Case 2-A (Kodak and the Digital Revolution) assignment PDF

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MGMT 735, Spring 2021 Individual Case 2-A Kodak and the Digital Revolution (A) Tasks. After reading the case carefully, update the case with additional research on what happened to Kodak since. Using the standard format (12 point font, 1.15 line spacing, 1 inch margin all around, space between paragraphs) prepare a ¾ to 1 page executive summary to address the following: 1. Identify the projects or initiatives Kodak started to address the digital revolution. Discuss why each of the project might make sense to Kodak executives to pursue at that point in time. Use theories / concepts we have learned so far to inform your analysis. Do not just rely on your subjective opinions. 2. Given what you find in your update research, explain why the outcome for these projects / initiatives did not deliver the expected results. Grading Criteria. Out of 30 points. Grading will be based on the extent to which submission exhibits rigorous application of theory, level of details in the data cited, good writing quality (correct grammar, well structured composition, succinct and efficient communication), as well as sufficient coverage of the questions asked....