Business plan for bigginers PDF

Preview

Summary

This may help you to composed a business plan...

Description

SWEET BALLS’ STORE

MEMBERS:

CRYSTAL MAE MARASIGAN

CANNAH EZYKIEL BALMES

KYLA ORTEGA

SHAINA VELASQUEZ

MARY JANE CABRERA

KYLA PILAPIL

HONEYLETH BERCASIO

CHAPTER I

1|SWEET BALLS

INTRODUCTION

1.1 BRIEF DESCRIPTION OF THE COMPANY

The business name is SWEET BALLS’ store because it’s like a graham ball my product is sweet and delicious, so I just thought of a new name maybe graham ball is normally what I thought was sweet ball to substitute. You can only taste the tagline “Imagine your happiness in every bite” meaning to say think happy thought to relieve stress while enjoying our

sweet

graham balls and you will surely be fulfilled with your appetite when you taste our sweet graham balls. Sweet balls are not just ordinary graham because they have an extra spice in our product that you can only taste, the exact location of our business was in 277 Gonzales Street Poblacion Candelaria, Quezon “.Happiness was the top priority of our business, people seek their happiness in many things, but this time we want to help them to cope their happiness through eat and taste our homemade graham sweet balls. We serve with workmanship and professionalism and product have high quality to ensure the cleanliness of the product and safe to eat for our dear customers. 1.2 BUSINESS OWNER ENTREPRENEUR Name: Marasigan, Crystal Mae L. Address: Brgy. Masalukot 1 Candelaria, Quezon Contact no. 09099842793 Facebook

account:

Crystal

Marasigan Roles: She assign in making the sweet graham ball, she is the producer or creator of our

2|SWEET BALLS

homemade graham balls and the assistant

in

planning

the

business. Name: Velasquez, Shaina D. Masalukot

Address:

1

Candelaria Quezon Contact no: 09122895209 Facebook

account:

Shaina

Velasquez Roles: She is the online seller of our business, she has a great personality in social media, and so could be the face of the SWEET BALLS’s store online. Name: Ortega, Kyla Y. Address:

Mayapyap

Bukal

Norte Candelaria, Quezon Contact no: 09387876104 Facebook

account:

Kyla

Ortega Roles: She assign as customer service representative, which help customers solve problems, handle

product

returns

and

refunds and resolve issues when customers are unsatisfied. Name: Ma. Kyla Pilapil 3|SWEET BALLS

Address: Sta. Catalina Norte Candelaria Quezon Contact no: 09386727661 Facebook

Kyla

account:

Pilapil Roles:

She

assign

to

the

delivery process and to organize all the ingredients. She is also a customer service representative. Name: Cabrera, Mary Jane A. Address:

Masalukot

1

Candelaria, Quezon Contact Number: 09503687229 Facebook account: Mj Cabrera Roles: She could also be the sales representative, which she was good in communication skills to sell the homemade sweet graham balls.

Name: Bercasio, Honeyleth J. Address: Brgy. Tumbaga 1, Sariaya, Quezon Contact No: 09100432906 Facebook account: Honeyleth Bercasio 4|SWEET BALLS

Roles: She is also the sales representative,

which

she

connects with customers to sell the sweet graham balls.

Name: Balmes, Cannah Ezykiel T. Address: Lanite Street Pahinga Norte Candelaria, Quezon Contact no:09632286428 Facebook

account:

Cannah

Ezykiel Balmes Roles: She is the account of the business, wherein she handle all the sales and expenses of the business to identify the income or profit of the business a day. She is also the leader, who lead the other owners or employees in the great path.

Table 1.1

5|SWEET BALLS

The table above shown the profile of the entrepreneurs who will manage the Sweet Balls’ store located at the 277 Gonzales Street Barangay Poblacion Candelaria, Quezon.

