Business Comminication Essay Task 1c PDF

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Thomas Opfar December 12, 2019 Business Communication C716

The Importance of Cultural Sensitivity

As more and more companies employ people from diverse cultures and accommodate clients with business operations in multiple countries outside of the United States, there is always a risk that someone might inadvertently offend without realizing. Cultural awareness is more important today than it has ever been. This awareness is about understanding local customs, traditions, government regulations, and world economies. What is acceptable in the United States should not be assumed acceptable in all countries. The importance of cultural sensitivity when dealing with international clients is vital to all companies today, from small to large. Cultural sensitivity awareness has become a top priority for many companies, including Ernst & Young, Google, Intel, Pinterest, and BASF. These companies recognize that through workplace diversification, it creates a better, more dynamic workplace. According to a 2018 Forbes magazine article, the author states that “cultural sensitivity should be a Forethought, not an Afterthought” (Landau, 2018). In the article, he discusses the importance of making cultural sensitivity a priority for any business. The costs associated with implementing these changes are minimal in comparison to the costs associated with damage control. The amount of time, effort, and resources needed to restore a reputation are costly.

Companies should consider that it is even costlier to implement this training after even one incident. The world is changing on a daily basis and businesses are forming by the hour. With so many immigrants moving to the United States, it is time for every business to recognize the potential and at a minimum welcome the opportunity to for growth.

References Landau, J. (2018). Why cultural sensitivity should be a forethought and not an afterthought. Forbes. Retrieved from https://www.forbes.com/sites/forbesnycouncil/2018/10/17/why-culturalsensitivity-should-be-a-forethought-not-an-afterthought/#7375581e1b69...