential Exercise - Pemberton's Dilemma HOMEWORK: • PREPARE: for Conceptual Test #1 Topics: Strategy Implementation • INDIVIDUAL CONCEPTUAL TEST #1 HOMEWORK: • PREPARE: Individual Empathy Maps Forum #4: Sustainability and The Environment Topics: Brand Damage • Turn-in Empathy Maps • Icebreaker: Your Favorite Brand • Case Study #3: Dove HOMEWORK: Prepare for Case #1: Reinventing Best Buy [HBSP] Topics: Case Study #1: Reinventing Best Buy [HBSP]

Week 10 Class #18

THU MAR 21st

Questions to Prepare for Class Discussion: 1. Analyze the general and industry environments. 2. Evaluate Best Buy’s strategy, resources, and capabilities. 3. Recommend changes to Best Buy’s strategy to enhance & maintain performance.

Assignments: Case Analysis on Best Buy Co., Inc. [HBSP] • Verbal Presentation Case Analysis: (Team #1) • Team MEMO (Written Submission/Board of Directors): (Team #7) • Written Critique of Team #1 Presentation (Team #6) • Class: Be prepared to discuss the salient issues of the Case [email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 6

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT

ONLINE Week 11 Class #19

Week 11 Class #20

Forum #4: Sustainability and The Environment TUE MAR 26th

HOMEWORK: Prepare for Case #2: Etsy [HBSP] • Read: https://www.newyorker.com/magazine/2014/08/04/companies-benefits Topics: CASE #2: Etsy: A "B Corp" Start-Up Takes on Amazon [HBSP] THU MAR 28th

ONLINE Week 12 Class #21

Topics: Process Management • Icebreaker: Experiences in Poor Service • Lecture: Total Quality Management • Visit & Explore Website: https://www.deming.org/

TUE APR 2nd

Questions for Class Discussion: 1. What does B Corporation status mean to Etsy? 2. What is Etsy’s business model? How does it help the company compete? 3. Using analytic frameworks, what challenges is Etsy facing? What are the problems? 4. What do you recommend Etsy do for the future? Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #2) • Case Analysis (Verbal Presentation): (Team #5) • Written Critique of Team #5 Presentation (Team #4) • Class: Be prepared to discuss the salient issues of the Case Discussion Topic #5: Teamwork Topics: Skunkworks • Discussion: Disruptive Innovations HOMEWORK: Prepare for Case #3: Coffee Wars in India: Café Coffee Day Takes on the Global Brands [HBSP] Topics: CASE #3: Coffee Wars in India: Café Coffee Day [HBSP]

Week 12 Class #22

THU APR 4th

Questions for Class Discussion: 1. What should CCD’s response be to Starbucks entering India? 2. What is CCD's important competitive advantages? Biggest challenges? 3. What is Starbucks most important advantages and challenges? 4. How should CCD respond: slight course correction, or bigger, bolder reaction? Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #3) • Case Analysis (Verbal Presentation): (Team #4) • Written Critique of Team #4 Presentation (Team #7) • Class: Be prepared to discuss the salient issues of the Case

ONLINE

Discussion Topic #5: Teamwork

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 7

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT

Week 13 Class #23

TUE APR 9th

Topics: Brains 101 • Icebreaker: Dice Dreams • Business Tool: Brainstorming • Lecture: Brains, Beliefs, & Behaviors •

HOMEWORK: Prepare for Case #4: McDonald’s [HBSP]

Topics: CASE #4: McDonald’s Corporation [HBSP] Week 13 Class #24

Week 14 Class #25

THU APR 11th

TUE APR 16th

Questions to Prepare for Class Discussion: 1. Which trends in the external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage? Explain. 2. Assess McDonald’s business-level strategy. 3. Assess McDonald’s international strategy. 4. Evaluate McDonald’s performance. 5. What do you recommend Thompson do? Explain. Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #4) • Case Analysis (Verbal Presentation): (Team #7) • Written Critique of Team #7 Presentation (Team #1) • Class: Be prepared to discuss the salient issues of the Case Topics: Effective Communications • Icebreaker: 2 Truths & a Lie • Lecture: Effective Communications •

