Café 3 Blog - Assesment PDF

Preview

Summary

Assesment...

Description

Café 3 Blog The appeal of certain cafés are generally attained from their unique marketing approaches. On the 16th of June, I visited Café 3 during peak hours to understand how they incorporate and utilise different aspects of marketing in correlation to the ‘7 ps of marketing’. Product, price, promotion, place, people, process and physical evidence all play a pivotal role in laying the foundation for a successful marketing campaign. Let’s begin with product. Product Café 3 was able to create a strong resonance with me due to the unique factors of the products being offered, especially within the fresh food and gourmet markets (Ottos Market, 2021). Café 3 is able to provide a favorable contrast between locally acquired fresh produce and meats while also importing certain European specialties such as lucky charm cereals. Having said that, I still believe the most appealing part of the products being offered at Café 3 is the opportunity to support local farmers. This aspect is extremely difficult to replicate in larger markets such as Woolworths and Coles making Café 3 a suitable alternate for customers wishing to be more socially sustainable. As for the food I ordered, which was a pretzel sub and an iced coffee was both delicious and fresh. The aspects discussed above was once again incorporated into the pretzel sub which was mostly constructed using locally sourced ingredients. Price The pricing choices of Café 3 must be carefully made so that the target audience can perceive the products as good value (Assemblo, 2021). In this respect, I believe Café 3 is able to effectively price their products to attract customers that desire unique imported products and value supporting local farmers. An order of a pretzel sub and iced coffee cost me $9.50 and $7.50 respectively. Although the cost of the sub was high, when factoring the quality of the pretzel sub and the sourcing of its ingredient, I found it to be excellent value. The coffee however was more on the expensive side than other cafés and I found it quite difficult to justify the high price tag based on the quality of the product itself. I wasn’t able to find any information regarding the sourcing of the coffee beans to justify the high price tag. Having said that, these characteristics are mostly derived from self-preferences and can differ individually. Place As someone that have not previously been to Café 3, I thought it would be appropriate to visit with a friend who shops there often. Placement of the store and products once again plays a significant role in determining customer satisfaction and targeting the right audience. Items were stored in clean showcases while produce was also maintained with a high level of care. Having a friend along certainly helped me find the entrance easier, but, if I was to arrive by myself this would have been difficult since the marketplace is tucked between other buildings. Café 3 did not have any large signs or billboards that can help new customer find their unique offerings easier.

Promotions Promotion is another vital tool that businesses can utilise to inform and attract new customers (Assemblo, 2021). From my perspective as a new customer, Café 3 significantly lags behind within this criterion and I found it to be critical incident during my visit. As someone who pays close attention to promotional material on social media, Café 3’s lack of online presence hinders it ability to connect with its target audience. Similarly, as discussed earlier Café 3 is also visibly difficult to find as it’s obscured by other buildings. By increasing its marketing efforts specifically in areas of social media and physical billboards, Café 3’s presence will be more recognisable. Café 3 also has several stalls with blank areas that can be used promote certain products offered within its marketplace or even partner with certain brands. These ventures can provide additional visibility to its brands and partnerships can provide additional revenue. People On to more of a positive note, Café 3’s customer service and staff interaction was definitely one of the most enjoyable aspects of visiting Café 3. Although all the 7 principle of marketing plays a key role, I believe people holds the most significance. Whether it be through ordering your food or asking for assistance, the staff plays a primary role in dictating your experience. I found the staff at Café 3 to be positive in nature and dealt with their customers with a smile making interactions joyful. Staff was well-trained and knew the processes and steps required to provide timely service to customers. Process Process also plays a key role in dictating customer experience. As with most people, I prefer process that are widely used and enables you to receive your order in the timeliest manner. Considering this requirement, Café 3 once again excels in this area. Although, the process of placing an order is not something new and innovative such as using an app, its uses traditional methods like lining up to order and pay. As someone who was visiting for the first time, these methods were easily to understand and follow as its similarly used in other businesses. Once I paid for my order and given a name, I simply had to wait until my order was called out. A well-established process such as this made my experience as a first time customer extremely seamless. Physical Evidence The final principal correlates to the atmosphere and ‘vibe’ of Café 3. The place was certainly busy during the time I visited and was astonished by the fact that everyone had a place to sit. The busy atmosphere is also something I came to like as I found the volume of the Café to be at the right level without being too loud. The lighting also matched superbly well with the wood themed colours of the Café. If I was to provide one criticism in this segment, it would the arrangement of the benches and table. I found it often that people kept having to shift the position of the chairs as people tried to navigate through the tight spaces.

Overall, I departed Café 3 extremely satisfied and delighted with the service I received. Their implementation of the marketing principles have certainly helped it operate as a successful business within a specific demographic. By implementing some much-needed changes within its promotional capabilities, the unique products and Café 3’s mission of supporting local communities can reach a wider audience which is constantly increasing as the emphasis on suitability is becoming more popular. However, considering Café 3’s overwhelming positive attributes, I can end by saying I will definitely return.

Word Count: 1102

References Shop Online | Otto's Market Townsville. Otto's Market Townsville. (2021). Retrieved 1 July 2021, from https://ottosmarket.com.au/shop-online/ . What are the 7 Ps of marketing?. Assemblo. (2021). Retrieved 1 July 2021, from https://assemblo.com/guides/what-are-the-7-ps-of-marketing/ ....