Bsbmkg 413 Assessment 1 PDF

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Download Bsbmkg 413 Assessment 1 PDF

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BSBMKG413 Assessment 1 1. Explanation of product and service The beautiful concept of SEPHORA allows male and female customers to finally get in touch with all the goods. Between various perfumes and various colors, they can easily carry out, compare, feel, try... customers, experts in products and beauty, listen to customers and provide professional beauty consulting services. help. 2. features and benefits of product or service, from a range of sources Offering different products for guests of all skin colors, let them find the liquid foundation that suits them. Sephora introduces the latest 54-color liquid foundation from Fenty Beauty. The difference between this product and other liquid foundations is that it can help customers choose the liquid foundation that best suits their skin and skin tone. 3. Target population a. Demographics Sephora's target markets are cosmetics, skin care and fragrance products, including women aged 13-65, men and adolescents. b. area Sephora's goal is to showcase and deliver its products nationwide. In December 2017, Sephora has opened 2,500 stores worldwide. 4. Characteristic of target group Sephora has a membership card system. And provide customers with discounts and gift points. a. Sephora Pink Card No need to spend any money, as long as you are interested in becoming a pre-made member of Sephora, you can apply for a pink card. b. Sephora white card Shop at any SEPHORA store or official website to become a SEPHORA white card. The white card obtained at the store needs to fill in the personal information to activate the membership, and you can receive the electronic white card. c. Sephora Black Card Members who have joined the club for more than 1 year and have accumulated 12,000 points in the past 12 months will be upgraded to a premium SEPHORA Gold member. d. Sephora Gold Card

Gold members (with any consumption in the past 12 months) can go to Sephora in the birthday month to pick a brand gift box with a total value of more than 320 yuan. You can also get a birthday gift voucher worth 100 yuan. Enjoy a double point gift for your birthday month order.

5. The proposed promotional technique Online advertising will be used as a promotional tool to promote Sephora products, attracting the attention of online customers who love makeup and skin care. Online advertising includes brochures and magazines. We will offer a 15% discount to customers who register on the website page. The purpose of the promotion is to introduce the Sephora website to Australian customers and introduce the Sephora products. Cost: 5000 Timetable: 2 months 6. reasons why this technique will be effective This type of promotion will attract more customers to use the online website and purchase products from sephora. It will reduce the cost of store rents and labor, and the implementation time is short. 7. explanation of how promotional activities support marketing objectives Promotional campaigns support marketing goals that can improve sales and increase customer satisfaction. These events promote products and online services to customers. The event is to allow customers to get promotional discounts online and introduce online services to customers.

8. reasons why this technique will be cost-effective This method does not cost too much in development and creation. The cost of brochures and web promotion is low, but it can effectively disseminate information. 9. aims, purpose and objectives of the promotion a. Promote Sephora products and services b. Increase customer satisfaction c. Increase sales by 25%

10. Budget plan Content Expenditure item

Pric e

Personal Design

400 100

Quanti ty 3 1

Total

1200 1000

0 Printing 450 1 450 Internet promotion 1000 1 1000 Miscellaneous 800 1 800 expenditure 11. Action plan for the promotion Personal Personal Introducing the marketing team Design Printing Distribute the coupon

Print out the designed ad Inform employees to distribute coupons to customers

Internet promotion

- Create page - Add products and activities -Maintenance and monitoring page

12． ． The identification and outline of legislative requirement relevant to the promotion a. Customer protection b, Anti-discrimination legislation c. Copyright

13. Organizational policy and procedure - Discrimination policy -Copyright - Privacy procedures

14. Identification of team required and their role and responsibility

Content Team leader

Content - Collecting guest information - Analyze customer information - Develop a development plan - Implementation completion plan

Design group

- Send brochure - Conduct online promotions

Operation group

- Conduct team activities - Regulate team disputes - Print flyer brochure - Introduce promotional information to customers Promote promotional websites to customers

Actual operation

Internet promotion

15. Identification of the skill and technology required for the promotion - Query skills -IT skills - communication skills -Customer service skills...