Business-Plan - feasibility study about amusement park PDF

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feasibility study about amusement park...

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First City Prov Providential idential College Brgy. Narra, Francisco Homes Subdivision, City of San Jose Del Monte, Bulacan

MA MATUA TUA ECO T TERRAIN ERRAIN

A Business Plan presented to First City Providential College

In Partial Fulfilment of the Requirement for the subject Business Ethics and Social Responsibility

Submitted by Rhea Joy C. Piscasio Karen Joy C. Sanchez Raven M. Dela Cruz Victoria Yasmine S. Ortega Desiree Faith M. Daba Mayden A. Rebor

Submitted to T. James Jomelle Comon

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TABLE OF CONTENTS

I.

Introduction Name of the Business ……………………………………………. 3

II.

History

……………………………………………. 4

Vision and Mission

……………………………………………. 4

Goals

……………………………………………. 4

Location

……………………………………………. 5

Organizational Plan

……………………………………………. 6

SWOT Analysis

……………………………………………. 7

Executive Summary

Business Model

……………………………………………. 10

Wealth Improvement Approach …………………………………. 13

Funding requirements and Source of funds ……………………… 14

III.

Business Description Nature and Form

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……………………………………………. 15

Services

……………………………………………. 15

Size of the Business ……………………………………………. 16 Personnel Requirements …………………………………………. 16

Matua Eco Terrain 

It is the name of the business. Matua is a Filipino word, matuwa in English happiness while Eco Terrain signifies that the business is an eco-park and amusement park.

Leaves 

It denotes the goal of the company, to promote awareness in terms of conserving the nature as well as emphasizing that the business is an ecological base.

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10 rays 

It is also the character of sun rays wherein it gives enlightenment to everyone. Moreover, it signifies the 10 code of ethics of the business as those ethics are crucial to offer high quality service and organize organization.

Butterfly 

It symbolizes the exquisite aim of the business as it promotes awareness in our nature.

HISTORY : As San Jose del Monte City continuously proves being a “rising city”, it is undeniable that various industries saw the opportunity to open up different business ventures in the city. Yet, a problem about the decreasing economic resources of the city is also gaining simultaneously. With the integration of successfully opening up an entrepreneurial business which supports PWDs ( Persons with disability ) and preservation of the nature, the owners of the business formulated Matua Eco-Terrain which caters vacation of its income will as maintaining capital for the theme park and eco-park respectively.

VISION : Matua Eco-Terrain envisions to be renowned and admire nationally as enjoyable and relaxing milieu supporting equality and nature enthusiasm.

MISSION : Matua Eco-Terrain shall offer enjoyable and worthy recreational activities as it opens opportunity for people with disabilities and simultaneously enhancing the nature for interrelational benefits.

GOALS : Matua Eco-Terrain aims to: 1. Protect and enhance the nature as a valuable part of people’s daily lives. 2. Provide memorable recreational activities: and 4|Page

3. Open opportunities fellow San Joseño especially those with disabilities.

LOCATION : San Jose Del Monte, Bulacan in front of UECC

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ORGANIZATIONAL CHART :

President

Vice President of Operations

Vice President of Marketing

Desiree Faith M. Daba

Raven M. Dela Cruz

C. Piscasio Vice President ofRhea JoyVice President of Finance Retail

Karen Joy C, Sanchez

Vice President of Maintenance

Victoria S. Ortega

Mayden A. Rebor

Ride Manager

Manager for Public Relations

Supervisor of Cash Office

Manager of Shops

Manager for Electric

Security Manager

Manager for Promotions

Accountant

Manager of Games

Manager for Mechanics

Manager for Sales

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Vice President of Human Resources

Manager for Facilities

Recruitments Manager

SWOT ANALYSIS

STRENGTHS      

3 in 1 Business Venture ( resort, amusement, Eco-park ) Free entrance for Eco-park First Eco-park in cavity of San Jose Del Monte, Bulacan. Energy efficient Child-friendly Operates 24/7

WEAKNESSES   

High capital, high risk Dependent on Government Subsidies ( partially ) High maintenance cost

OPPORTUNITY     

Season Special events ( parties, team building meetings, gatherings etc ) Ability to develop additional source of funds Social media advertisement Continued expansion for online sales

THREATS   

Competitors Climate Unexpected circumstances

SOCIAL RESPONSIBILITIES 7|Page

Matua Eco-Terrain must: 1. provides employment opportunity for every San Joseños especially People with Disability (PWDs). 2. helps preserving the nature. 3. promotes simple yet happy living. 4. supports the government advocacies about the nature. 5. encourages people to be well disciplined about. 6. engages people to recreational activities. 7. improves the economic status of City of San Jose del Monte without forsaking the environment. 8. gives amusement to people while ensuring their safety. 9. creates new business demand for a healthy competition within the city. 10. makes significant contribution to the raising and collection of taxes.

