CASE Analysis 11 Tata Motors PDF

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Case analysis on Tata motors...

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Robin Sakar BSAD 365-999 1. Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. India is a potentially enormous market, and Tata Motors is doing well in that market. How can Tata Motors use their core competencies in doing well in India as a way to also do well in exporting?200 Tata has been successful at maintaining the increase in the market share by capitalizing on their core competencies. As a competitive and active company in the automotive industry they are alway staying up to date and evolving with the times to continue to compete with other automotive companies. Through research and development they are able to stay on top of what new things that they need to adopt and be a part of. They have more than 1000 scientists working as employees in the research and development department. They are most known for producing very efficient and low costing vehicles. Another core competency of Tata Motors is their acquisition, expansion, and mergers. They have done their research on merging and conjoining markets not only domestically in India but internationally. To name a few, in 2008 they paid 2.3 billion for Jaguar and Land Rover. They also acquired in years before Daewoo, a korean based car as well as 21% of HIspanso Carrocera. Their move to paying to get into Jaguar and Land Rover companies allowed them to enter into the luxury car market with the extra research and development. This also saves years in time because they didn't have to wait to be trusted in the luxury car market.

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Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover Limitied, a British automotive company which has its headquarters in the United Kingdom. It is also a subsidiary of Indian automotive company Tata Motors. How can Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors in its exporting?

The companies, Jaguar and Land rover, have been subsidiaries of Tata for more than ten years and they have been doing very well since. They have managed to set new standards of engineering and advance in their technological designs. Tata, being present in 125 countries, has a strong network of distribution. This is great because it most likely covers many of the more developed countries where people can afford them. It is this convenient because before conjoint with Jaguar and Land Rover, Tata had already had experience in developing countries and therefore this helped when they combined to form a bigger strategy to sell all of the different vehicles. Another reason why they can be so powerful is because they are selling in markets with huge populations such as in the continent of Africa and Asia. They are able to present luxury options to these countries probably at lower prices. They have definitely used the branding of Jaguar to boost their sales and that is genius. Putting Jaguar at the forefront of their company gives Tata a good look because then they can pose as the company that provides luxury as well as affordability in the automotive industry.

4. Tata Motors is primarily targeting emerging countries for its exporting growth. Is this a viable and logical exporting strategy? Tata Motors is targeting emerging countries, but in doing this they have to have a plan. They must have an export strategy keeping in mind the product that they are trying to offer. They have to consider the target audience within the economically emerging countries and analyze the market competition. They must also consider the constraints that may be faced such as regulatory and legal constraints. Tata Motors has made the decision to target these emerging countries for exporting because they focus on few markets. Focusing on fewer markets minimizes risk of failure. Because failure comes with a cost they avoid making major investments in markets they are not too familiar with by going with the market that they already know. For this reason it is a viable and logical exporting strategy going to emerging countries. Another reason its viable is because Tata will get more time to explore the foreign markets before making significant capital investments in the foreign countries. This way Tata can establish themselves effectively in the few targeted markets. Also with the exporting strategy, Tata can use its limited resources such as time, money and other resources that are required for exporting by researching the opportunities that are available in the foreign market. It could also be a big help to hire local employees in the foreign market to help have better knowledge of how the foreign markets work. That could make their exporting plan work smoothly....