CUE- Business-PLAN - Business plan PDF

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San Remigio National High School San Remigio, Cebu

Cue: Business Plan

Presented to Mrs. Perpetua Cahayag Mr. Mariel Demape

Prepared by John Lemuel Goden Alfredo Malait Reymar Jagdon Jayson Malquisto Ralph Lobitaña Joan Singuran Vinzel Jean Tribajo

Section 1 Executive Summary Cue Cue is a banana and camote cue business run by grade 12 ABM students of 12-Franc in compliance to the requirements of the K to 12 Curriculum. It serves best-tasting banana and camote cues at a budget friendly cost. Its target market are the students and some teachers of San Remigio National High School. These healthy snacks will be produced in the Home Economics kitchen of SRNHS and sold all around the campus. The start-up capital would be Php 500.00 generated through equal financial contribution of the partners. Our Vision We, at Cue, envision of Filipinos that are health conscious and we dream of country that protects its food culture. We intend to cultivate health consciousness and cultural awareness among Filipinos by selling traditional Filipino comfort food with nutritional value. Our Mission We, at Cue, aim to decrease unhealthy food consumption of the students of SRNHS. We want to advocate healthy food choices by providing them healthier food options without compromising the taste. Our Tagline Macueha ka sa Sustansiya’t Sarap!

Section 2 Product 

Product Description

Banana and camote cues are fried banana and sweet potato snacks coated in melted brown sugar and served on a barbecue stick. Banana and camote cues are Filipino comfort snacks or merienda. This is so because bananas and sweet potatoes are abundant in the Philippines. They also require very minimal ingredients and are easy to prepare, making it a popular go-to snack. It also satiates hunger and is a healthier snack option in comparison to junk food and street food. Today, many students are often opting for unhealthy choices because of taste. We at Cue, aim to reduce unhealthy food consumption of students by serving these delicious snacks with nutritional value. Cue is a business that aims to sell banana and camote cues to students and teachers of San Remigio National High School in Poblacion, San Remigio, Cebu. These snacks are produced not only to taste good but also with observed safety and sanitation measures to ensure high levels of customer satisfaction. 

Packaging

The finished banana cues would be skewered on bamboo skewers, the traditional and most common way of serving the snack while the camote cues will be placed on small paper bags (bolsitas). Instead of packaging our items on plastic, we plan to have them packaged on bolsitas that are biodegradable so we may help achieve a cleaner and more sustainable environment, emphasizing our commitment to preserve our planet.

Section 3 Pricing The banana and sweet potato (camote) cues will be priced based on costs. All the costs of production are determined and will be the basis for the selling price. The group visited the public market in San Remigio and Bogo City to determine the prices of raw materials needed. However, prices for the raw materials, especially for bananas and sweet potatoes, may vary from time to time. Here are the prices: Cost of Raw Materials Raw Material Price Plantain Php 25.00 per kilo Banana Sweet Potatoes Php 25.00 per kilo Php 18.00 per Edible Oil bottle Brown Sugar Php 34.00 per kilo

Item Bamboo Skewers Bolsita

Cost of Other Materials Cost Gas Php 0.05 per unit produced Utensils Php 0.05 per unit produced Labor Php 0.00 per unit produced

Cost of Packaging Price Php 10.00 for 30 pcs Php 45.00 for 100 pcs

Based on the prices above, we estimated the costs incurred for each product we’d sell. Here are the estimates: Estimated Cost of Materials per Unit Produced Camote Banana Materials Cue Cue Plantain Banana Php 3.00 --Sweet Potatoes --Php 2.78 Brown Sugar Php 0.85 Php 0.85 Edible Oil Php 1.20 Php 1.20 Bamboo Skewers Php 0.30 --Bolsita Php 0.45 Php 0.45 Gas Php 0.05 Php 0.05 Utensils Php 0.05 Php 0.05 Total estimated cost for each unit produced Php 6.80 Php 5.38 Based on the estimated costs above, we have come up with the following prices for our products: Product Prices Cost MarkSelling up Price Php Php Php 10.00 6.80 3.20 Camote Cue Php Php Php 10.00 5.38 4.62 We are confident that these prices will be budget-friendly to students of San Remigio NHS, our main customers. Product Type Banana Cue

Section 4 Marketing Plan 

Product Description

Cue will be producing fried banana and camote coated in melted brown sugar. These snacks are the typical Filipino merienda for it is easy to prepare, requires minimal ingredients, and are cheap. They can be very effective in easing hunger and are nutritious in comparison to junk food and street food. Today, many students are often opting for junk foods and street foods. We at Cue, aims to reduce unhealthy food consumption of students by serving these snacks with nutritional value. 

Market Area

The products will be marketed all over the San Remigio National High School campus. 

Target Market

Cue’s target buyers would be mainly students of SRNHS and probably teachers as well. 

Market Competition

Since banana and camote cues are a popular snack, Cue is no longer distinct in the market. There is one identified competitor who sells similar product inside the campus and two competitors outside, near the school vicinity. 

Product Positioning

Cue will be marketed as a healthy and tasty snack as the tagline suggests “Macueha ka sa sustansiya’t sarap”. While others say “makuha ka sa tingin”, we at Cue will entice customers with our “healthy and delicious” tag. We want our target market to opt for healthier snack options without compromising the taste. With this tag, customers will perceive our products as better than junk foods and street foods. 

Promotional Strategies

We at Cue value our customer’s convenience. With this, we plan to have salespeople who will roam around the campus selling our products, highlighting the place utility. With this strategy, we believe that we could gain a competitive advantage against our competitors since we are closer to our target market. In addition, we believe that the customers are our best marketing tool. The implementation of our strategy starts at the production stage, where we ensure only clean and high quality products are produced for the consumption of our customers. In the marketing and distribution phase, we guarantee that our people uphold the value of our customers, treating them with utmost respect. With this, we are confident that we could generate high levels of customer satisfaction and they would most probably buy on a regular basis, or encourage others to buy as well. 

SWOT Analysis

SWOT Analysis

Section 5 Production Plan 

Production Process

The production will take place at the Home Economics kitchen in San Remigio National High School. But before the production, raw materials will be purchased at San Remigio public market in Poblacion, San Remigio, just near SRNHS or at Bogo Public Market. These raw materials will be converted into high quality banana and camote cues with appetizing taste and nutritious value as well. The cooking starts with heating the oil in a large pan. When the oil is hot enough, brown sugar is added. Afterwards, the brown sugar is left to melt in the hot oil. When completely melted, the plantain bananas and sweet potatoes are then added, letting the melted sugar coat the outsides of the bananas and sweet potatoes. When they are already cooked, they are taken out of the oil and skewered on bamboo skewers. These snacks are best served hot. In the production process, we will ensure utmost safety and sanitation to assure that we emphasize the value of health and nutrition for our customers. Thereby, serving them clean and healthy snacks that would generate high levels of customer satisfaction. 

Raw Materials

The production of banana and camote cues will need the following raw materials: 1. Plantain Bananas 2. Sweet Potatoes or Camote 3. Edible Oil 4. Brown Sugar 

Equipment and Utensils

The production of banana and camote cues will need the following equipment and utensils:...