CODE OF ETHICS

1. Every employee shall be responsible for their actions inside and outside the company premises. 2. Every employee shall be a role model to the customers and shall show love for the nature and moral obligations at all times. 3. Every employee shall be productive and perform their job requirements for the success of daily operations. 4. Every employee shall show fairness and treat their fellow workers right especially those with special needs. 5. Every employee shall show good relationship with other members of business community. 6. Every employee must work wholeheartedly and must embody honesty at all times. 7. Every employee must work with the reason of being passionate to the industry besides from earning money for personal needs.

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8. Every employee must wear their proper uniform and identification card for safety purposes. 9. Every employee must be united at all times. Misunderstanding or conflicts between the members of the company must be resolved immediately with proper and fair communication. 10. Every employee must know everything that is happening in the eco-terrain. Regardless of the problem’s severeness, the administrators must be informed. On the other hand, financial performance and new regulations administered must be visible to all employees.

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2.1 BUSINESS MODEL

AMUSEMENT PARK

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OTHER ACTIVITIES

PICNIC AREA

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PARKING LOT

FUNCTION HALL / EVENT HALL

MAIN BUILDING

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2.2 WEALTH IMPROVEMENT APPROACH

According to Joseph Schumpeter, innovation is the primary factor affecting the development of the business. The business owners generate new ideas by presenting an ecological and amusement park that shows the innovativeness of the owners. Being innovative makes the business competitive as there are many businesses out there that might be a threat to the company. The business will fill the gap in the community in a way of providing jobs for those who are unemployed, especially giving chance to the PWDs that are qualified for a certain job. Frank Hyneman Knight states that an entrepreneur faces several problems when it comes to processing the products and services. He wants to emphasize to all entrepreneurs that risk cannot detached from the venture and it is natural. Organization is the most significant role among the different factors of production. It is the inception or beginning of the business. We will use the advancement of technology as an advantage of offering good services and providing theme park experiences. We, as an entrepreneurs, have the knowledge on managing a business and able to be alert and aware to our potential competitors.

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2.3 FUNDING REQUIREMENT AND SOURCE OF FUNDS

Initial Fund - ₱ 34,000,000

Sources of Funds Personal Investment from the incorporators - 33,000,000 ( 5,500,000 each incorporator ) Government grant - 500,000 Bank Loan - 500,000

Initial Fund Allocation

Land property– ₱ 13,500,000

Grand Opening - ₱ 10,000

Carousel (24 seats) - ₱ 900,000

Fees and Permits - ₱ 20,000

Ferris wheel - ₱ 3,000,000

Parking area - ₱ 100,000

Jungle log - ₱ 1,000,000

Total Start-up cost - ₱ 21,680,000 ‘

Plants - ₱ 2.000,000 Main entrance - ₱ 20,000

Construction Worker Salaries -₱10,000,000

Paint ball materials - ₱ 50,000

Employee Salaries ( 1 month ) - ₱ 1,320,000

Wall climbing materials - ₱ 50,000

Utilities and Maintenance - ₱ 1,000,000

Advertisement - ₱ 30,000

Total Working Capital - ₱ 12,320,000

Building (offices, cashier) - ₱ 1,000,000

Total Uses of Funds - ₱ 34,000,000

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3.1 NATURE AND FROM Matwa Eco-Terrain is a large size business that is why it is a corporation as it compose of 6 incorporations namely, Rhea Joy C. Piscasio, Karen Joy C. Sanchez, Raven M. Dela Cruz, Victoria Yasmine S. Ortega, Desiree Faith M. Daba and Mayden A. Rebor. The company is a hybrid business as it offers amusement park rides, maze, paint ball, wall climbing, eco-park, rental for the event hall and foods

3.2 SERVICES Amusement Park Fee

Entrance Fee Carousel Ferris Wheel Jungle Log

ADULT ₱ 50.00 ₱ 50.00 ₱ 60.00 ₱ 60.00

CHILDREN ₱ 30.00 ₱ 40.00 ₱ 50.00 ₱ 50.00

ADULT ₱ 50.00 ₱ 120.00

CHILDREN ₱ 30.00 ₱ 100.00

Other Activities

Maze Wall Climbing

Paint ball Number of Paint ball 50 100

Amount ₱ 350.00 ₱ 500.00

Team Building Services Persons 30

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Day ₱ 14,000 ( Add ₱ 470 per person)

Night ₱ 21,000 ( Add ₱ 550 per person)

Rental for Function Hall Hour(s) 1

Amount ₱ 1,500.00

The service includes :    

III.3

Unlimited tour in maze Picnic area for camping Wall climbing 50 paint ball per head

SIZE OF THE BUSINESS Matua Eco-Terrain is composed of multiple activities and is a corporation so that it is a large business.