Begin Conceptual Test #2—Oral Team Exam Question #1

HOMEWORK: Prepare for Case #5: LEGO (A): The Crisis [HBSP] Topics: Case #5: LEGO (A): The Crisis [HBSP] Week 14 Class #26

THU APR 18th

Questions to Prepare for Class Discussion: 1. What has led the LEGO Group to the edge of bankruptcy? 2. What is your assessment of management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999 -2004)? 3. As Jorgen Knudstorp, what would you do throughout the LEGO Group in order to turn the company around? Be specific. Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #5) • Case Analysis (Verbal Presentation): (Team #3) • Written Critique of Team #3 Presentation (Team #2) • Class: Be prepared to discuss the salient issues of the Case •

Conceptual Test #2—Oral Team Exam Question #2

HOMEWORK: Prepare for Case #6: Lincoln Electric [HBSP]

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 8

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT Topics: Case #6: Lincoln Electric [HBSP] Week 15 Class #27

TUE APR 23rd

Questions to Prepare for Class Discussion: 1. What is Lincoln's strategy? How would you describe Lincoln's approach to the organization and motivation of its employees? 2. What role have this strategy and approach played in Lincoln's performance? 3. What factors would be critical to Lincoln's continued success? 4. How applicable is Lincoln's approach for other companies and countries? 5. What recommendations would you make? Should Lincoln expand into India? In other countries? Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #6) • Case Analysis (Verbal Presentation): (Team #2) • Written Critique of Team #2 Presentation (Team #5) • Class: Be prepared to discuss the salient issues of the Case •

Conceptual Test #2—Oral Team Exam Question #3

HOMEWORK: Prepare for Case #7: Amazon.com, 2018 [HBSP] Topics: Case #7: Amazon.com, 2018 [HBSP] Week 15 Class #28

THU APR 25th

Questions to Prepare for Class Discussion: 1. Evaluate the resources and capabilities of Amazon. 2. How did Amazon develop and leverage its resources and capabilities over time to compete? 3. What are the advantages and disadvantages to Amazon of opening its retailing platform to third parties?

4. What do you recommend for Amazon in the next 5-10 years? (taking into consideration how competitors might respond to Amazon) Assignments: • Team MEMO (Written Submission/Board of Directors): (Team #1) • Case Analysis (Verbal Presentation): (Team #6) • Written Critique of Team #6 Presentation (Team #3) • Class: Be prepared to discuss the salient issues of the Case •

Conceptual Test #2—Oral Team Exam Question #4

All Peer Evaluations Are Due – Format will be provided Week 16

APR 30MAY 1

Week 16

THU

Class #29

MAY 2nd

STUDY DAYS—NO CLASSES Topics: Career Strategies • Icebreaker: My “Dream Job” • Lecture: Resumes and LinkedIn •

Conceptual Test #2—Oral Team Exam Question #5 CAMPFIRE!

[email protected]

Dr. Michael R. Hagy www.michaelhagy.com

Direct: 215-317-6201 Page 9

TEMPLE UNIVERSITY THE FOX SCHOOL OF BUSINESS AND MANAGEMENT PERFORMANCE GRADING CRITERIA Please note that some students may need a C- in this course in order to graduate. There is a deadline for course withdrawal to which the Dean’s Office strictly adheres (See academic calendar). Absolutely, no "makeup" work will be permitted. It is unfair to classmates who meet their responsibilities on time. Your grade in the course will be based on performance in several activities and efforts. These weight ranges are guidelines; your instructor may want to deviate somewhat from them, depending upon circumstances: Final grade calculations will be made as follows: • 93.5 or greater A ...