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Business Plan...

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Business Plan: Catering 1. Summary: -

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Stullenbauer has established itself as an organic catering service in Frankfurt We support office meetings weddings, galas and events of all kinds with "Fast Slow Food" in organic quality. But not only that: We live the idea of "Fast Slow Food"! That means we lovingly handcraft strudels for the hearty to sweet appetite. We love to surprise our customers with always new creations and ideas and to make them curious about what else is great and tasty besides conventional catering. The ingredients for our products, their quality and origin are our top priority: regional, seasonal and from organic cultivation, that is our claim, we prefer to source from small organic farms or manufactories in the Frankfurt area. Stullenbauer sees itself as a sustainable company in the best sense of the word. We pay attention to energy-efficient devices and illuminants and packaging materials from renewable, vegetable and compostable materials. We purchase green electricity. We are personally there for our customers and respond individually to their needs. Therefore, we also offer a wide range of products in case of dietary intolerance - e.g. lactose or wheat intolerance - or for vegans. I, Romaissa Kouakoua, would like to start my business with commercial knowledge from my previous professions, a passion for valuable manufactured foods, a lot of heart and soul, and enthusiasm. For professional reason: I used to live in a boarding school, where we had good varied Sandwiches. When I came back to Frankfurt, I realized there was no catering or supermarket that offers this kind of service to the customer. Even the organic sector, only produces the same tasting sandwiches, bagels and ciabatta. We Germans are known for our variety and love for bread, so this gave me the idea to start my own business and “build” , “craft” and deliver my own sandwiches. The reality and our experience of the first three years have shown that the demand in out-of-home catering for healthy food in organic quality in the delivery service is enormous The consequence for us is that the Stullenbauer concept is more up-to-date than ever. T the Stullen sales will start with a sales vehicle. The vehicle is preferably a young, used station wagon, which will be converted into a sales vehicle (food truck) and wrapped with the Stullenbauer logo in order to approach the end consumers directly. Possible places for the sales are private or company-owned areas. Interested parties are already present. The trolley foiled with the Stullenbauer logo also saves advertising costs, since it is the advertisement itself and is visible to everyone. Staff is needed immediately to support and push the growth of the young company, while maintaining high standards of quality and service. ( 3 PartTime Employees)

2. Business idea:

2.1 Offer: - The central product is the freshly prepared Stulle! - Stullenbauer has the central product of the freshly prepared Stulle, which is delivered directly to the customer. - Our central product is characterized by the fact that it is made of high quality ingredients, which come from regional, seasonal and above all from biological cultivation - it can be prepared in accordance with the customer's wishes, with regard to intolerances and vegetarian or vegan toppings, thanks to the personal contact with the customer - it can also be requested as a complete catering package including the corresponding equipment. - Furthermore, the customer can choose from dishes such as salads, soups, fruit salads and the like, which are offered adapted to the season. Through a cooperation with the organic confectionery X can also be provided cakes and pastries in the preparation of which, however, our requirements for a product are maintained. - However, the offer goes beyond the provision of catering and can be organized by us in a complete package with drinks and furniture, as well as the conception of an entire event. 2.1 Use: - The customer is the focus - Stullenbauer's offer provides customers with high-quality and customizable catering for breakfast and lunch breaks. - The customer can cater for himself and any customers inexpensively and to a high standard of quality on his own premises. Catering outside the company becomes obsolete. - The meals that the customer requests are light, can also be eaten during a meeting and still replace a full meal. - Direct contact and delivery to the customer enable an intensive exchange and direct feedback from the customer. The customer can give his wishes and suggestions directly back to the team. 2.2 Personal Abilities - I am characterized by my many years of expertise in the organic industry and, related to this, my passion for organically produced food. I enjoy experimenting with recipes and food combinations and trying innovative things. I can plan well and still remain flexible in case things turn out differently. 3. Distribution and competition 3.1 Clients: - The current target group is very heterogeneous - The current target groups are very heterogeneous and broad in their composition. These range from employees and self-employed people in companies, firms, office communities, who want to be supplied during work breaks or events and still want to eat quickly, well, simply. - Specifically, these are:

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Working people/people from the neighborhood who like to have their break bread freshly topped. Customers who like to enjoy and value local products. Cafés, hotels, guesthouses, bed+breakfast accommodations, All companies located in Hamburg that cater to their guests, customers and employees. Authorities of the city of Frankfurt Cultural institutions End customers celebrating private or social occasions e.g. birthdays, weddings, school enrollment, christenings Working people who have meals away from home during their lunch break various other groups/occasions: e.g. surgical teams in hospitals

