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Background Alibaba was founded in 1999 by former English teacher Jack Ma, who scraped together $80,000 from 80 investors to start an online marketplace for Chinese companies. He became the richest man in China and his estimated net worth has topped 39 billion. When Ma saw a need for an internet search engine partner, he connected with Yahoo! Inc. co-founder Jerry Yang. Yahoo paid $1 billion for a 40 percent stake in Alibaba in 2005. Alibaba’s Taobao Marketplace, which links individual buyers and sellers, and Tmall.com, which connects retailers and consumers, offer everything from Alaska salmon to Boeing 747s. The company makes money from commissions on sales, advertising and through fees for memberships and other services. A large part of its growth has been fueled by mom-and-pop shops like those run by Liu Yuguo, a former farmer who has transformed his village in eastern China by taking its traditional yarn businesses online. Alibaba said in 2014 more than 22 percent of its 7 million stores were based in villages and towns. Alibaba aggressively defends its turf: When rival EBay made a foray into China in 2003, Alibaba countered by eliminating merchants’ fees on Taobao. Two years later, EBay closed its unprofitable China Web unit.

WHAT ALIBABA PROVIDE FOR ITS CONSUMER Although Alibaba focuses on business to business trade it also supports other trade through ecommerce web portals. Taobao is for consumers to trade, whereas Tmall is for the upcoming middle class of China to purchase branded products. There are many other subsidiaries through which Alibaba makes money. Today, Alibaba Group Holding Limited is one of the biggest companies in China that provides consumer-to-consumer, business-to-consumer and business-to-business sales and various other services via e-commerce web as well as offline portals. The major revenue earning services include electronic payment services, marketplace, and data-centric cloud computing. ALIBABA WORTH It is one of the top 10 most valuable and biggest companies in the world. In January 2018, Alibaba became the second Asian company to break the US$500 billion valuation mark, after its competitor Tencent. As of 2018, Alibaba has the 9th highest global brand value. Thecompanyhost st hel ar gestB2B( Al i baba. com) ,C2C( Taobao) ,andB2C( Tmal l ) mar k et pl acesi nt hewor l d...