Case Study 1 Hero Builders PDF

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Running head: Case Study 1- Hero Builders 1BUSI600: Case Study 1 – Hero Builders Brian D. Smith Liberty University Dr. Steward Huang February 20, 20211. Which of the four types of studies are presented in this case? Upon reading the Hero Builders case study, I realize there are multiple types of stu...

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Running head: Case Study 1- Hero Builders

BUSI600: Case Study 1 – Hero Builders Brian D. Smith Liberty University Dr. Steward Huang February 20, 2021

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CASE STUDY 1- Hero Builders

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1 .Whi c hoft hef o urt y pe so fs t udi e sa r epr e s e nt e di nt hi sc a s e ? Up o nr e a d i n gt heHe r oBu i l d e r sc a s es t u d y , Ir e a l i z et h e r ea r emu l t i p l et y p e so fs t u d i e sa n d r e s e a r c hme t h o d spr e s e n t e dt h i si nc a s e .Bu s i n e s sr e s e a r c hi sd e fin e da sas y s t e ma t i ci n q u i r yt h a t p r o v i d e si n f o r ma t i o nt og u i d eas p e c i fie dma n a g e r i a l , i nt h i sc a s eCEO,d e c i s i o n( Sc h i n dl e r , 2 0 1 9 , 7 ) .Thi si sad e s c r i p t i v es ur v e yi nt hewa yVi c a l ec o l l e c t e dd a t ai no r d e rt ode t e r mi n e mul t i p l ef a c t o r swh i c hh e l p e dh i mi nh i sde c i s i o n ma ki n gp r oc e s sa n da l l o we dh i mt of o r mu l a t e c o n c l u s i o n s .Th i st y p eo fs t u d yi n d i c a t e dh i sc o mp e t i t i o n( Ha s b r o ) ,ma r k e tt r e n d s( g i r l sh a v e a c t i o n sfig u r e sa swe l l ) , a n dt h epr o du c tp l a c e me n t( l o c a t i n gt h ea i s l et h et o y swo u l dbep l a c e d )o f e n t e r i n gt h i st y p eo fb u s i n e s s .Th i sc a s es t u d ya l s od i s p l a y e de x p l o r a t o r ys t u d yt r a i t sa sl e g a l r a mi fic a t i o n s( h ec a nu s et h ep r e s i d e n t ’ sl i ke n e s s )we r ed i s c o v e r e db ys p e a ki n gwi t hal a wy e rt o l e a r na b o u tho wt on o tv i o l a t ea n yg o v e r n me n to rc op yr i g h tr e gu l a t i on s .Hea l s of o u n do u tt h a t t h e r ewa sama r k e tf o rn oto n l yh e r od o l l s ,b u tv i l l a i nd o l l sa swe l l .

2 . Us i ngt hec r i t e r i ai nEx hi bi t2 1 ,e v al ua t et her e s e a r c ht ha tHe r o Bui l de r s . c o m c o nduc t e dpr i o rt ol a unc hi ngi t she r oa ndv i l l a i na c t i o nfig ur ebus i ne s s .

Pu r p o s ec l e a r l yd e fin e d:Vi c a l es e tou tt ofin do u tmo r ea bo u tt h ea c t i on fig ur eb u s i n e s sa n dh o w t os e ei fi tc o u l db e c o meap r o fit a b l ec c omme r c eb u s i n e s s . Re s e a r c hp r o c e s sd e t a i l e d:“ Th es i mp l eb e l i e v e se v e r y t hi n g ,b u tt h ep r u de n tg i v e st h o u g htt oh i s s t e p s ”( Pr o v e r b s1 4 : 1 5 , En g l i s hSt a n d a r dVe r s i o n ) .Heu s e dt h ei n t e r n e tt oc o nd u c tmo s to fh i s r e s e a r c h .Hea l s ou s e dc o n v e r s a t i o na li n t e r a c t i o nwi t hf r i e n d sa n dc us t o me r sa b o u tt h ed o l l sh e a l r e a d yc r e a t e d . Th i sg a v eh i m fle x i b i l i t yt od i s c o v e rmo r ei n f o r ma t i o ni no r d e rt od r a wmo r e i n f o r me dc on c l u s i o nsa b o u tt h ev i a b i l i t yo fh i sb u s i ne s s .

