Canadian Regional Airline Creation PDF

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REGIONAL AIRLINE CREATION ASSIGNMENT

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Canadian Regional Airline Creation Jey Rose Enriquez Seneca College FSO120: Airline Domestic and Transborder Prof. Barbara Maljevac Date Submitted: October 26 2020

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Canada Airline Logo – Canada is a country that is known for its amazing natural beauty. Each Canadian province has beautiful parts, with mountains, lakes, waterfalls, and people. As a result, this led me to create the design of the airline’s logo. I have chosen blue, to represent the spectacular landscapes, crystal-clear lakes, and the cold winter. Along with that, I have chosen red, to represent Canada’s very own maple leaf flag. The beauty of Canada when fall season comes, where leaves turn from green to red, orange, yellow, and brown before they fall from the trees are mesmerizing. Moreover, when I first came to Canada, I was amazed by seeing the beautifully well-built tall buildings that surround me. As I keep exploring the city, that is when I found the Canadian National Tower. The CN Tower is an internationally renowned triumph, that led me to include the very famous tower in the airline’s logo. Above all, the Canadian Airline offers Economy Class, that offers inflight food and beverages such as bottled water, savory snack, and purchasable meals in domestic flight. Also, it offers Premium and Business Class with an onboard refreshable bottle of water, snacks, light Canadian meal, and other extra purchasable meals.

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Canadian Airline Hub; Toronto Pearson International Airport in Toronto, Ontario. I have chosen this airport as the major hub of the Canadian Airline, due to the fact that this airport has a high level of connecting passengers. Pearson Airport is the best location to connect the Canadian Airline to other provincial places in Canada. Along with that, I have chosen nine domestic destinations. And each destination is a popular city in Canada. When it comes to strategic marketing for Canadian airlines, I decided to choose a city with the largest population for the airline to be successful. If there are a lot of travelers in that particular place, this could be a huge impact on the place to be discovered and for the Canadian airline to be the first choice for domestic flights.

Manitoba, Winnipeg

Saskatchewan, Saskatoon

Alberta, Calgary

It is the most populated city in Manitoba. The city

It is the most populous city in Saskatchewan and

It is the most popular city in Alberta and ranked as

host numerous cultural festivals. The city is thriving

Canada’s sunniest province. An opportunity for people

one of the best cities to live in the world. It is

center of arts, dance and music. So, people should

to enjoy one of the lowest costs of living among major

known to have beautiful landscapes, and diverse

travel the place of Manitoba

cities in Canada.

welcoming communities

British Columbia, Vancouver

Quebec, Montreal

Northwest Territories, Yellowknife

It is one of the most ethnically diverse cities in

It is the second largest French speaking city in the

It is the largest community in Northwest Territories, in

Canada. It is surrounded with artistic community

world after Paris. It is known for its historic

Canada. The city is filled with opportunities for

with restaurants, galleries, shops and farmer’s

buildings, quaint backstreets, green spaces and

personal and professional development.

market.

music.

New Brunswick, Moncton

Yukon, Whitehorse

Prince Edward Island, Charlottetown

This city lies at the geographic centre of the Maritime

It is the largest city in Northern Canada. It has grown

It is the capital of Prince Edward Island. Charlottetown

Provinces. The city has earned the nickname “Hub

into a major center for arts and culture in recent

City is full of historic charm, its never-ending festival

City” because of its central inland location in the

years.

and events, artisan shops and world class restaurants.

region.

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In addition, the type of aircraft that I have chosen is the Airbus A321neo. For the reason that, it is capable of carrying more passengers and Cargo. It features a layout with expanded seating capacity, specifically 236 seats that optimized the use of cabin space. So, having that number of seats in an aircraft, also means a financial success. The extra width of the cabin also ensures a wider corridor, making it easier for both passengers and flight attendants to walk up the aisle and enabling passengers to stretch and move about easily. The wider cabin width also means more overhead room, making it easier for passengers to board and disembark. Moreover, this type of aircraft boasts some of the latest technologies powered by a new engine which reduces fuel burn and 50% less noise as compared to previous generation aircraft. This type of aircraft will bring success to Canadian Airline as it is helping to protect the planet. The Airbus A321neo is capable of flying longer range, this allows the traveler to explore the spectacularly beautiful landscapes, lakes, historic sites, and to further understand the culture of each places. Furthermore, the Airbus A321 has been flying for three years and no incidents have been reported, meaning this newly made aircraft is safe. It is truly a magnificent aircraft with the latest technology, it will be the backbone to Canada Airline’s success in domestic destinations. The Canada Airline with A321neo as an aircraft, will offer low fares that will surely catch the attention of the people who are traveling to the wonderful cities across Canada. If there’s a lot of airline competition, having this method of marketing will help the airline to grow and a higher chance to be the first choice to be chosen as an airline for that destinations. Finally, the impossible before will become possible in the future, starting the Canadian Airline to be cheaper and with great service will allow more passengers to come on board. For that reason, this airline will be the choice of everyone.

