Blue Ocean Strategy Example PDF

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Companyname:-Uber I ndust r y / Mar k et :-T ax iI ndus t r y Thes peci fi cat t r i but est hatmak eUber ’ ss t r at egya' bl ueoc ean' i s 1.Cr eat eunc ont es t edmar k ets pace:-Uberc r eat eduncont es t edmar k ets pac eby us i ngl at es tt ec hnol ogi esanddev i c esandt ur ni ngnonc ust omer st oc us t omer s . 2.Mak et hec ompet i t i oni r r el ev ant :-Ubert ookt het aximar k etandgav ei tt opubl i c byj us tac cess i ngaphoneapp.Uberi nt r oduc er el at i v el ys i mpl ec oncept st hat mak esi taheadoft het ax i s y s t em. 3.Cr eat eandc apt ur enewdemand:-Uberc r eat ednewdemandbyoffer i nghi gher cust omerser v i c e,c omf or tands af et yl ev el st oc us t omer sac r os st hegl obe. 4.Br eakt hev al ue/ cos tt r adeoff:-Uberpr ov i dedv al uet oc us t omer st hr ough l ocat i ont r ac k i ng,el ect r oni cpayment sandt ak esl es st han15% oft hef ar esand t her es twi l l got odr i v er .Uberc omesupwi t hani deaofeas ybooki ngt ax i av oi di ngpay i ngex ac t l yorc hangepr obl ems ,t i ppi ngi s s ues ,ar gument sordeni al ofs er v i c es . 5.Al i gnt hewhol es y s t em ofac ompany ’ sac t i v i t i esi npur s ui tofdi ffer ent i at i onand l owcos t :-Uberdi ffer ent i at ei t s el ff r om t her egul arc abcompani esandi nt ur n dev el opedl owc os tbus i nes smodelt hatgener at esgoodr ev enuef orbot hdr i v er s andcompany . Thef ourac t i onsf r amewor kcanbeappl i edt oUbert odemons t r at ehowi tc r eat ed s t r at egi cv al uesi nanEl i mi nat eReduc e–Rai s e–Cr eat eGr i d. El i mi nat e–Met er edFar es ,St andi ngandhai l i ngacabi r r es pec t i v eofweat her c ondi t i ons . Reduc e–Pr of ess i onalDr i v er s , Rai s e-OnDemand,Eas yPay ment ,Saf et y Cr eat e–Tur ni ngnonc us t omer st oc us t omer sac r os st hec ommuni t yandnotonl ybi g c i t i esandr egi on....