CASE STUDY 1- Hero Builders

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Re s e a r c hd e s i g nt h or o u g hl yp l a n n e d:Vi c a l ec o n d uc t e dr e s e a r c ho nt h ea mo u n tb us i n e s s e st h a t we r ei nt h es a mema r k e t( t h ec ompe t i t i o n )h ewa sc on s i d e r i n ge n t e r i n g .Hea l s of o u n dh o wmu c h a i s l es pa c ea c t i o n figu r e swou l db en e e d e d .Wh i l e ,t h i st y peo fr e s e a r c hwa su n i q u e ,Ibe l i e v ei t wa su s e f u lt oVi c a l e , a sh ema k e smo s to fh i sp r o fits e l l i n gc u s t o md ol l so n l i nea n dIb e l i e v eh e u n d e r s t oo db yb u i l di n gc u s t o md ol l s ,i n s t o r es e l l swo u l dn o tb ea sh i g ha so n l i n es a l e s .Al lt hi s r e s e a r c ha l l o we dh i mt oe v a l u a t et hema r k e tpo t e n t i a lf o rhi sp r o p o s e dpr od u c t s . Hi ghe t h i c a ls t a n d a r d sa p p l i e d :Ps a l m1 1 2 : 5( En g l i s hSt a n d a r dVe r s i o n )s t a t e s ,“ I ti swe l lwi t ht h e ma nwh od e a l sg e n e r ou s l ya n dl e n d s ,wh oc o n d u c t sh i sa ffa i r swi t hj u s t i c e ” .Pr i ort ol a u n c h i n g h i se c o mme r c eb u s i n e s s , Vi c a l ee n s u r e dt h a th ewa sn o ti nv i o l a t i o no fa n yl a ws , c o p y r i g ht s ,o r r e g u l a t i o n s . Ad e q u a t ea n a l y s i sf o rd e c i s i o nma k e r ’ sn e e d s :“ Ma n a g e r so fl o c a lc o mp a n i e ss h o u l de x a mi ne t h e i ro wns t r e n gt h sa n dt ho s eo ft h e i rc o mp e t i t o r ”( Ni r a j&Fr o s t ,1 9 9 9 ) .Vi c a l eu s e dt h e i n f o r ma t i o nh el e a r n e df r o mh i se x p l o r a t o r yr e s e a r c ht oma k ed e c i s i o n s .

3 .Wha ti s s ue s ,o t he rt ha nt ho s eVi c a l ec hos et oe v a l ua t e ,wo ul dy o uha v ei nc l ude di n y o urr e s e ar c hpl a nf o rHe r o Bui l de r s . c o m?

I fIwe r et ot h i n ka b o u ts t a r t i n gt h i st yp eo fe c omme r c eb u s i n e s st os e l la n dma r k e tt h i st yp eo f p r o d uc t , Iwo u l di mme d i a t e l yi n c l u d et h ea p p e t i t ef o rf e ma l emo d e r n d a yh e r oe s ,a sId on o t b e l i e v et h a tt h i si sama r k e ts e g me n tt h a ti se x p l o r e da smu c ha sma l emo d e r n d a yh e r o e s . Wome nr e pr e s e n th a l fo ft h ep o p u l a t i o n ,a n d ,i nma n ys oc i e t i e s ,h a l fo ft h el a b o rf o r c e , y e ta r e wo e f u l l yu n d e r r e p r e s e n t e d( Ei l e e n,2 0 1 1 ) . Iwo ul dr e s e a r c ht h ed a t aa b o utat a r g e t e dc u s t o me r s e g me n t ,i np a r t i c u l a rwo me n .Wo me nh a v ed ol l sa n di twa sd e t e r mi n e dt ha tt h eh a v ea c t i o n fig ur ed o l l s ,b u tmo d e r n d a yf e ma l eh e r od o l l s ?I ,p e r s o n a l l y , ha v en o ts e e nt h e ma n dmy

CASE STUDY 1- Hero Builders

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d a u gh t e r sh a v en o ta s k e da b ou tt h e mi npa r td u et on o tkn o wi n gt ha tt h e ye x i s t .Iwou l da l s o i mp l e me n tme t h o d st os t u d yt h ewi l l i n gn e s sa n di n no v a t i o no fmys up p l i e r st oh e l pmyb u s i ne s s g r o w.AsSma l s&Smi t s( 2 0 1 2 )f o u n dt h ef o l l o wi n g : t h es u p pl i e r ' ss i d eo ft h eb u s i n e s sr e l a t i o ns h i pi su n de r e x p l o r e d ,e v e nt h o u g ha l a r g ep a r to fas u c c e s s f ulb u s i n e s si sde r i v e df r o mt h es u p p l i e r si n flu e n c ea s pr e v i ou sr e s e a r c hh a ss h o wnt h a ts u p p l i e r sn e e dt oha v ec e r t a i nt e c h ni c a l c o mp e t e nc i e sa n dc a p a b i l i t i e st h a ta l l o wt h e mt oc o n t r i b u t es u c c e s s f u l l yt ot he i r c u s t o me r s ’n e wpr o du c td e v e l o p me n t( p g .1 5 6 1 6 5 ) .