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In summary, Canada is a country that is known for its amazing natural beauty. Each Canadian province has beautiful parts, with mountains, lakes, waterfalls and people that led me to create the design of the airline’s logo. I have chosen blue and red, to represent the spectacular landscapes, crystal-clear lakes, and the cold winter and Canada’s maple leaf flag. Moreover, when I first came to Canada, I was amazed by seeing the beautifully well-built tall buildings that surround me. As I keep exploring the city, that is when I found the Canadian National Tower, it is an internationally renowned triumph, that led me to include the very famous tower in the airline’s logo. The Canadian Airline offers Economy, Premium and Business Class, that offers inflight food and beverages such as bottled water, savory snack, and purchasable meals in domestic flight. Canadian Airline Hub; Toronto Pearson International Airport in Toronto, Ontario. I have chosen this airport as the major hub of the Canadian Airline, due to the fact that this airport has a high level of connecting passengers. The Pearson Airport is the best location to connect the Canadian Airline to other provincial places in Canada. have chosen nine domestic destinations such as Winnipeg, Saskatoon, Calgary, Vancouver, Montreal, Yellowknife, Moncton, Whitehorse and Charlottetown. In addition, the type of aircraft that I have chosen is the Airbus A321neo. For the reason that, it is capable of carrying more passengers and Cargo, plus it has bigger engines and is capable of flying longer range. It is also powered by a new engine which reduces fuel burn and engine noise. This type of aircraft helps to protect the planet and allow us to discover new destinations.

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References 26 fun, interesting & useful facts about Whitehorse, Yukon. (2015, April 30). Hike Bike Travel. https://hikebiketravel.com/25-fun-interesting-facts-whitehorse-yukon/ 26 fun, interesting & useful facts about Whitehorse, Yukon. (2015, April 30). Hike Bike Travel. https://hikebiketravel.com/25-fun-interesting-facts-whitehorse-yukon/ A321neo. (n.d.). Airbus. https://www.airbus.com/aircraft/passenger-aircraft/a320family/a321neo.html Airbus A321neoLR. (2020, October 14). Air Transat. https://www.airtransat.com/en-CA/travelinformation/our-fleet/airbus-a321neoLR Building better transit. (n.d.). Pearson Airport. https://www.torontopearson.com/en/community/supportingcommunities/building-better-transit Charlottetown region. (2020, June 30). Tourism Prince Edward Island. https://www.tourismpei.com/charlottetown-pei Charlottetown region. (2020, June 30). Tourism Prince Edward Island. https://www.tourismpei.com/charlottetown-pei Esrock, R. (2017, July 31). Winnipeg. National Geographic. https://www.nationalgeographic.com/travel/canada/winnipegmanitoba/ Frankfurt, S. (n.d.). 10 facts about Montreal | GEOS Montreal. https://www.geosmontreal.com/visiting-montreal/10-facts-aboutmontreal.htm Life in Saskatoon. (2020, January 31). Saskatoon.ca. https://www.saskatoon.ca/communityculture-heritage/new-saskatoon/life-saskatoon

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Lizard, V. (n.d.). Winnipeg facts | Media. Welcome to Winnipeg | Tourism Winnipeg. https://www.tourismwinnipeg.com/media/media-kit/winnipeg-facts Nag, O. S. (2019, January 31). The 10 biggest cities in Alberta. WorldAtlas. https://www.google.com/amp/s/www.worldatlas.com/amp/articles/t he-10-biggest-cities-in-alberta.html Opportunity Alberta. (2020, September 24). Government of Alberta | Alberta.ca. https://www.alberta.ca/opportunity-alberta.aspx Prince, H. (2016, April 4). 10 solid reasons why Vancouver is the best city in Canada. Google. https://www.google.com/amp/s/www.narcity.com/amp/10-solidreasons-why-vancouver-is-the-best-city-in-canada Puvaneswary, S. (2019, November 21). With increased capacity and fuel efficiency, new A321neo to form backbone of AirAsia’s operations. TTG Asia | Asia-Pacific's Leading Travel Trade Business Resource Since 1974. https://www.ttgasia.com/2019/11/21/with-increasedcapacity-and-fuel-efficiency-new-a321neo-to-form-backbone-of-airasiasoperations/ Visit Moncton. (n.d.). City of Moncton. https://www.moncton.ca/guides-moncton/visitmoncton Why Ontario. (2020, February 7). InvestinOntario. https://www.investinontario.com/whyontario#how-we-live Why Winnipeg | Biology | The University of Winnipeg. (n.d.). The University of Winnipeg. https://www.uwinnipeg.ca/biology/graduate/why-winnipeg.html Why Yellowknife. (n.d.). City of Yellowknife. https://www.yellowknife.ca/en/doingbusiness/Why-Yellowknife.asp...