1.3 BUSINESS DESCRIPTION OF THE NATURE OF THE BUSINESS SWEET BALLS’ store is small business because the fund of sweet balls is minimal and the supply of main ingredients are limited, the selling process of sweet balls are online selling and salestalk. Sweet balls product offers variety of topping and sizes with affordable price. The teenagers and children from 277 Gonzales Street Poblacion are the target market of sweet balls that perfect in your snack and dessert. The sweet ball located in the Poblacion Candelaria Quezon. 1.4 STATEMENT OF FINANCIAL NEEDED Products/ Equipment Needed INGREDIENTS OTHER EXPENSES:

Amount PHP 2000

PLASTIC BAG

PHP 150

TRANSPORTATION

PHP 250

LOAD TOTAL:

PHP 100 PHP 2500 Table 1.2

This is all the expenses that entrepreneur consumed in the business. The total amount of the ingredients is PHP 2,000 and the other expenses which are the plastic bags PHP 150, the transportation in buying all the ingredients cost of PHP 250 and load expense which cost PHP 100. The total amount that Sweet balls’ store needed is PHP 2500. 6|SWEET BALLS

CHAPTER II EXECUTIVE SUMMARY Are you looking for a fun dessert with no baking required? Then try our sweet balls, it is a sweet treats that you can cook up with a few ingredients easily. This starts with a basic graham balls or get creative with your favorite candies and flavors to play with. Graham balls is a popular dessert in 2010, a lot of people usually doing this in a special occasion then suddenly they sell the graham ball in the store or door to door and it is worth 5 pesos each, it's cheaper but the taste is good. Our sweet balls is 20 pesos (4pcs) and we also offer a promo that may also attract the customers, 50 pesos 3 containers that have 12 pcs. Sweet balls is a traditional retail business at 277 Gonzales St. Poblacion Candelaria Quezon. Sweet balls expect to catch the interest of students and loyal customers. The business plans to build a strong market position in the town. Sweet balls offers its product of a competitive price to meet the demand of the middle to higher income local market area residents. Graham Balls are so sweet and soft dessert you can munch all day and all night long. This heavenly soft yummy nom noms is just a dessert you can’t refuse to eat. Its texture, its taste, its color, its appearance and all its personality make it so attractive and easier to be liked. This favorite sweet course is made by just using marshmallow as its body, covered by a rich and firm 7|SWEET BALLS

mixture of ground graham, condensed milk, and many other special ingredients. You gonna love this fluffy and cute thingy. You will not notice how great this bunch of desserts is. It’s so sweet, and perfect for who has a sweet tooth. It’s so addictive and you just can’t stop eating this snack with a twist. (Budgetarian Cook, 2015) Sweet balls business is owned and managed by different people. They will provide funding from their savings, they are Ms. Cannah Ezykiel Balmes, Ms. Crystal Mae Marasigan, Ms. Honeyleth Bercasio, Ms. Mj Cabrera, Ms. Kyla Ortega, Ms. Shaina Velasquez, and Ms. Kyla Pilapil. Sweet balls offers snacks that is perfect in your dessert, it is made up of healthy ingredients. We specially targeted segments of people with an appreciation for healthy and delicious snacks like teenagers, students, and even in all ages from barangay 277 Gonzales St. Poblacion Candelaria, Quezon, we intend to succeed by giving customers a healthy and delicious snacks. The ingredients and raw materials that will be used are quality products that are bought from a trusted suppliers. Graham balls are sweet, delicious treats that are very easy to make and do not require baking (MicaTheMissus, 2016) Once our customers enter in our store it is our job to make sure their experiences with us is enjoyable and memorable. The sales strategy requires consistently high quality of food and fast services. The business wants to make customer satisfied with our dessert that our product will never be forgotten and more likely they will introduce our product in others that may attract them. The customers’ satisfaction is our concern.

