Bsbmkg 523 - Additional Online Questions - 1 PDF

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BSBMKG523: Topic 1 Determine marketing communication requirements https://www.youtube.com/watch?v=-U-FDO4nCAA https://www.youtube.com/watch?v=V_NmzBjEfa0 Question: In 100 hundred words or more to explain how to determine marketing communication requirements. Marketing communication is how an organization attempts to inform a market about the products and services they offer. To develop a compelling marketing communication, the first step is to determine who and what your target audience. Next is to set communication objectives. In this area, your goal is to focus on the four key communications in the AIDA model, namely: Get the attention, turn it into interest, develop into desire, and communicate with the market to act. Another step is to make sure that your target audience understands and can connect with your message. This can be influenced with your brand positioning, differentiation, and value proposition. Lastly, pick the best marketing communication tool that best fits your budget and is appropriate for your business. Topic 2 Develop marketing communication brief https://www.youtube.com/watch?v=EBRJpyt-dFs https://www.youtube.com/watch?v=SV2q_GfM100 Question: In 100 hundred words or more to explain how to develop marketing communication brief. The first step in any successful project is drawing up a game plan with a clear objective. That is why creating marketing communication brief is very crucial for marketing consultants and helpful to project stakeholders. It contains a schedule for the creative work and a list of media options. To start the brief, describe the brand and its background. It can include the history of the brand and its company profile. This should be followed by the challenges encountered by the brand to result in developing a marketing project and highlight the brand objectives that will be the guide throughout the project. Next step is to describe the target audience of your brand. It can include the demographics profile of your customers. Also, include an analysis of the timeline schedule for the project based on your media options. Topic 3 Design integrated marketing communication strategy https://www.youtube.com/watch?v=iOFlrrr6YPY https://www.youtube.com/watch?v=nPTRzfi11gg Question: In 100 hundred words or more what the requirements are to design integrated marketing communication strategy. Integrated marketing communication is a strategic, collaborative and promotional marketing function where a targeted audience receives a seamless experience across different aspects of the marketing mix. It transforms disperse functions of a marketing department into an interconnected approach. An example of IMC is taking various marketing collateral and channels such as digital, social media, public relations, and direct mail, and merges them with one dependable message.

The criteria for designing an integrated marketing communication strategy should focus on SMART (Specific, Measurable, Attainable, Realistic, and Time bound) and should also be aligned with the marketing strategy. There are a few things to consider about IMC: 1. It is a continuous improvement process. 2. The aim is to improve revenue. 3. The process caters the customer and their needs. Topic 4 Select and recommend media for marketing strategy https://www.youtube.com/watch?v=kW6kwh8RDJk Question: In 100 hundred words or more to explain how to select and recommend media for marketing strategy. There are many options in selecting media that is appropriate for marketing strategy, sometimes it’s overwhelming. If not selected correctly, a waste of resources will affect the brand. It is important to approach media options such as social medias, websites/blog, search engine optimization, email, YouTube, and pay per click, in a smart manner. First, consider its reliability and effectiveness. Choosing a small number of networks to master, often procedures better results than maintaining a presence on every platform. However, if a channel is not producing a measurable benefit, it’s time to recalibrate and reconsider whether it deserves a place in your strategy. Topic 5 Develop creative brief https://www.youtube.com/watch?v=DLCarzQFwXY Question: In 100 hundred words or more to explain how to develop creative brief. A creative brief is a document that outlines a creative project's approach. A creative brief includes information such as the project's purpose, goals, needs, messaging, demographics, and other important elements. A creative brief, which is often created at the project initiation phase, will aid a creative team in better understanding a project from the outset and may be given to key stakeholders and clients. This includes the project context and its background. The content of the project need to address why a creative brief is needed and why is it important. Make sure to know the “who” of the project, and include an analysis of their demographic profile. Listen to what the client unveils such as the overall vision, ask questions and get clarifications to manage what they are expecting. The big idea or campaign message, brand details, core business objective, stakeholders and most importantly, the timeline or due date should also be included in the creative brief. All answers must be submitted in a word document to the Moodle link Additional Online Questions Submission....