Title | BVG MATH - all math for the case study BVG |
---|---|
Course | Business |
Institution | The University of Western Ontario |
Pages | 4 |
File Size | 273.3 KB |
File Type | |
Total Downloads | 52 |
Total Views | 149 |
Business 2257 BVG case study and analysis. Group case study for 2020-2021. Includes all necessary implications...
BIG VIKING GAMES PROJECTED INCOME STATEMENT FOR THE YEAR ENDING DECEMBER 31st, 2016 REVENUE ASSUMPTIONS Gaming Revenue Growth of 20% $18,857,143 OIDMTC Refund 40% of game development salary $2,324,000 TOTAL REVENUE $21,181,143 OPERATING EXPENSES Depreciation Rent - London Rent – Toronto Interest & Principal payments Administrative Expenses Benefits Facebook fees Internet Marketing Expenses Professional services Recruiting Salary – Admin and Mgmt Salary – Game Development Server Fees Telephones Viking Culture Equipment for new employee Turnover
Same $ + $7000 Same $ Same $ Same $
$330,665 $200,000 $50,000 $1,000,000
Same % Same $ + 20 emp x 70k salary x 15% 30 % of game revenue Same $ Same % Same % Same $ + 20 emp x 70k salary x 10% Same $ + 6 x $70,000 Same $ + 14 x $70,000 Same % Same $ Same % 20 x $3600
$18,857 $1,239,000
10% of employees in 2015 (10) + Benefits and salary
TOTAL OPERATING EXPENSES OPERATING INCOME TAX NET INCOME AFTER TAX
$5,657,143 $12,500 $320,571 $339,429 $420,000 $2,450,000 $5,810,000 $188,571 $12,500 $188,857 $72,000 ($1,295,000) $ 18,309,808
22 % OF NIBT
$2,871,335 $631,694 $2,239,641
NEW GAME DEVELOPMENT PROJECTED NET BENFIT AND PAYBACK
INCREMENTAL BENEFIT New game revenue OIDMTC Refund
TOTAL INCREMENTAL BENEFIT INCRIMENTAL COST Marketing Employees Salary Benefits Total Incremental Cost
ASSUMPTIONS ARPDAU $0.12 x 100,000 users x 365 days 40% of 70% of employee salaries (game development salaries)
PAYBACK
$588,000
$4,968,000
Given 30 x 70,000 15% of salary
NET BENEFIT INVESTMENTS Server Infrastructure Concept development Office Cost TOTAL INVESTMENT
$4,380,000
$100,000 $2,100,000 $315,000 $2,515,000 $2,453,000
Given Given Given
$250,000 $500,000 $3,500,000 $4,250,000
INVESTMENT / NET BENEFIT
1.732 YEARS
BREAKEVEN FOR MARKETING CAMPAIGN FIXED COSTS
ASSUMPTION
Marketing budget
Given
$100,000
Facebook Fees
30% of game revenue
$4,714,286
Total fixed costs Unit Contribution (ARPDAU) BREAKEVEN
$4,814,286 100,000 + 20% increase in users x 0.06 x 365 days Fixed Costs / Unit Contribution
$2,628,000 1.832 Years
VALUATION NET BOOK VALUE ITEMS
ASSUMPTIONS
Assets
Balance sheet (2015)
$6,445713
Liabilities
Balance sheet (2015)
$5,051,023
NET BOOK VALUE
ASSETS – LIABILITIES
$1,394,690
CAPITALIZATION OF EARNINGS ITEM
ASSUMPTIONS
GROWTH FACTOR
Industry analysis / Previous income statements / projected income statements CAN and WANT analysis
RISK FACTOR OVERALL PE MULTIPLE
VALUE
15
10 11
Net Income After Tax * PE Multiple
$24,636,051
ECONOMIC APPRAISAL ITEM
BOOK VALUE
FACTOR VALUE
MARKET VALUE
CURRENT ASSETS Cash & short-term investments Accounts receivable
$2,654,280
100%
$2,654,280
$1,932,000
80%
$1,545,000
Prepaid Expenses
$52,343
0%
-
Office furniture, software & equipment, NET TOTAL ASSETS
$207,090
70%
$144,963
$4,344,243 Less: Liabilities
EA VALUE
$(1,051,023) $3,293,220...