Fashion Business Plan Example – Clothes Business Plan DOCX

Title	Fashion Business Plan Example – Clothes Business Plan
Author	Aim Kubatbek
Pages	1
File Size	41.8 KB
File Type	DOCX
Total Downloads	560
Total Views	877

Summary

Description

Fashion Business Plan Example – Clothes Business Plan This is an example business plan for a start-up clothes business selling a collection of self-designed bags and will expand the product portfolio to apparel for female motorcyclists – the goal is to establish itself as a well-known brand for motorcycle clothing for fashion-conscious women by combining functionality (protection) and style. The founder is an experienced motorcyclist herself and understands the particular needs of female fellow motorcyclists. She also has conducted a survey of more than 130 women associated with motorcycle clubs/associations. By currently working in sales and merchandising at Ducati Triumph she could gain insight the motorcycle industry. She has worked as an art director for eight years and has leadership experience, though not very much fashion design experience yet. The product (fashionable motorcycle bags and clothing) is supposed to fill a niche in the motorcycle apparel market, which makes the emphasis on fashion also a part of the company's USP in contrast to the usual sports racing/Americana look that is traditionally produced by competitors. The business plan also provides a brief overview of the market situation, the location (Soho, close to the fashion district) and competition as well as a risk analysis. The business risk will be mitigated by the initially limited product range (i.e. bags). It also gives information regarding potential business partners, the marketing plan, venue organization and financing. Overview of this clothes/fashion business plan Executive Summary Products Operational Procedures Unique Selling Propositions Company Vision and Strategy Market Analysis Competition Target Group Risk Analysis SWOT Analysis Location of Headquarters Business Partners Consulting Marketing Plan Price Strategy Communication Strategy Business Organization...