CASE Study 10 - questions and answers PDF

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Sport Management 10 November 2020 Case Study #10 1. Title VII of the civil rights act of 1964 is a really important document for a multitude of reason. For starters, this act prohibits employers from discriminating against employees of the basis of race, color and national origin. How this act is involved with Title IC is because it also prohibits employers from discriminating against females. This act is essential because unfortunately, in the early 1900’s the only chance you had a getting a job of substance was to be a straight, white, rich, male. To relate this to sports, you can go back to the beginning of collegiate sports which dates back all the way to the late 1800s, and the first female head coach of any NCAA sanctioned organization was not administered until the early 1970s. A frightening statistic to say the least. 2. I think it goes without saying that the most important stakeholder in regards to the decisionmaking process is through the eyes of the president of the given University. He/she is the captain of the ship and more often than not, they are the one’s who have the final say when making decisions on behalf of the University. But frankly, this answer can tend to be more complex. Below the president, the second most important stakeholder should come through your athletic director. If you are a big enough University, there is a good chance that your athletic director is the CEO of a multi-million dollar business. Next, we have the coaches. The motors who help run your fine oiled machine’s. In regards to the importance of Title IX, do not just ask the female coaches because there is a good chance that they are already well versed on the subject at hand. Get your male coaches involved, let their voice be heard and have this be a collective effort. After that, we go to our outside sources, the boosters. Boosters, who can be defined as cash cows, delivering lucrative presents to your Universities doorstep, deserve to also have a say in the decision-making process. Because remember, as we have talked about so much in this class; Money equates to power which in turn gets you a front seat at the table. Finally, let the student and studentathletes be a stakeholder in your decision-making process. They are as much a part of your University as anyone else and to let their voices not be heard, would be disingenuous to the highest extent. 3. I think outside of the Prong, which shows the equality of men and women’s sports teams based on the ratio of a student body, DU needs to provide data through external resources, proving their claim in Title IX inclusion improvement. One major data point that DU needs to provide is through the resource of recruiting. In accordance with Title IX, both men and women’s sports need to provide the same number of Athletic scholarships, in regards to the size of a given team. However, there is no rule that states that male sports aren’t allowed to spend more money on recruiting, and that’s where I think we see a problem in collegiate sports. For example, in 2019, it was reported by USA Today that Georgia Football spent $3 million on

recruiting alone, the most out of any collegiate program in the country. Now, you can not tell me that Georgia Women’s Soccer, is spending even a fraction of that cost, on their recruiting budget. And Yes, I understand that Georgia Football brings in annual revenue of nearly 200 million dollars for the school, but we have to understand that we are creating an insurmountable gap between the overall competition of play. There is a reason why Georgia football is the most successful and popular sport and frankly activity on campus. But should all of this lucrative spending be allowed? 4. What data would you need in order to argue that the university is providing athletic opportunities that match the interests of women at the university? How would you collect this data? Write three sample survey questions. There is a ton of information out there that you can attain in order to argue that the university is or is not providing athletic opportunities to match the interests of women at the university. You can collect this date through student surveys. (1) Do you feel as if there is an opportunity for women in sports at this institution? (2) Do men have an advantage over women in regards to opportunity to participate in sport at this institution? (3) Is there an equal balance of sports that are offered at your institution between male and female? 5. What additional information would your stakeholders want to know as a part of their decisionmaking process? What would be their primary concerns or questions? Because stakeholders are known for showing serious interest, they are going to want to know everything and anything. It is essentially an investment. Stakeholders are going to want to know every single detail from what exactly Title IX entails to how many sports are offered for each gender and much more. Stakeholders have a right to know anything additional because it is essential to their decision making process. One of their primary concerts would be if Title IX is actually in place for the university’s current situation. If anything detects that there is an imbalance between male and female sports, they are not going to be happy. Every detail matters with the stakeholder.

6. How do institutions define what a “sport” is? At one time, cheerleading was considered a sport in Title IX counts, but it isn’t currently. What would it take for cheerleading or a new sport like E-sports/video gaming to be considered an NCAA sport? Most institutions are a part of the NCAA. By NCAA standards, “a sport shall: be defined as an institutional activity, sponsored at the varsity or club level, involving physical exertion for the purpose of competition against teams or individuals within an intercollegiate competition structure”. The key word in this sentence is competition. What it would take for cheerleading or a new sport like e-sports gaming to be considered an NCAA sport is for the NCAA to finally sit

down and understand that both revolve around competition. Each university is going to have to sponsor it at the varsity or club level as well. Once all parties agree upon it, then it will happen. I guarantee that ten years from now, e-sports will be everywhere.

7. I think one creative way that the University could offset the cost of a new sport is to hire a coach who is extremely new to say respected sport. One thing that the case study mentioned was that one of the reasons why starting a new sport in so expensive for a University is because coaches salaries have become more expensive by the minute. In fact, after a survey conducted in 2017, it was found that a head basketball or football coach, is the highest-paid public employee in 39 out of the 50 US States. By Hiring a novice coach you may not win right away, but you can cut cost significantly, by starting him/her with a baseline salary.

Another creative way that could help offset the cost of a new sport would be to drop all athletic scholarships of that said sport. Now I’m gonna be honest I don’t know if this is completely legal in the eyes of the NCAA but if it is, it would work. The average athletic scholarship for the NCAA is around $18,000 per student-athlete (US News.) So let’s just say, for argument’s sake you start a Women’s Rugby team with 15 players, and usually, you would be able to offer 11 scholarships. That right there is $198,000 dollars saved for your program. Now let’s say there is also a Men’s Rugby team for DU. In accordance with Title IX they would also not be able to give out scholarships which would save the University an additional 198 thousand dollars. This money can then be used on other resources and can, more importantly, help balance out the cost of the new women’s rugby team....