Beard IBUS Winter 19 syllabusr 2 PDF

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University of Washington Foster School of Business I Bus 300: Global Business Perspectives Winter 2019 Sections A, B and C

Instructor: Leta Beard E-mail: [email protected] Phone: (206) 543-4869 Office/Hours: Paccar 566 W: 9:30-10:20 and by appointment

Graduate Grader: Juan Weiser Email: [email protected]

REQUIRED TEXT: Global Business Today: by Charles Hill 10th edition; McGraw-Hill, or ISBN: 9781260149128 This is the Loose Leaf version with Connect or ISBN: 9780078112911 Used copies Standard edition or ISBN: 9781260152470 Loose Leaf Standard edition Recommended Reading: The Wall Street Journal http://r.wsj.net/jfpL6 Course Description: This course is designed as an introduction to the study of global business. We will examine contemporary issues regarding the political, social, and economic consequences of the globalization of markets and industries. We will also examine the responses of multinational enterprises to the challenges of globalization. Topics include: national business systems, regional and multilateral integration, international trade and investment, the global financial system, culture, ethics and international operations. Course Objectives: In today’s environment we see many companies now operating globally. This class will expose students to the challenges and opportunities managers face when conducting business internationally. The goal is to provide students with the frameworks and tools to help them assess and react to these opportunities and challenges. We will also focus on current global events and analyze the effects these have on companies as well as the countries in which they are operating. To enhance textbook learning, students will also have the opportunity to listen to guest speakers from the international community.

At the completion of this course students will be able to: 1.

Articulate an overview of current international business patterns, with an emphasis on what makes international business different from domestic business;

2.

Explain and evaluate some of the social systems within countries as they affect the conduct of business from one country to another;

3.

Make decisions based upon some major theories explaining international business transactions and the institutions influencing the activities of global companies;

4.

Analyze some of the risks and benefits of international transactions and trade; and

5.

Formulate and evaluate alternatives for overall corporate policies and strategies that accommodate global operations.

The course provides a rich depth of examples, applications, strategic topics and case studies which demonstrate the major decisions marketing manager’s face in today’s global environment. The country analysis project enables students to understand and apply key international business decisions that countries use to attract foreign capital. This course relies upon your ability to use your experience, skills, and knowledge to critically analyze international issues. Oftentimes, there is no single “right” answer to the problems/issues we will discuss. You will be given the tools to assist you in analyzing and developing workable solutions.

FOSTER SCHOOL OF BUSINESS CODE OF CONDUCT By being a student in this course you acknowledge that you are a part of a learning community at the Foster School of Business that is committed to the highest academic standards. As a part of this community, you pledge to uphold the fundamental standards of honesty, respect, integrity and accept the responsibility to encourage others to adhere to these standards.

Respect I will show consideration for others and their ideas and work. Integrity I will be a leader of character. I will be fair in all relations with Honesty

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others. I will be truthful with myself and others.

Evaluation of Student Work You will be evaluated on several dimensions. Successful completion of this course will be based upon class contribution, in class assignments, concept checks and group projects. While feedback on student performance will be judged relative to the instructor’s expectations, individual course grades will be assigned according to the student’s performance relative to peers. The 400 point breakdown is as follows: Class Contribution

(40 pts.)

It is my philosophy that you can learn as much from each other as from me. You are expected to come to class prepared and engage in meaningful discussions. This portion of your grade will be based on class and seminar (quiz) section exercises, your contribution to class and seminar section discussions and completion of a subject pool research project. Since you will be meeting with partners and as a group it is extremely important that you attend class. If you need to miss class, please inform your partners. We will do some case analysis and exercises in and out of class and seminar sections that you will turn in. At the beginning of each class, we will discuss current international business issues. Please bring a current newspaper, internet or magazine article about international business for daily class discussion. You will also need to participate in a 2-hour subject pool research project. University of Washington faculty conduct research on many of the core concepts of international business. International Business students will have an opportunity for first-hand experience with this research process. A full description of the requirement is provided in Appendix A and on Canvas. Reminder: Students may choose one of each option to satisfy the research requirement (i.e., one research session and one article analysis). Classroom Etiquette You are welcome to bring your laptop to class to take notes. If you are caught not taking notes, you will lose this privilege. Also, cell phones must be turned off. Concept Checks

(195 pts.)

There will be three concept checks which include multiple choice questions and short essays. They will emphasize both the text material and subjects discussed in class and will test your applied understanding of international business concepts and strategies. You will need a standardized answer sheet (scantron) for each concept check. Be sure to mark the correct version of the exam. (If excluded, you will lose two points). With the exception of an illness (doctor’s excuse) or a death in the family, there will be no makeup exams. 3

Group Projects

(165 pts.)

