BAB235 Case Study Questions for Final Assessment PDF

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BAB235 Case Study Questions for Final Assessment Dawn Powerwash Dish Spray Case Answers must be submitted as a document with a cover page showing the subject, class and student name. This is an individual assignment.

1) What features of Dawn Powerwash Dish Spray do you think will attract the targeted customers to the product?

2) What is the pricing strategy that Proctor and Gamble is using for the Dawn Powerwash Dish Spray? Do you think this strategy is justified? Why?

3) You have been hired as a Marketing Manager in put in charge of promoting this new product in Canada. How would you promote this product to the buyers? What types of promotion do you think would be most effective and why?

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