8|SWEET BALLS

CHAPTER III EXPERIMENTAL AND INDUSTRY ANALYSIS 3.1 CONDITION OF THE GENERAL ENVIRONMENT 3.1.1 SOCIAL CULTURAL CONDITION (Demographic) The town’s proper on Barangay Poblacion where the business is located, where the municipal Hall, Restaurants, Church and other business enterprise are also located at the town proper. Definitely the target market is the teenagers and children’s who are from Barangay Poblacion, specifically from the 277 Gonzales Street Barangay Poblacion Candelaria, Quezon. The people of Candelaria are fond of new open restaurant, fast food chains, milktea shops and food park, especially if it is very affordable and sometimes they tell to their cousin’s, friends etc. for them eat. 3.1.2 TECHNOLOGICAL CONDITIONS The sweet balls company are modernized technologies will be needed for my business. The most important technologies that this business needed is internet connectivity. Nowadays internet is one technological process that will greatly help to my small business. Sweet balls have a page where I can place my product to attract more customers and to have a

9|SWEET BALLS

good communication to the customer and to make the product be recognize. Another technologies will be needed is refrigerator to prevent addles of ingredients of the product. 3.1.3 ECONOMIC CONDITION Bayan ng Candelaria is considered a first-class urban municipality, despite being predominantly agricultural. For most households where crops are produced for local consumption as well as for skilled trade, agriculture has clearly been the main sources of income. According to the Municipal Agriculture Office (MAO) the production area covers 80.57 % the total land area of Candelaria, which is 14.111.74 hectares. It is divided into agriculture of about 74.56 % and production forest which covers 6.01% of the total production area. It is estimated that the cultivated are cropped areas cover only 6,380.5 hectares which is 48.86% of the total agriculture area. 3.1.4

POLITICAL LEGAL CONDITION

The list below includes the Government legal conditions.

1. PROPER SANITIZATION OF TOOLS AND EQUIPMENT As entrepreneurs, we have to make sure the safeties of our future customers and ourselves, so cleaning and sanitizing equipment, tools and areas where we serve our product can kill the actives viruses and bacteria cause different diseases. 2. Proper storage or the main products It is important that the storage must be in good temperature because there is a risk that if it is in high temperature the item spoil. Consider also the cleanliness of the storage place so that the object is in its best way in store 3. Formal registrations of the business

10 | S W E E T B A L L S

This includes the approval certification of the business like Barangay Clearance for Authorized permit of the business the permit of the municipality is also important to consider. 3.2 CONDITION OF SPECIFIC ENVIRONMENT 3.2.1

Supply and Demand The Candelaria snack industry has grown significally over the part of 5 years. As of now the industry and types of snacks found in the town of Candelaria Quezon have grown even more. The business have built is for essential needs that contributes to their cravings and health of the body. It helps to our body because it is not just rolled in crushed graham because sweet balls are rolled in crushed milo and milk with small nuts as a topping’s. This is what everyone needs in order to cope their cravings or short-term hunger. The business with fresh snacks will provide you with good services and delicious snack. If the sweet graham balls product will be in demand and the supply remains unchanged, then it leads to higher equilibrium price and higher quantity. The potential customer of the SWEET BALLS’ store are the teenagers and children from the 277 Gonzales Street Barangay Poblacion Candelaria, Quezon.

3.2.2

Competition Comparison of marketing strategies of the major competitors.

Target market

Company A

Company B

Company C

Company D

Cookies

Crinkles

Cupcakes

Sweet Balls

Teenagers

Students

Middle age / Teenagers Teenagers

/children’s

/

Teenagers 11 | S W E E T B A L L S

Product/Service

Crinkles are a

A cupcake is This product

or deliciously soft

a small cake is rolled in

Cookie is a baked

Strategies cooked food fudge

like

that

that serve

is cookies

to crushed milk,

designed

one milo

and

are encased in person which graham

typically small,

may be baked definitely

flat generous

and sweet.

coating

and

of

in a small thin

delicious.

or Buy 1 take 1

confetioner’s

paper

sugar.

aluminum

at

cup.

upcoming

the

opening

of

my business. Pricing

At

premium Affordable

Strategies

sales they sell prices

sales they sell prices

the products.

the products.

At

premium

Affordable

Distribution

Good

Good

They have a My business

Strategies

delivering

delivering

display stand

service

for service for the in their shop

the

customers.

customers.

to easily get it

have

tables

and chairs to sit

down

the while

for customers.

orders

the are

pending. Promotion

They

have They have a They use the I will use the

Strategy

many promos promo in their

word

in

attractive

their product

secret to for

word every

12 | S W E E T B A L L S

product

convincing

customer.

the customer. Table 3.1

This table shows the different potential competitors in our future business and lists who their target markets are and what their strategies are.