III.4

PERSONNEL REQUIREMENT All the employees must have a college degree according to the field of their position and should have an experience in industry.

The president is responsible for providing strategic leadership for the company in establishing long range goals, plans, and policies of Matua Eco Terrain. He is tasked to manage the entire workforce and ensure the balance of the resources' allocation. Moreover, he must make sure that safety on all the departments will be observed during the day-to-day operations of the business. In addition, the president should have good cognitive, technical, and interpersonal skills which will be a good asset for a strong foundation of the company. The vice president for operations supports the growth and productivity of the business' daily operations. By measuring processes and adjusting those accordingly, he keeps the entire organization on track. He is also responsible for ensuring that every area of the terrain is safe for all the people and the service offered by the company is at its best. The Vice President of Human Resources is an essential part of the top level management as he is the one who is skilled enough in determining company's staffing goals to support productivity and profitability of the business. He ensures that there will be no discrimination among employees as Matua Eco Terrain opens opportunities for Persons With Disabilities (PWD). The Vice President of Finance directs all aspects of accounting transactions and operations done by the company. Financial statements should be transparent as much as it can be 16 | P a g e

with an effective analysis presented by the Vice President of Finance. In addition, he must define a good relationship on financial institutions, markets, and to the government for financial purposes. He should maintain all the necessary accounting systems and policies in good condition. All official receipts issued or received by Matua Eco Terrain must be recorded and kept on its department. The Vice President of Marketing manages the market identity of the company as he plans how the eco-park will be popular to the community of San Jose del Monte until it will be known nationally. Through good marketing strategies which shows the goals and objectives of Matua Eco Terrain, the sales will surely heighten not just for a good company profit but also to widen the support it gives for the local environment. The Vice President of Maintenance ensures good quality of service of the eco-park through its mechanical, electrical, and facilities aspects of the business. Each of those must be in good condition to serve the employees and the customers effectively and efficiently. He should handle working under pressure and be flexible enough to resolve problems under his department. The Vice President of Retail is responsible on managing and coordinating retail member service and sales activities of Matua Eco Terrain. He must maintain a good relationship between the management of each food stalls inside the business area. He should also ensure that the food stalls passed the sanitary evaluation from the local government and the foods offered is safe for the consumers. Furthermore, every activities in Matua Eco Terrain should promote ecofriendliness and safety among San Joseños. The Cash Management Supervisor is for supervising and evaluating the daily operations of the business. He should be comfortable and knowledgeable with the Microsoft Office essentials in order to produce precise financial statement and analysis annually. The Accountant of the company prepares the yearly financial performance supported by important documents like official receipts, promissory notes, and many more. It also includes recommendation for the improvement of Matua Eco Terrain. Recruitment Managers work closely with the recruiters to manage sourcing, interviewing, and employment processes. Employees must be in a good condition, whereas, PWDs should present evidence/s that he is able to work in a certain job he applied for. The Ride Manager should do a daily checking of all the rides, namely the carousel, Ferris wheel, and jungle log, and the other activities (paintball, wall climbing, and maze) to make sure that they work properly and will not give any inconvenience to the visitors. The Security Manager handles the security of the whole eco-park from the entrance, up to all the areas inside the Matua Eco Terrain. Policies about the proper clothes, things and foods to bring should be strictly observed. The Manager of Public Relations is responsible for giving a good identity to the company using its goals and objectives in serving not just the people, but also the environment.

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The Manager of Promotions provides good marketing strategies to attract for people to visit the Matua Eco Terrain and discover the activities offered by the eco-park. The Manager of Sales checks if the promotions and public relations team is effective enough using the sales growth of the company. He then realizes what is the problem if there is no change or a decrease with the sales and present it to the board to be resolved immediately. The Manager of Shops regulates the daily operations of each stores inside the Matua Eco Terrain, from its visual quality up to its product and service quality. The Manager of Games ensures that activities will be fun for the visitors and worthy for their value. Moreover, safety must always be observed. The Manager of Electric ensures that each equipment and rides is working properly and sufficient energy is stored in the eco-park's generator to ensure that the electricity will continuously flow amidst a possible blackout. The Manager of Mechanics handles all the rides of the eco-park and checks if they are all working properly before letting the public use it to avoid unwanted circumstances. The Manager of Facilities checks the cleanliness and orderliness of each facilities of Matua Eco Terrain where they all must be functional with no any properties damaged.

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