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Assessment Item 2: Business Plan TemplateTask Descriptions Contributors(“group” or list names)Marks1 Executive Summary Dom + Bryan + Angus 12 Business Summary Dom 23 The Market Bryan 34 Description of Product or Service Dom + Bryan + Angus 55 Development and Design Angus 66 Operational Plan Bryan + ...

Description

Assessment Item 2: Business Plan Template

Task

Descriptions

Contributors

Marks

(“group” or list names) 1

Executive Summary

Dom + Bryan + Angus

1

2

Business Summary

Dom

2

3

The Market

Bryan

3

4

Description of Product or Service

Dom + Bryan + Angus

5

5

Development and Design

Angus

6

6

Operational Plan

Bryan + Angus

7

7

Management

Bryan + Angus

3

8

Marketing Plan

Angus + Dom

5

9

Financial Plan

Dom + Angus

4

10

Implementation Plan

Bryan + Angus + Dom

4

Total

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1

DJI - Aerial Imaging Assistance (AIA) North Sydney

Team: 99139800 – Angus Chan 12919799 – Xianhe Liu 12835056 – Qingxin Liu

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Table of Contents Table of Figures......................................................................................................................................6 Table of Tables.......................................................................................................................................6 1. Executive Summary...........................................................................................................................7 The Market........................................................................................................................................7 Description of product or services.....................................................................................................7 Development and Design...................................................................................................................7 Operational Plan................................................................................................................................7 Management.....................................................................................................................................8 Marketing Plan...................................................................................................................................8 Financial Plan.....................................................................................................................................8 Implementation Plan.........................................................................................................................8 2. Business Summary.............................................................................................................................9 History and current status (new business unit for existing company)................................................9 Mission Statement.............................................................................................................................9 Business Description..........................................................................................................................9 Critical Success Factors......................................................................................................................9 3. The market.......................................................................................................................................10 Market Analysis...............................................................................................................................10 Market Size and Trend.................................................................................................................10 Market level.................................................................................................................................10 Market share................................................................................................................................11 Market Profitability......................................................................................................................12 Market Volatility..........................................................................................................................12 Competitive Analysis........................................................................................................................12 Competitive environment............................................................................................................13 The threat of new entrant’s.........................................................................................................14 Competitive advantages of competitor........................................................................................14 Environmental Analysis....................................................................................................................14 Political Factors............................................................................................................................14 Economic Factors.........................................................................................................................14 Social Factors...............................................................................................................................15 Technological Factors...................................................................................................................16 Legal Factors................................................................................................................................16 Environmental Factors.................................................................................................................16

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4. Description of Product or Service....................................................................................................17 Product or Service...........................................................................................................................17 Key Features....................................................................................................................................17 Voice of the Customer.....................................................................................................................17 Value Proposition.............................................................................................................................20 5. Development and Design.................................................................................................................21 Minimum Viable Product.................................................................................................................21 Detailed Design of product or service..............................................................................................21 Further Development......................................................................................................................23 6. Operational Plan..............................................................................................................................25 Value Creation.................................................................................................................................25 Value Add.....................................................................................................................................25 Customer Interaction...................................................................................................................25 Ongoing Operations.........................................................................................................................25 Process Outlined..........................................................................................................................26 Operations Model............................................................................................................................27 Location...........................................................................................................................................28 Personnel.........................................................................................................................................29 Suppliers..........................................................................................................................................31 Outsourcing Policy...........................................................................................................................32 7. Management...................................................................................................................................33 Organisation Structure.....................................................................................................................33 Management Structure...................................................................................................................34 Professional and Advisory Support..................................................................................................34 8. Marketing Plan.................................................................................................................................35 Market Segmentation Strategy........................................................................................................35 Customer Profile..............................................................................................................................35 Social media influencers..............................................................................................................36 Media Producers..........................................................................................................................37 Industry applications...................................................................................................................37 Agriculture inspections................................................................................................................37 Pricing and Positioning Strategy......................................................................................................37 Distribution Channels......................................................................................................................38 Promotion and Advertising Strategy................................................................................................38 9. Financial Plan...................................................................................................................................39 Start-up Costs..................................................................................................................................39