Strength and Weaknesses of major competitors

Strength

Cookies

Crinkles

-variety in product

- Their products -The taste of the are

Cupcakes

affordable cupcakes can make

-good quality of price and quickly customer to keep product buying

to find.

their

product. Weaknesses

-loose

packaging -improper

leads to breaking

and -sometimes

irregular supply

customers do not

of cookies in the

satisfied with the

packet which goes

texture

for damage.

cupcakes.

of

the

Table 3.2

In this table you will find the quality of products and components for creating or composing the content of the business and how to prepare the following products so that those who will create the next content will know.

13 | S W E E T B A L L S

CHAPTER IV

DESCRIPTION OF THE BUSINESS

4.1 VISION, MISSION AND OBJECTIVES

VISION

SWEET BALLS’ store is aimed to provide our customers with the best sweet graham balls in barangay Masalukot-I Candelaria, Quezon, by serving the best sweet graham balls at the best possible price, to be popular and the best homemade sweet graham balls in the barangay Masalukot-I Candelaria, Quezon.

MISSION

We are passionate to provide affordable sapid sweet graham balls and make every eating experience of our potential customers from barangay Masalukot-I Candelaria, Quezon more satisfying. We will work hard everyday to exceed our customer expectations.

OBJECTIVES

SWEET BALLS’ store is different from the others store because we establish a good services and relation with customers, provide a products with affordable price yet high quality of ingredients to ensure the health safety of our customers. Any age of people in barangay Masalukot-I Candelaaria, Quezon can eat it, anytime and anywhere.

CORE VALUES

Values that Sweet Balls have is SMART. 14 | S W E E T B A L L S

SERVICE

To understand, determine and deliver what our customer want a high/good quality.

MOVE-FAST

I believe that it’s better to move fast and make mistakes than to move slowly and miss opportunities.

ACHIEVABLE

The team have a goal that needs to be reached to make our business successful.

RELATIONSHIP

I believe that relationship to each other is the one business development.

TEAMWORK

We’re committed to helping our customers by working together with equal parts humility and ambition.

4.3 SIZE OF THE BUSINESS

The Sweet Balls is small business and located in 277 Gonzales St. Candelaria Quezon. This business that covers the 15 square meters. The 5 cm will be the width and the height is 10 cm will consist the business area. The 15 square meter is divided foe owner area. Chairs and tables for the customer and one long table for the product which is Sweet Balls.

15 | S W E E T B A L L S

4.4 LOCATION OF THE BUSINESS AND ITS PHYSICAL ASSET

The location of the business will be in the 277 Gonzales St. Candelaria Quezon and it will be in small size. It has comfortable place for the customers. The location of Sweet Balls is near from the McDonald’s of Candelaria, Quezon.

4.5 BACKGROUND INFORMATION ABOUT THE BUSINESS ENTREPRENEURS

Cannah Ezykiel Balmes (18) from Lanite Street Pahinga Norte Candelaria, Quezon, Crystal Mae Marasigan (17) from Barangay Poblacion Candelaria, Quezon, Kyla Ortega (17) from Bukal Norte Candelaria, Quezon, Kyla Pilapil (18) from Barangay Sta. Catalina Norte Candelaria, Quezon, Honeyleth Becarsio (18) from Sariaya, Quezon, Shaina Velasquez (18) and Mary Jane Cabrera (17) from Saint Anthony Phase 2 Masalukot-1 Candelaria, Quezon are the owners of SWEET BALLS’ store located at Barangay Masalukot-1 Candelaria, Quezon. They are currently studying in Grabsum School Inc. in Barangay Masalukot-I Candelaria, Quezon taking the track of Accountancy, Busines and Management (ABM). They are all with honors, which they have ability and capable to hold a business wisely. They are also hardworking and some of them have experience in selling. The owners are all girls which is one of the factor for them to understand with each other,

16 | S W E E T B A L L S

CHAPTER V

PRODUCTION PLAN

5.1 MANUFACTORING PROCESS

Procedure of making Sweet Balls

Ingredients:



Crushed graham



Crushed milo