3.2 Distribution and Communication -

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Our personal service is the best advertising! The personal delivery of sample bottles. This has established itself as an excellent advertising opportunity to convince new customers of the quality and to establish a personal contact. A highly personalized and maintained website and social media presence. Since 2011, we have always managed to generate new customers through media presence. Quality and an individual service convince Stullenbauer stands for the high quality of ingredients, which come from regional, seasonal, but especially from organic farming. Many customers will recommend us Many new customers will come to Stullenbauer through the recommendation of existing customers or were guests at one of our customers' events.  idea: Example of referral marketing: Stullenbauer repeatedly sponsors strudels for X in Hamburg at the request of PR agency X. We are present in person and get into conversation with the guests. X is present as a guest. He privately recommends the strudels to an acquaintance who works for X, who orders them for a private party. Through the contact with X, the strudels are recommended to X, whose event we cater for We will continue to offer and push the delivery of sample bags, as this has established itself as an excellent, low-cost advertising opportunity to convince new customers of the quality and to establish personal contact. Furthermore, we push the recommendation marketing through the personal contact to our existing customers by responding to individual requests.

3.3 Market and Competition: - We will continue to offer and push the delivery of sample bags, as this has established itself as an excellent, low-cost advertising opportunity to convince new customers of the quality and to establish personal contact. Furthermore we push the recommendation marketing by the personal contact to our existing customers. Currently Stullenbauer supplies variant-rich, freshly filled breads

in organic quality. The service ranges from supplying meetings with fresh sandwiches to complete catering of special events (including all hardware such as glasses, tables, blankets, etc.). In addition, Stullenbauer also offers its organic quality sandwiches directly to the customer with its sales vehicle. Stullenbauer stands for a high quality of ingredients, which come from regional, seasonal, but especially from organic cultivation. He is personally available for his customers and responds individually to their needs and wishes. Therefore, he also offers an extensive variety of products in case of dietary intolerance - e.g. lactose or wheat intolerance - or for vegans. The position of Stullenbauer on the market: For example, although there are four companies offering out-of-home catering in organic quality, there is no overlap with the providers of sandwiches. In the case of sandwiches, there are many competitors, including bakery chains that carry sandwiches in their offer, but also smaller companies that have included sandwiches in the product range in catering. Nevertheless, the organic quality of Stullenbauer's offer clearly distinguishes it from its competitors. The segment of food with organic quality has grown steadily in recent years and still offers considerable potential for development, especially in the niches. These are the competitors: I can list the entire Frankfurt catering and delivery service industry, as well as all bakers who offer sandwiches. Out-of-home catering in organic quality: Supplier of sandwiches in the catering and / or cafe business: 4. Company: 4.1 Production: This is how the offer of Stullenbauer is created: 1. Receiving the customer's order: The whole production process is dynamic and depends on the customer's requests. The customer’s order mainly by e-mail. Initial contact by phone would be too consultative, therefore it is used for follow-up questions to the customer, if necessary, only later. 2. planning the production of the dishes according to the customer's wishes: After if necessary, by telephone or by Mail again the desires of the customers were clarified, the respective need can be determined suitably. Requests, e.g., for October, which are already made in July, can be entered in the order plan in Excel well in advance. The order plans are located in a dropbox to which every employee has access. 3. Ordering partners:

One to two weeks before the order is fulfilled, ingredient needs are readjusted. The butcher and organic bakery are assigned to purchase the ingredients. 4. Buying the ingredients: The butcher, the organic bakery, and the wholesaler are visited. 5. making the sandwiches, salads and soups: The staff schedule is also created in Excel one to two weeks before the order is fulfilled and is ready in the Dropbox. Employees access it and so everyone can see what needs to be done the next day. If you do the day's job ahead of time, you can prepare for the next one and shop for it. 6. delivery of food. 7. invoicing: Only after the food is made and delivered are the invoices created. Twice a week they are sent to the customers without paper. 4.2 Location: - Our main location is at Bleichstraße 32 in Frankfurt. - What does our location look like? : The kitchen currently has a size of 25 sqm, which can be expanded to 90 sqm in the future by renting additional rooms. 4.3 Legal form and regulations: I would like to run Stullenbauer as a sole proprietor. For the operation we observe the regulations on hygiene as well as consumer protection. 4.4 Risks: - The biggest risk is probably that my offer is "in vogue" and possibly other providers offer customers a similar offer, which can work much cheaper than me. Therefore, I will strive from the beginning to build a solid customer base, which I convince through quality, reliability and personal contact with me. 5. Team and Partner - I miss these good, varied sandwiches in organic quality, as in the past. - Even the organic industry, in which I have been working professionally since 2005, only ever produces the same-tasting sandwiches, bagels and ciabatta. - I like to experiment with new food combinations and recipes, and if you look for me after stressful days, I'm usually at the stove to relax. - All of this has given me the idea to start my own business "building", "crafting" and delivering my own sandwiches. - I look forward to infecting you with my passion for tasty, 100% organic food. 5.2 Values: - The appreciation of the work and the product is very important to me, as well as the freedom to determine and participate myself. At the same time, sustainability is