I ts e e me da si fVi c a l ewa sj u s ti n t e r e s t e di ns t a r t i n gan e wma r k e t ,b u tn o tc o n q ue r i n gt h a t ma r k e t .Th i swa se v i d e n ta sh es t a t e dt h a thewa sn o tp r op e r l yp r e p a r e do n c eh es t a r t e dt og a i n e x po s u r ef o rh i sd o l l s .On c et h ewo r dg o to u tt h a tt h e i rd o l l swe r eb e i n gma de ,t h ed e ma n d i n c r e a s e dt os u c hal e v e l , i nwh i c hVi c a l ec ou l dn oti n i t i a l l yme e t .Ib e l i e v et h er e a s o nf o rt h i si s t h a th ewa sun pr e pa r e d .Iwo u l dh a v es p e ntmor et i mer e s e a r c h i n gmys u p p l yn e t wo r kt ob ea b l e t ome e ta n yl e v e lo fd e ma n d .Fi r msn e e dt ob er e s po n s i v et oc u s t o me r s ’f o r e v e rc h a n g i n gn e e d s a n db e g i ne x p l o r i n gt h ep o t e n t i a lo fs u p p l yc h a i nma n a g e me n t( SCM)t oi mp r o v et h e i rr e v e n ue g r o wt h .Bu s i n e s s e sa r ea t t e mp t i n gt od e v e l o pa g i l es u p pl yc h a i n st og e tt he i rp r o d u c tt ot he ma r k e tf a s t e r( Gu n a s e k a r a n ,Ke e h u n g , & Ch e n g ,2 0 0 8) .Wh i l eVi c a l ei d e n t i fie dt h ec o mp e t i t i o n, Id i dn ots e ewh e r eh ep u tf o r t hav a l i a nte ffo r ti nl e a r ni n gh o wt ob e a tt h ec ompe t i t i o n. Wh i l e Vi c a l ef o u ndo u ti n f o r ma t i ona b o u th i sc o mp e t i t o r s , i nt h i sc a s e ,Ha s b r o ,wh a ti sno td i s c u s s e di n t h ec a s es t ud ywa st h ep r i c eo ft hep r o d u c t so rt h ep r i c i n gp o l i c i e so ft h ec o mp e t i t o r s .Pr i c ei sa v e r yi mp o r t a n ti s s u ea n das i g n i fic a n tf a c t o rwhe nde t e r mi n i n gi ft h ebu s i n e s swi l le v e n t ua l l y b e c omep r o fit a b l e .Ir e v i e we dt hea c t ua lp r i c e sf o rad o l lo nHe r o b u i l d e r s . c o ma n dwa sq u i t e s u r p r i s e da tt h epr i c e sf o rac u s t o md ol l .Wh i l eIwa ss ur pr i s e d , t h a td o e sp r o v et h ef a c tt h a t

CASE STUDY 1- Hero Builders

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Vi c a l ec o n du c t e dt h ep r o p e rr e s e a r c hi no r d e rt ob es u c c e s s f ula ndc a r v eo u th i so wnni c h ei n t h i sma r k e t .

References Eileen, T. (2011, Jan). What can we Learn From Gender Research? Seven Lessons for Business Research Methods. Electronic Journal of Business Reserach Methods, 9(1), 1-9. doi:http://ezproxy.liberty.edu/login?qurl=https%3A%2F%2Fwww.proquest.com %2Fscholarly-journals%2Fwhat-can-we-learn-gender-research-seven-lessons %2Fdocview%2F856440057%2Fse-2%3Faccountid%3D12085 Gunasekaran, A., Kee-hung, L., & Cheng, E. T. (2008). Responsive supply chain: a competitive strategy in a networked economy. Omega, 36(4). Retrieved from http://bi.gale.com.ezproxy.liberty.edu/global/article/GALE%7CA174060571? u=vic_liberty Niraj, D., & Frost, T. (1999). Competing with GIANTS. Harvard Business Review, 77(2), 119. Retrieved Feb 20, 2020, from http://bi.gale.com.ezproxy.liberty.edu/global/article/GALE %7CA54077795/3867489200e999fc03e4ca55dfcb9d43?u=vic_liberty Schindler, P. S. (2019). Business Research Methods (Thirteen ed.). New York: McGrawHill/Irwin. Smals, R. G., & Smits, A. A. (2012). Value for value-The dynamics od supplier value in collaborative new product development. Industrial Marketing Management, 41(1), 156165. doi:https://doi.org/10.1016/j.indmarman.2011.11.022...