This portion of your grade will be based upon two areas: As a group of four, you will select one or two international business articles to read, analyze, and present to the class. The article(s) should be tied to the topic(s) we will be discussing in class that day and should total a minimum of six pages. Please do not lecture on the book. The goal is to take the material to the next level. In addition to the article(s), you should engage the class in a discussion or debate regarding your topic; you should also do a class activity. You can choose companies or countries to use as examples when discussing your topic. This is international business—so be creative, use visual aids and have fun! Since you only have ten minutes, only use two group members to present. Two others can do the activity if you want. Your presentation should be no more than ten minutes long. Once a company/country has been used, it can’t be used again. Also, you need to jointly write up a two-page synopsis of your article(s) and presentation. Please include two multiple choice questions in your write up. Please end your slides to Juan prior to your presentation. Please also turn in your paper stapled to the article(s) on the day you present. A list of academic international business articles is listed in Appendix A if you want to use an academic journal.

International Business Article and Company Review ( 30 points)

2) Country Analysis Report As a group of four students, you will prepare a country analysis report on whether or not to invest in your selected country. This analysis will involve a decision on whether or not to make a large production and supply chain investment. You may make a “go” recommendation for some industries and a “no go” for others. Your decision needs to be based upon data. We will discuss the report in detail during the third week of the quarter. As a group, you will also submit to me a written contract outlining your expectations and consequences if the expectations are not met for this project. Although this is a group project, you will receive an individual grade on the written report and peer review your team members. At the end of the quarter, you will act as the Secretary of Trade for your country and try to attract Foreign Direct Investment (FDI) at an international trade fair. This will be an opportunity to highlight the advantages of investing in your country. Plan to be creative and to have fun with this part. We will go over this in detail during class. The point breakdown for both projects is as follows: 1. Written Part 4

100 pts.

2. Trade Fair

35 pts

SCHEDULE

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Appendix A

Criteria for MKTG 301 (Principles of Marketing) and IBUS 300 (International Business) RESEARCH REQUIREMENT University of Washington faculty members conduct research on many of core concepts which MKTG 301 and IBUS 300 will cover. As one of the requirements of the MKTG 301 and IBUS 300 classes (5% of your grade), students will experience this research process first hand in one of the two ways listed below (read the Subjects’ Rights and Obligations form attached for more details). To fulfill this requirement, students must choose one of the following options and complete two tasks (two experiments or 2 article analyses) or a combination of the two options (i.e., one research session and one article analysis). We encouraged students to participate in the research sessions rather than analyzing journal articles because we believe the sessions provide an interesting insight to how marketing research is gathered and used. However, you will receive credit also if you decide to do the written assignment. The researchers will be delighted to discuss the results of their research and the application to the real world either individually or in your MKTG 301 or IBUS 300 class (if your instructor permits). Reminder: Students may choose one of each option to satisfy the research requirement (i.e., one research session and one article analysis).

Option 1: Participation in Academic Research Studies Students who choose Option 1 will be participating in actual faculty research studies. The requirements for this option are: 1.

Complete an information online questionnaire by 10/5. The questionnaire is available on the sign-up system and is hosted by Catalyst WebQ (for detailed information check: SONA_Student_Guide.pdf). After completing the questionnaire, you must wait until receive an email notification that the questionnaire has been completed before you may sign up for the studies (within 48 hours).

2.

This option requires attending 2 sessions during the quarter which start promptly at the time and place specified upon sign up (this information is available on the SONA sign up system). The sessions will be held on Monday through Friday, excluding holidays (you choose the day that is best for you to attend). Information about the sessions, including their location, will be available when you sign up for a study. Each session lasts 50 minutes.

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a. Attend the first session between 10/8 and 10/26. You only need to attend one day (Monday- Friday – your choice) during this time period. b. Attend the second session between 10/29 and 11/16. You only need to attend one day (Monday-Friday – your choice) during this time period. c. To facilitate planning for each session, you need to sign up for the two days you will attend. Sign-up will be available online (http://uwbs.sona-systems.com). A guide on how to use the sign-up system is available on Blackboard (SONA_Student_Guide.pdf).

Option 2: Directed Library Research If a student is unable or does not wish to participate in one or both of the research sessions, he/she may choose to analyze journal articles and write a short paper on each article. Acceptable Journals – Do not use journals dating farther than three years back For MKTG 301 Students: 1. Journal of Advertising, 2. Journal of Advertising Research, 3. Journal of Consumer Research, 4. Journal of Marketing, or 5. Journal of Marketing Research For IBUS 300 Students: 1. Journal of International Business Studies 2. International Management Review 3. Journal of International Management 4. Management International Review The requirements for this option are: 1.

Two analyses of articles are required for this option (one for each session in option 1). For each analysis, you should invest the same amount of time you would have if you had participated in the experimental session (50 minutes).

2.

The analyses should summarize: a. the basic research question in the article, b. the method used to answer the research question, and c. the conclusions reached by the author.

3.

Papers should be no more than two pages double-spaced.

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4. 5.

Make sure your paper includes the course, section, and instructor name. Papers are due by 12/7 5:00pm (PST). Papers must be submitted using your class’ UW Canvas page.

Reminder: Students may choose one of each option to satisfy the research requirement (i.e., one research session and one article analysis).

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