BUSINESS PLAN FOR LAUNDRY SHOP LOCATED IN PARANAQUE CITY PDF

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Summary

MARKETING PLAN1. Description of the ProjectDEVC Instawash Laundry Services is a concept of Laundry Services available to individuals and families, including dry cleaning and ironing. DEVC Instawash Laundry Services intends to offer affordable "luxury" cleaning to all. Quality is ma...

Description

MARKETING PLAN

1. Description of the Project DEVC Instawash Laundry Services is a concept of Laundry Services available to individuals and families, including dry cleaning and ironing. DEVC Instawash Laundry Services intends to offer affordable "luxury" cleaning to all. Quality is made available to everybody. DEVC Instawash Laundry Services is the best service provider in your area. 2. Comparison of the product with its competitor

The core business is the cleaning of clothes. Our team is taking care of each item with a great respect. Removal of the spots, small repairs, high quality finishing are some of the features that make DEVC Instawash Laundry Services different. 3. Location

Our business is located at the heart of Barangay San Dionisio, Paranaque City. 4. Market Area Resident of Barangay San Dionisio, Paranaque City. 

Household – Most of the household composed of many members that have no time washing their clothes would resort to the service of a laundry shop especially if it is a well-off family.



Employees – Employees in different government agencies and business establishments that are busy with their work sometimes need a service from a laundry shop.



Business Owners – Owners of the business establishments could be potential market of the laundry shop in that there is need for them to wash their linens.

5. Target Customer

The geographic target is Barangay San Dionisio’s 63,506 residents as of 2015 including Household, Employees and Business Owners. Source: https://en.wikipedia.org/wiki/San_Dionisio,_Para%C3%B1aque 6. Total Demand Daily: 75 Customers / minimum of 3 kilos @ Php 25.00

Monthly: 2,250 Customers 7. Market Share We expect 100% of target customers will avail the service we provide.

8. Selling Price Php 25.00 / kilo. Minimum of 3 Kilos per transaction

9. Sales Forecast Daily: 225 kilos x Php 25.00 = Php 5,625.00 Monthly: 6,750 kilos x Php 25.00 = Php 168,750.00 10. How do you introduce the customer to your product or service?

The main objective is to position DEVC Instawash as the premier Laundromat serving the residents of Barangay San Dionisio. The marketing strategy will first seek to build customer awareness regarding the services provided, and then develop the customer base. The message that DEVC Instawash seeks to communicate is that its clean, quiet and innovative facility is oriented toward people. This message will be communicated by various methods. The first method will be advertisements placed in the Social Media such Facebook, Instagram, Twitter, etc. The second method will be a promotional effort based primarily on brochures and leaflets. The third method of communication will be networking. Networking will be used to generate the word-of-mouth referrals.

11. Four MARKETING STRATEGY a. Product Strategy

We are going to provide dry clean services for ladies and gents clothes, curtains, carpets, blankets etc. DEVC Instawash, as name implies, it will provide high quality laundry services to the residents of Barangay San Dionisio.

We will introduce new and fast technology in this sector to

capture the market. DEVC Instawash will provide a club type services in which a loyal member can enjoy the discount and can participate in the different events sponsored or arranged by the company. b. Pricing Strategy

Since we are new in the laundry business and our target segment is also cost

sensitive,

we

will

set

the

initial prices

lower

than

their

competitors. The pricing scheme is based on per kilogram basis. We will offer the quality and convenience of our service at a price lower than other players in the market. Loyal Customers of DEVC Instawash are the most

important part of the business. We will be issuing a Loyalty Card that will give 10% to 15% discounts to our loyal members depending on the service they take from us.

c. Promotion Strategy

Promotion is the activity done in order to increase the sales of an organization’s product or services. This is the technique that we are using for the awareness and fame of the product in the market. The main function of promotion includes to inform, persuade and to remind about the services. By using these techniques, we can create awareness and earn high profit. It is the life blood of any service or product. That’s why we have given special intention on the promotion of our services. We will use different ways to introduce our services in the market.

Advertisement is an

important part of promotion. In this context we shall use following advertisement platforms; 1. Social Media such as Facebook, Instagram, Twitters, etc. 2. Print media includes Newspapers, magazines, pamphlets etc 3. Sign Boards and Tarpaulin

Flyers

Tarpaulin

Leaflets

Signage

d. Distribution Strategy

Our personnel will go to member’s home and collect the washable cloths and brought to our service station and these cloths put into washing process.

The washed and pressed cloths deliver back within agreed

number of days to member’s home with splendid packing in safely manners. The minimum kilos to avail this value-added service is 10 kilos.

12. Cost Allocation Promotion/Packaging:

Packing Materials with Print

Php

11,250.00

Flyers, Tarpaulin, Facebooks Ads

2,000.00

Loyalty Cards

3,000.00

Logistics: Gasoline for the Delivery Vehicle

2,000.00

Manpower: 1 Staff

2,000.00 Total

13. Marketing Cost Formula: MC

=

Total MC Budget Total no. of kilos output

MC

=

Php 20,250.00 6,750 kilos

MC

=

Php 3.00

Php

20,250.00...