Bsbmkg 440 Assessment Task-2 PDF

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SOME EXAMPLES FOR Apply marketing communication across a convergent industry...

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Assessment Task 2: Project: Prepare m marketing arketing tools and tech techniques niques

Submission details The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. You must submit a printed copy of your answers and upload a soft copy on the e-learning system. Submit the printed copy of required evidences (your answers) to your Trainer with the "Assessment Cover Sheet" (Filled out and signed appropriately) attached on top of your documents. Upload the softcopy on the link provide in the eLearning site.

Assessment description In response to a simulated business scenario, you will evaluate marketing tools and prepare a written proposal. You will then develop samples of convergent tools and techniques. Note: Prepare to implement (or realistically simulate implementation of) tools and techniques in Assessment Task 3.

Pr Procedur ocedur ocedure e 1. Read the following scenario.

You represent an agency developing a campaign for a client organisation (agreed with your assessor). You will need to research convergent marketing tools and techniques appropriate to a divergent media environment. You will prepare a written report to evaluate several potential (traditional and digital) tools and techniques for use in the campaign. In the report, you will make recommendations supported by an analysis of cost effectiveness. Finally, you will prepare samples of convergent marketing tools for review by the client. 2. Meet with your assessor to agree on a suitable workplace or organisation to use as the basis of this task .Discuss potential, realistic campaign scenarios, and to agree on timeframes for completion of this assessment task.

BSBMKG440 - Apply marketing communication across a convergent industry Abbey College Australia National Provider No. 91136| CRICOS Registration No. 02658G Version V1.0 March 2021

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Note: A suitable workplace is a real or simulated workplace in which you have access to relevant information– e.g.marketing plans and strategies, policies and procedures, budgets– that will allow you to sufficiently determine client needs regarding possible campaigns utilising convergent marketing tools and techniques. 3. Undertake research into applicable convergent tools and techniques, including some from traditional sectors that may be applied to a divergent media environment. Consult networks and expert advice; review online and print information; review organisational documents such as marketing plans, marketing audits, past campaigns, marketing budgets and relevant policies and procedures. 4. Prepare a brief,two- to three-page written report describing several combinations of convergent tools and techniques. Ensure that you: a. evaluate their cost-effectiveness using a suitable method of numerical analysis; for example, cost–benefit analysis, ROI, cost per thousand (CPM), estimated value, contribution margin, and NPV of investment in media. b. propose a suite of convergent tools or techniques for use in the campaign based on the above analysis c. refer to at least two relevant pieces of legislation, regulations or codes in connection with organisational policies and procedures, which tools and techniques will need to comply with d. refer to any other organisational need or requirement (for example, identified target markets, budgeting concerns), which tools and techniques will need to address e. reference at least three relevant sources of information. 5. Develop samples or examples of convergent tools and techniques characterised by messaging that can be engaged by a target group across multiple distribution points: a. suitable for use within a divergent media environment b. suitable for use within a customer-centric environment. Note: For example, you could develop – or develop mock-ups of – a web page or e-commerce site, QR codes and augmented reality app, Facebook page, social media strategy, tie-ins, email outs, twitter feed samples of messaging, blogs, content marketing, banner ads, combinations of traditional and new media (all designed to function together and facilitate the desired – and cost-effective – customer journey in a divergent media environment). 6. Submit your samples and your evaluation report to your assessor in an agreed format, within the agreed timeframe and in accordance with the specifications below. BSBMKG440 - Apply marketing communication across a convergent industry Abbey College Australia National Provider No. 91136| CRICOS Registration No. 02658G Version V1.0 March 2021

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Specifications You must submit: ● A written evaluation report describing several combinations of convergent tools and

techniques. ● At least two samples or examples of integrated convergent marketing tools or techniques.

Your assessor will be looking for demonstrated evidence of the following foundation skills: ● reading skills to identify and interpret textual information relevant to evaluating tools and

techniques ● writing skills to research, plan and prepare documentation using format and language

appropriate to context, organisational requirements and audience ● numeracy skills to:

○ identify and interpret data from a range of sources ○ use testing and data analysis to weigh cost-effectiveness of options ● workplace navigation skills to review policies and procedures in accordance with legislative

requirements and organisation goals ● work skills for preparing marketing tools and techniques:

○ evaluating options; creating new tools and techniques where appropriate ○ using and manipulating digital technology.

BSBMKG440 - Apply marketing communication across a convergent industry Abbey College Australia National Provider No. 91136| CRICOS Registration No. 02658G Version V1.0 March 2021

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