Beyonce’ Questions - asds PDF

Title	Beyonce’ Questions - asds
Author	Anonymous User
Course	Communication Protocols
Institution	Harvard University
Pages	1
File Size	32.6 KB
File Type	PDF
Total Downloads	82
Total Views	129

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Beyonce’ 1. Why was this launch successful? What made it successful? Was it Beyoncé? Was it the novelty of the medium (social media)? Was it the buzz that came after the announcement? Something else? I.e., what were the key success drivers for this product launch?

2. What are the risks of this approach to launching a product? Consider the risks involved in this approach—how can they be mitigated?

3. Will this work for other recording artists? Can Beyoncé’s record label (Columbia Records) use this strategy for other artists? What criteria should they use to determine if an artist’s album (“product”) can be launched exclusively through social media?

4. Will this work for other types of products that are not in the music/entertainment industries? Why or why not? What types of brands are well suited to this approach?...