BUSM4566 syllabus PDF

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RMIT University Vietnam Bachelor of Hospitality and Tourism Management BUSM 4566 Tourism Planning and Resource Management

Course Orientation

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Blueprint for Planning & Designing Attractions Steps

Semester 1 - 2020

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BUSM 4566 Tourism Planning and Resource Management RMIT University Vietnam is pleased to welcome you as a participant in this 12 credit degree course, part of the Bachelor of Tourism and Hospitality Management programme. We wish you every success in your studies, not only in this particular course, but in the entire degree programme you have committed to completing. The purpose of this Course Orientation Document is to provide you with the information you need to support you in your journey through the course requirements, and to answer the type of question that students will typically ask about their studies. Should you not be able to find the answer to your questions in this document, please do feel free to approach your course instructor for further guidance and advice.

Degree Programme Data This course forms an important part of the Bachelor of Hospitality and Tourism Management degree, and has therefore been designed to assist students in achieving the overall objectives established by the structure of that degree. Those degree learning objectives are set in order to ensure that, at the conclusion of your degree studies, you will be able to: PLO1:

PLO2: PLO3: PLO4: PLO5: PLO6: PLO7: PLO8: PLO9:

Identify and analyse historical events and their effects on the development of the tourism and hospitality industry, as well as recognizing the contributions and accomplishments of key industry pioneers. Critically evaluate issues and practices in tourism and hospitality businesses. Acquire the knowledge of the theory that informs the development of tourism and hospitality. Apply analytical and quantitative skills to formulate business decisions related to the tourism and hospitality industry. Apply leadership knowledge, skills and practices to the management of a diverse and global business environment such as that experienced in the tourism and hospitality industry. Demonstrate the ability to define, identify, and evaluate ethical business practices in the tourism and hospitality industry. Demonstrate the knowledge and skills underpinning the management of people within the global context of the tourism and hospitality industry. Communicate clearly and persuasively to negotiate, consult, and engage with clients, employees and their stakeholders. Formulate innovative options and recommendations for sustainable business practices within the tourism and hospitality industry.

Course Data Course ID: Course Name: Credit Points: Pre-requisites: Duration:

BUSM 4566 Tourism Planning and Resource Management 12 None 12 weeks

Course Aim and Objectives This course will study and evaluate travel and tourism and its economic and cultural impact on society. The topics covered include an examination of the forces that influence domestic and international tourism; the components of tourism management; and the inter-relationship of meeting planning, travel systems, food and lodging systems, and tourist attractions. In particular, by the end of this course, students will be able to:

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CLO1: Identify and assess the varieties, types, and functions of organisations either partially or wholly dedicated to serving the needs of the tourism industry. CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society. CLO3: Describe the four major components that any tourist area must possess in order to be successful. CLO 4: Analyse the major barriers and drawbacks to tourism development that must be overcome if tourism growth is to occur. CLO5: Appraise the current global forces that are shaping the tourism industry for the future.

Course Professors Specialized in Tourism & Hospitality Management -- PhDs Programme Co-ordinator/Lecturer: Availability: Email: Phone:

Dr. Jackie Lei Tin Ong During class or by appointment [email protected] +84 4 3726 1460 Ext. 6081

Course Delivery The course is designed around a series of weekly three hour meetings with the course instructors, over each of the twelve weeks of course duration, according to the detail shown below: Class Day/Time: Commencing Date: Location:

Check your schedule June 29, 2020 Room_______________

Please note that you may be required to attend additional face-to-face meeting sessions during the 12 week course duration. Any requirement for additional meetings will be communicated to you well in advance of the required attendance. During these face-to-face meeting times, you will be able to interact with both your instructors and your fellow students, working through a programme of previously assigned reading to investigate the topics of interest and participating in a series of classroom activities. At the end of each three hour session, your instructors will outline a series of tasks that you will need to complete before meeting up again in the following week’s session, and completion of those tasks will generally take place through discussion located on the University’s “Canvas” learning platform.

Course Resources A list of the reading material required to support your participation in this course will be supplied by your instructor during the first three hour class meeting. All of the necessary material will be electronically accessible through the RMIT University Vietnam on-line library, additional websites and blogs, and any other relevant sources of further information that may become available during the delivery of the course. There is no requirement to purchase a textbook to support participation on this course, and links to all of the necessary supporting resources are provided free of charge by your instructor. A substantial component of work required in this course will take place as a result of interaction with instructors and classmates through the “Canvas” Learning Management System. This resource contains course and assessment information, as well as course material such as readings, video links, and other learning resources, so it is important to understand how to use this platform from the beginning of your studies.

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Commitment Required You are required to attend all class meeting schedules according to the course timetable that will be supplied by your instructor during the first three hour class meeting. If you are unable to attend any of the class meetings, you should inform your instructor by email or telephone, explaining the reason for your absence. Please be aware that any regular absence from weekly classroom sessions may be interpreted as an intention to discontinue your studies, and you may therefore be withdrawn from the course without further notice.

Course Assessment In order to successfully complete this course, you will need to achieve a total of at least 50% of the marks made available across three separate pieces of assessed work: Assessment 1 - 30% This requires students to work in small groups to demonstrate competence in course learning objectives CLO1 and CLO2, by completing a written report (20%) into the current status of Vietnam as a tourist destination. In addition, a 10 minutes presentation (10%) are part of assignment 1. The report and presentation slides are due for submission no later than the end of week 5 of the course and contributes 30% of the total marks available for the course. Presentations are performed in week 6.

