Brief 1 Diatribe - lecture PDF

Title	Brief 1 Diatribe - lecture
Author	hei long Yeung
Course	Media and Public Life
Institution	University of New South Wales
Pages	1
File Size	29.9 KB
File Type	PDF
Total Downloads	96
Total Views	148

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Summary

lecture...

Description

MDIA2005 Creative Brief 1 Client: Diatribe Music Festival Product: A music festival for the true fringe

Objective: To be viewed as Australia’s truly alternative music festival

Media: Posters: outdoor and print

Audience/ Insight: The music mad who believe the established alternative music festivals have become too trendy and mainstream

Proposition: For the properly different Proof: The big-name alternative music festivals have matured into the mainstream. They are for the Instagram savvy ‘it’ kids. Alternative music was always meant to be the antithesis of the popular. Our artists are real, raw and/or emerging - they have something to say, not something to sell. Their music spans all genres but they have one thing in common, you won’t find them on JJJs heavy rotation. Personality: different, but in a real way Mandatories: Festival name (above), location (Cockatoo Island) and date (1/6/20)...