Bcomm - Chapter 1 - Summary Business Communication Today PDF

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Chapter 1: Professional Communication in Digital World Communication Is Important To Your Company

- A stronger sense of trust between individuals and organizations ! - Closer ties with important communities in the marketplace ! - Opportunities to influence conversations, perceptions, and trends ! - Increased productivity and faster problem solving ! - Better financial results and higher return for investors ! - Earlier warning of potential problems, from increasing business costs to critical safety " issues !

- Stronger decision making based on timely, reliable information ! - Clearer and more persuasive marketing messages ! - #Greater employee engagement with their work, leading to higher employee satisfaction and lower employee turnover "

What Makes Business Communication Effective?

- Provide practical information ! - Give facts rather than vague impressions. ! - Present information in a concise, efficient manner ! - Clarify expectations and responsibilities ! - Offer compelling, persuasive arguments and recommendations. ! Understanding What Employers Expect From You

- Recognizing information needs, using efficient search techniques to locate reliable sources of information (particularly from online sources), and using gathered information ethically; this collection of skills is often referred to as digital information fluency9 !

- Organizing ideas and information logically and completely ! - Expressing ideas and information coherently, persuasively, and concisely ! - Actively listening to others ! - Communicating effectively with people from diverse backgrounds and experiences !

- Using communication technologies effectively and efficiently ! - Following accepted standards of grammar, spelling, and other aspects of high-quality " writing and speaking !

- Communicating in a civilized manner that reflects contemporary expectations of " business etiquette, even when dealing with indifferent or hostile audiences !

- Communicating ethically, even when choices aren’t crystal clear or you have to share news that people don’t want to hear !

Communicating In An Organizational Context formal communication network, in which ideas and information flow along the lines of command (the hierarchical levels) " informal communication network, often referred to as the grapevine or the rumor mill, which encompasses all communication that occurs outside the formal network. " A company’s formal communication network mirrors its organizational structure. !

Adopting An Audience-Centered Approach An audience-centered approach involves understanding, respect- ing, and meeting the needs of your audience members. ! This approach is also known as adopting the “you” attitude Etiquette, the expected norms of behavior in a particular situation, can have a profound influence on your company’s success and your career. !

The Basic Communication Model 1. The sender has an idea ! 2. The sender encodes the idea as a message. ! 3. The sender produces the message in a transmittable medium ! 4. The sender transmits the message through a channel. ! 5. The audience receives the message ! 6. The audience decodes the message. ! 7. The audience responds to the message ! 8. The audience provides feedback to the sender " !

Barriers In The Communication Environment

- Noise and distractions. ! - Competing messages. ! - Filters. any human or technological interventions between the sender and the receiver. ! - Channel breakdowns ! Powerful Tools For Communicating Effectively" REDEFINING THE OFFICE

CONNECTING WITH STAKEHOLDERS !

- Web-Based Meetings !

- Applicant Tracking Systems !

- Videoconferencing !

- Blogging !

- Shared Online Workspaces !

- Content Curation !

- Voice Technologies !

- Podcasting !

- Mobile Business Apps !

- Online Video !

COLLABORATING AND SHARING

BUILDING COMMUNITIES !

INFORMATION !

- User-Generated Content Sites !

- Instant Messaging !

- Gaming Technologies !

- Wikis !

- Microblogging !

- Crowdsourcing and Collaboration Platforms !

- Social Networking !

- Internet of Things !

- Community Q&A Sites &

- Data Visualization !

Distinguishing Ethical Dilemmas From Ethical Lapses An ethical dilemma is a choice between alternatives that may not be clearly right or clearly wrong. ! In contrast, an ethical lapse is a clearly unethical choice. !

Ensuring Ethical Communication

- Have you defined the situation fairly and accurately?! - What is your intention in communicating this message?! - What impact will this message have on the people who receive it or who might be affected by it?!

- Will the message achieve the greatest possible good while doing the least possible harm?! - Will the assumptions you’ve made change over time? That is, will a decision that seems ethical now seem unethical in the future? !

- Are you comfortable with your decision? ! Ensuring Legal Communication

- Promotional communication. ! - Contracts.A contract is a legally binding promise between two parties in which one party makes a specified offer and the other party accepts !

- Employment communication. ! - Intellectual property. includes patents, copyrighted materials, trade secrets, and even Internet domain names !

- Financial reporting. ! - Defamation ! - Transparency requirements. " "...