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Javier Mor Moreno eno Or Orte te tega ga Week 3, Stitc Stitch h Fix

I nt r oduct i on Stitch Fix is an online personal styling service in the United States. It uses recommendation algorithms and data science to personalize clothing items based on size, budget and style (www.stitchfix.com) It was founded the in February of 2011 in San Cambridge, Massachusetts by Katrina Lake and Erin Morrison Flynn, while they were at Harvard Business School. (One Fix At A Time: How Stitch Fix Got Its Start, https://www.stitchfix.com/women/blog/insidestitchfix/how-stitch-fix-started/)

The basic idea behind a Stitch Fix is pretty simple: With Stitch Fix, you get so much more than new styles & trends for your closet—you’ll also receive style tips and curated outfit suggestions inside each delivery. With each Fix you receive, your Stylist continues to get to know you based on your feedback, what you keep and inspiration that you send. Some clients even say their Stylist understands their style better than they do. (One Fix At A Time: How Stitch Fix Got Its Start, https://www.stitchfix.com/women/blog/insidestitchfix/how-stitch-fix-started/

New Busi ness Stitch Fix has changed completely the way of shopping because they were one of the first companies to sell clothes online and offer ecommerce, but this is not the only thing that they have innovated; Stitch Fix also works as a stylist that works for you and helps you to choose clothes and products that match your style, you’ll also receive style tips and curated outfit suggestions inside each delivery. With each Fix you receive, your Stylist continues to

get to know you based on your feedback, what you keep and inspiration that you send. Some clients even say their Stylist understands their style better than they do. (Stitch Fix. https://www.stitchfix.com/women/blog/fashion-tips/) Consumer behavior studies how people and organizations select and use products, services or experiences to satisfy their needs and the impact that these processes have on the consumer and society. It has different applications like Marketing strategy, regulatory policy, social marketing and informed individuals. The 4 types of consumer behavior are complex buying behavior, dissonance-reducing buying behavior, habitual buying behavior and variety seeking behavior. (Types of Consumer Behavior. https://clootrack.com/knowledge_base/types-of-consumer-behavior/)

Stitch Fix relates to the target market culture by using some nonverbal communications like using color green, in color psychology, green is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for the color. There are a lot of values about our culture that influences our buying behavior; some of those values are the relationships, religion, symbols, time, space, etc. (COLOR PSYCHOLOGY: HOW COLOR MEANINGS AFFECT YOUR BRAND. https://www.oberlo.com/blog/color-psychology-color-meanings)

The owner of Stitch Fix is Katrina Lake; she is also the chairman and CEO of the company. The 38-year-old entrepreneur becomes one of just 19 self-made women billionaires in the U.S. (Stitch Fix Founder Katrina Lake Cracks into Billionaire Ranks On High-Flying

Stock. https://www.forbes.com/sites/laurendebter/2021/01/25/stitch-fix-founder-katrinalake-new-billionaire/?sh=6c65ae16608f)

Their mission is to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts.( What We Stand For. https://www.stitchfix.com/about#:~:text=It's%20our%20mission%20to%20change,your %20personal%20style%20over%20time.)

Resul t s Everything in the world is changing, particularly businesses; everything is becoming more technical, and more and more businesses are investing large sums of money to purchase devices that allow their customers to self-serve. The aim is to speed up procedures so that consumers do not have to wait, so they can save time and money. There are many perks to this online shopping like you don’t have to leave your bed, you can opt for next-day delivery, you have access to more product information, and you may have a more personalized shopping experience. (6 Online Shopping Statistics: How Many People Shop Online? https://www.bigcommerce.com/blog/online-shopping-statistics/#5-essentialonline-shopping-statistics)

Stitch Fix is doing the same thing; they have an online website where their clients can search for clothes and fill out questionnaires, but one of the most important things they accomplished with Stitch Fix was to shift people's attitudes about shopping, simply because they no longer have to spend hours upon hours in stores shopping for clothes and can now use the time to spend with family and friends thanks to Stitch Fix.

Concl usi on/ Per sonalI nput

The changes made by Stitch Fix, since they developed a modern way of shopping, now give customers the ability to have their own personal stylist, where clients can go online and fill out a questionnaire, and Stitch Fix will send them clothes that match their style; by doing so, they save time and can easily find new clothes. These changes have result in a positive way, because they are differencing themselves from their competence and from the rest of the stores (online and physical), while still offering a great service to their customers.

References: Stitch Fix (www.stitchfix.com) One Fix At A Time: How Stitch Fix Got Its Start, https://www.stitchfix.com/women/blog/inside-stitchfix/how-stitch-fix-started/ (Stitch Fix Founder Katrina Lake Cracks Into Billionaire Ranks On High-Flying Stock. https://www.forbes.com/sites/laurendebter/2021/01/25/stitch-fix-founder-katrina-lake-newbillionaire/?sh=6c65ae16608f) COLOR PSYCHOLOGY: HOW COLOR MEANINGS AFFECT YOUR BRAND. https://www.oberlo.com/blog/color-psychology-color-meanings (Stitch Fix Founder Katrina Lake Cracks Into Billionaire Ranks On High-Flying Stock. https://www.forbes.com/sites/laurendebter/2021/01/25/stitch-fix-founder-katrina-lake-newbillionaire/?sh=6c65ae16608f)...