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Sales Forecasts.................................................................................................................................40 Cash Flow.........................................................................................................................................41 Break-even Analysis.........................................................................................................................41 10. Implementation Plan.....................................................................................................................43 Projected Schedule..........................................................................................................................43 Critical Path Analysis........................................................................................................................44 Contingency Plan.............................................................................................................................46 References...........................................................................................................................................48 APPENDIX – A......................................................................................................................................50 Draft of Diagrams.............................................................................................................................50 Appendix B Risk Matrix........................................................................................................................51 Appendix C – Gantt Chart....................................................................................................................52

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Table of Figures Figure 1: Aerial imaging market size forecast......................................................................................10 Figure 2: Product life cycle stages........................................................................................................11 Figure 3: Global Aerial Imaging Market Share.....................................................................................12 Figure 4: Drone market share in the US...............................................................................................13 Figure 5: GDP Increase 2017-2030.......................................................................................................15 Figure 6: Economic Forecasts for Australia..........................................................................................15 Figure 7: Average production time......................................................................................................17 Figure 8: Drone customer utilization profile........................................................................................18 Figure 9: Drone Management Models.................................................................................................19 Figure 10: Customers experience rating..............................................................................................19 Figure 11: General processes in drone’s actions..................................................................................21 Figure 12: General processes in new drone’s actions..........................................................................22 Figure 13: Detailed software processes diagram.................................................................................23 Figure 14: Product development process (greenbook)........................................................................24 Figure 15: Business ongoing process...................................................................................................26 Figure 16: Simple value chain model...................................................................................................27 Figure 17: Value creation model..........................................................................................................28 Figure 18: Office visual representation................................................................................................29 Figure 19: Organisational chart............................................................................................................30 Figure 20: Design process....................................................................................................................32 Figure 21: DJI organisational chart.......................................................................................................33 Figure 22: DJI business unit's organisational chart..............................................................................34 Figure 23: Drone use insight................................................................................................................35 Figure 24: Drone professional usage chart..........................................................................................36 Figure 25: Customer target base..........................................................................................................36 Figure 26: Commercial drone market sales forecast............................................................................40 Figure 27 Data of Profits in 5 years......................................................................................................42 Figure 28 Graph of Cost Vs Income in 5 years......................................................................................42 Figure 29: Critical Path.........................................................................................................................46

Table of Tables Table 1: Drone design specifications....................................................................................................22 Table 2: Staff headcount......................................................................................................................30 Table 3: Staff annual salary..................................................................................................................31 Table 4: Main suppliers........................................................................................................................31 Table 5 Initial cost for the first year.....................................................................................................39 Table 6: Ongoing cost after expanding the team.................................................................................39 Table 7: Sales forecast..........................................................................................................................40 Table 8: Cash Flow of 5-year period.....................................................................................................41 Table 9 Data of Cost and Income.........................................................................................................42 Table 10: Risk Assessment Table..........................................................................................................46

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1. Executive Summary This report details the delivery of our Aerial Imaging Assistance business unit through DJI. We are a new business unit founded under DJI to expand their drone technology through integrating an AI system with DJI’s pre-existing technologies. We intend to launch multiple packages that each meet different customer needs, including consumers, commercial, industrial, and eventually military use.

The Market The company is competing for the aerial imaging market, with AIA providing the design and production of commercial drones. By adding artificial intelligence module in the system to make the product more humanized and replace the human to complete the work. According to experts' projections, the market will reach $4.125.2 billion in revenue by the end of 2025, and the CAGR is expected to reach 14.2% from 2018-2025, with drone occupying 78% of the aviation imaging market. The aerial imaging market is currently in a growth stage. It is a growing market that will grow and mature as technology advances. According to statistics, the North American aerial imaging market will occupy 42% of the total market revenue, mainly from films, urban development and construction survey. Aerial image market profits will be with the development of technology and the use of human resources. Promote the development of the AIA's market share is expected to reach 40%. The competitiveness of the market mainly comes from the threat of new entrants, by using a PESTLE method analysis of the factors affecting the market, combined with the market volatility is low represents this is a potential market.

Description of product or services AIA produces drones that provide an automated experience in the Aerial imaging field. With the introduction ...