Assessment 2 (Individual) - 20% requires students to review the reading resources that have been studied during the first six weeks of the course, and to submit an individually prepared reflection on the relevance and validity of a range of journal articles that have been assigned as compulsory reading during that period. The reflection is due for submission no later than the end of week 8 of the course and contributes 20% of the total marks available for the course. Assessment 3 – 50% This requires students to demonstrate competence in course learning objectives CLO3, CLO4, and CLO5, by planning and designing an attraction that can be applied to enhance the sustainability of Vietnam’s tourism industry. The report (20%), practical presentation (20%) and reflection (10%) are due for completion no later than the end of week 12 of the course and contributes 50% of the total marks available for the entire course.

Academic Integrity RMIT University Vietnam expects that all work submitted for assessment during this course will be authored in its entirety by each individual student (or group of students, in the case of the group assignment), and that the material thus submitted will not have been used to gain academic credit in any other course offered by the University. In addition, in instances where the intellectual property of previous authors has been used to support the student’s argument, to add emphasis to a particular comment, or to in any way add value to the student’s work, the source of this material must be accurately acknowledged through the adoption of the Harvard referencing and citation system. The University also requires that all assessable work is submitted to the “Turnitin” software maintained in support of this course. This software compares the student’s submitted work with a comprehensive database of past literature, and produces a report that measures the level of originality in the student’s writing. This enables the instructor to check whether the inclusion of any previously published material has been accompanied by appropriate referencing and citation. In the event that submitted work is either insufficiently original, or demonstrates inadequate attention to referencing and citation technique, the University reserves the right to apply penalties that range from a deduction of marks to the award of a zero mark for the work submitted.

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Further details are available in the University’s formal policy on Academic Integrity, available to students at https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity

Course Design Characteristics This course is designed on the premise that the principal form of delivery will be a weekly three-hour classroom meeting over the 12-week duration of the course. In each of those classroom meetings, instructors will engage with students to identify critical elements of theory, encourage discussion around the relevance of that theory, follow a blueprint for assignment 3, and implement classroom exercises that demonstrate how theory may be applied in practical settings. As such, a lesson plan presentation, for each of the twelve classroom meetings, that includes:      

Identification of the Course Learning Objectives that are being addressed by each of the weekly meetings. A guideline for instructors that briefly outlines the approach taken to addressing those objectives. A set of supporting learning objectives that will underpin student achievement of the course learning objectives. An agenda of topics to be covered in each weekly meeting, with an approximate time allocation for each topic. A list of the key principles of theory to be covered under each topic heading, supported by a suggested approach to communication of those principles. An overview description of classroom activities that will expand on the instructor’s verbal exposition of theory.

Though each lesson plan contains suggested approaches to introducing and developing session content, it is recognised that each instructor will have his/her own preferred presentation style that s/he is most comfortable with. As a result, though a supporting set of PowerPoint slides is made available on a separate file, the emphasis is very much on content as opposed to delivery, and each instructor may therefore interpret and deliver that content in a manner that appears most appropriate.

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Course Summary SESSION 1

2

3

4

5

TOPICS Travelers and Tourists

CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society.

Hosts and Guests

CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society.

Tourism Industry Partners

CLO1: Identify and assess the varieties, types and functions of organisations either partially or wholly dedicated to serving the needs of the tourism industry.

Tourism Transport

CLO3: Describe the four major components that any tourist area must possess in order to be successful.

Hospitality Research

7

CLO1: Identify and assess the varieties, types and functions of organisations either partially or wholly dedicated to serving the needs of the tourism industry. CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society.

Tourism Events and Attractions 6

COURSE LEARNING OBJECTIVES

CLO3: Describe the four major components that any tourist area must possess in order to be successful.

Assignment 1 Presentation

Mid-Point Review

CLO1: Identify and assess the varieties, types and functions of organisations either partially or wholly dedicated to serving the needs of the tourism industry. CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society. CLO3: Describe the four major components that any tourist area must possess in order to be successful.

*8

*9

Tourism Development Planning 1 Tourism Development Planning 2: Internal and External Factors

CLO4: Analyse the major barriers and drawbacks to tourism development that must be overcome if tourism growth is to occur

CLO4: Analyse the major barriers and drawbacks to tourism development that must be overcome if tourism growth is to occur.

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*10

*11

*12

Tourism Development Planning 3: Marketing for Success The Future for Tourism

Attractive Destination Presentation

CLO5: Appraise the current global forces that are shaping the tourism industry for the future. CLO5: Appraise the current global forces that are shaping the tourism industry for the future. CLO1: Identify and assess the varieties, types and functions of organisations either partially or wholly dedicated to serving the needs of the tourism industry. CLO2: Analyse factors which motivate people to travel and describe the social impact that travel experiences make on the individual, the family or group, and society as a whole – especially the host society. CLO3: Describe the four major components that any tourist area must possess in order to be successful. CLO4: Analyse the major barriers and drawbacks to tourism development that must be overcome if tourism growth is to occur. CLO5: Appraise the current global forces that are shaping the tourism industry for the future.

*Weeks 8 to 12 are very much dedicated to assignment 3

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