BU111-Library quick guide PDF

Preview

Summary

Library Guide...

Description

BU111 – Library Quick Guide September 2016 Yanli Li | Business and Economics Librarian | [email protected]

Key Links: Laurier Library Website ¾ Check out the tabs at the top and key links on the left side panel: https://library.wlu.ca/

Business Subject Guide ¾ Lists the major resources for country, industry and company research: https://library.wlu.ca/services/subject/business

BU 111 Course Guides ¾ A series of guides listing the key resources for conducting your new venture projects: https://library.wlu.ca/services/course

Video Tutorials ¾ Provides guidance on how to find business information via databases : https://library.wlu.ca/help/tutorials?field_video_audience_tid=All&field_video_ category_tid=290

Business Databases ¾ Select Type (business) from the drop down list and click on Apply button: https://library.wlu.ca/research-materials/databases#tab-advanced

Citation styles ¾ Provides guides and tutorials on citing in APA style: http://library.wlu.ca/help/activity/citing-sources/styles#libcontent-apa

Key Resources: Industry Research: ABI/INFORM Trade & Industry – industry reports, forecasts Passport GMID – industry reports, forecasts Marketline – industry reports and analysis including Porter's Five Forces, PEST analysis Industry Canada – Canadian industry profiles, statistics Infomart – industry information for major Canadian industries CANSIM @ Statistics Canada – Canadian industry statistics Financial Performance Data – revenues, expenses and more financial performance data on Canadian small and medium businesses, may add your own data to benchmark against the industry averages Thomson One – industry analyst reports and forecasts, must use Internet Explorer Browser NetAdvantage – industry surveys, ratios LexisNexis Academic – trade journals and newspaper articles, industry reports Factiva – newspaper articles, industry averages and ratios

Company Research: Infomart – general statistics and financials on top Canadian companies Factiva – newspaper articles, company financials Passport GMID – company profiles including SWOT Thomson One – company and stock financials and analysis, SWOT, must use Internet Explorer Browser Marketline – company reports including SWOT LexisNexis Academic – company profiles, competitors, SWOT, analyst reports Mergent Online – annual reports, key financial ratios, earnings estimates and stock information on public companies , can compare companies Business Source Complete – Trade journals and newspaper articles, company information including SWOT analysis Hoover's Company Records (via ProQuest Entrepreneurship) – company profiles, financials

Market and Consumer Research: Passport GMID – market shares, brand shares and retail shares of companies and products globally or by country/region, consumer demographics, spending behavior, pricing information, consumer lifestyle profiles, etc. Marketline – market size, segmentation, share and distribution data for 150 consumer products in 55 countries, market share data of leading companies by industry Market Share Reporter – market share for products, companies and/or services of some Canadian companies, but focusing in the US and international. National Household Survey – Canadian consumer demographics Survey of Household Spending – Canadian consumer spending data Census of Canada (2011) – Canadian demographics Business Source Complete – scholarly, trade journals and newspaper articles ProQuest Business – scholarly, trade journals and newspaper articles Scholars Portal Journals – scholarly journal articles

Notes: x

The geographic coverage of the above resources includes Canada, the US and international unless “Canadian” is clearly indicated in the description.

x

These resources can be accessed by clicking on the title. Off campus you will be prompted for Network credentials for authentication. Tips on locating information via these resources may be found on Business

x

Subject Guide or BU111 course Guides. You are strongly encouraged to sign up for BU111 Workshop scheduled for September 25th 2:00 pm - 4:00 pm in L3-314, on the third floor of the Laurier Library to gain hands-on searching skills....