Case 3 Questions - case study PDF

Preview

Summary

case study...

Description

Questions on Case Study #3

1. Critically analyze MTV’s strategy in the Middle East (hint: Conduct a SWOT analysis) (4 marks). Comment on its entry strategy and its strategy of providing mixed content to the market (1 mark). (TOTAL: 5 marks) 2. Without any external research, do you think MTV will be able to succeed in this market? Why/Why not? (3 marks). 3. Experts felt that one of the biggest challenges faced by MTV whilst launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture (hint: You aren’t required to describe every country that belongs to the Arab region; focus on the big picture “the general agreed upon cultural norms and perspectives between all Arabs”) (5 marks). How do your findings pose challenges to MTV? (2 marks) (TOTAL: 7 marks) 4. Now do some research, how successful has MTV been to date? (2 marks) 5. Based on your findings in the previous question, discuss what MTV should have done differently and what does the company need to do now to stay competitive/reintroduce itself to the Arab market? (3 marks)...