strived for through the use of regional and seasonal ingredients. As few resources as possible should be used, e.g. by sending electronic, paperless invoices. The use of each ingredient must be questioned and updated regularly (approximately once a year). For example, is the use of a certain type of salmon still justifiable? In doing so, we do not want to be pulled too much into a certain track, but rather take a step back and offer more quality. 5.3 Key Partners: -

Suppliers who produce sustainably and in harmony with nature.

6. Finance 6.1 Sources of revenue/Profit

Direct costs:

Staff expenses:

Private Expenses:

Capital requirements and financing: Name PC Drucker Telefonanlage Büroschrank Schreibtisch Verkaufsfahrzeug Kühlschrank Küchenwerkzeug Catering-Utensilien Summe Investitionen Summe Sacheinlagen

Wert 570 € 170 € 80 € 80 € 80 € 9.000 € 410 € 410 € 410 € 11.210 € 0€

von Jan. 2014 bis Dez. 2016

Tabelle zeigt Nettowerte (ohne Umsatzsteuer) Name Investitionen Sacheinlagen Gründungskosten Betriebsmittelbedarf Liquiditätsreserve Gesamtkapitalbedarf

Wert 11.210 € 0€ 0€ 3.319 € 20.000 € 34.529 €

Rentabilität:

Rentabilität von Jan. 2014 bis Dez. 2016

Tabelle zeigt Nettowerte (ohne Umsatzsteuer) Name Umsatzerlöse Direkte Kosten Rohgewinn Gründungskosten Personalaufwand Betriebsaufwand Abschreibungen Betriebsergebnis Zinsen Ergebnis (vor Steuern) Ertragsteuern Überschuss / Defizit

2014 127.560 € 46.306 € 81.254 € 0€ 23.302 € 15.000 € 3.517 € 39.435 € 1.135 € 38.300 € 0€ 38.300 €

2015 165.342 € 58.826 € 106.516 €

2 190.783 € 66.370 € 124.413

30.322 € 17.660 € 2.047 € 56.487 € 885 € 55.602 € 0€ 55.602 €

30.322 € 21.040 € 2.047 € 71.004 635 € 70.369 0€ 70.369

Liquidität zu Geschäftsbeginn Tabelle zeigt Bruttowerte (inkl. Umsatzsteuer) Grü Geldeinlagen Kredite Investitionen Gründungskosten Rückerstattung MwSt Investitionen Rückerstattung MwSt Gründungskosten Kontostand zu Beginn der Geschäftstätigkeit

0€ 25.000 € 13.340 € 0€ 2.130 € 0€ 13.790 €

Liquidität von Jan. 2014 bis Dez. 2016

Tabelle zeigt Bruttowerte (inkl. Umsatzsteuer)

Kontostand am Anfang Umsatzerlöse Direkte Kosten Personalausgaben Betriebsausgaben Zinsen Tilgung

2014 13.790 € 142.239 € 55.104 € 23.302 € 17.652 € 1.135 € 5.000 €

2015 23.737 € 185.102 € 70.003 € 30.322 € 20.803 € 885 € 5.000 €

47.3 214.2 78.98 30.32 24.82 635 € 5.000

MwSt-Zahlung an/von Finanzamt Ertragsteuern Privatentnahmen Überschuss / Defizit Überschuss / Defizit (Gesamt) Kontostand am Ende

2.978 € 0€ 27.120 € 9.947 € 9.947 € 23.737 €

5.404 € 0€ 29.120 € 23.566 € 33.513 € 47.303 €

Die Position "Privatentnahmen" wird durch die Differenz aus privaten Ausgaben und privatem Einkommen ermittelt. Sollte das private Einkommen die privaten Ausgaben übersteigen, werden die Privatentnahmen automatisch auf null gesetzt.

7.039 0€ 29.52 37.9 71.48 85.2...