BCOM 321 CH. 4 - Professor: Dr. Ken Bohl PDF

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Professor: Dr. Ken Bohl...

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Writing for Business The 3-Step Writing Process IMPORTANT 1. Plan 2. Analyze the situation 3. Gather information 4. Select appropriate medium 5. Organize information 6. Write 7. Adapt to your audience 8. Compose the message 9. Complete 10. Revise the message 11. Finalize the visual design and layout 12. Proofread 13. Distribute Step 1 - Planning: Analyze & Gather  Analyze the Situation    Define the purpose    Identify the audience    Gather Information    Finding focus    Audience needs and desires    Stakeholder needs and desires    Collect evidence and data from valid sources    Accurate, ethical, and pertinent Select Medium  Select the Appropriate Medium    Oral media    Conversations    Interviews    Speeches    Oral presentations    Written media  

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Memos  Reports  Articles  Visual media  Charts and graphs  Photographs  Illustrations Select the medium to enhance the message  Improve the visual richness  Visually represent complex data  Reinforce key points  Supports necessary levels of intimacy or formality  Addresses needs of the audience

Choose the Approach  Choose the Approach    Supportive/Interested Audience    Direct Approach: Main idea    evidence    Unsupportive/Uninterested Audience    Indirect Approach: Evidence    main idea Outline the Content  Introduction – Body – Conclusion: the content of  each will be guided by the selected approach.    Body    Supported by a consistent and overarching organizational  structure (i.e. chronological, topical, spatial)    Identify the major points

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 Provides examples and evidence  Provides clear transitions

Outline I. ntroduction II. II. III. Body IV. A. V. First major point VI. 1) VII. First sub-point VIII. a) IX. Examples and evidence X. b) XI. Examples and evidence XII. 2) XIII. Second sub-point XIV. 3) XV. Transition XVI. B. XVII. Second major point XVIII. III. XIX. Conclusion Planning Sets direction  Identifies work to be done  Maps out the writing process  Avoids costly mistakes and rework later in the process...