Case Study Analysis Fenty Beauty Leadership and Management Case Study PDF

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a company anylysis on the fenty beauty by rihanna on Leadership and Management Case Study Laura as the director of a nonprofit agency is faced with a challenge that has seen the company's managerial and leadership activity affected drastically. There is a decrease in the labor force as staff turnove...

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Case Study Analysis on Fenty Beauty by Rihanna

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Case Study Analysis on Fenty Beauty by Rihanna Abstract The purpose of this research is to expand the canon of beauty history by including all the individual characteristics of the customer's segments, social-cultural backgrounds, and their perspectives about their personality. This is to ensure that all the races, religions, geographical location, and sexual orientation are not underrated, not represented fully, or misunderstood in the beauty industry. Rihanna’s Fenty Beauty Company has hence incorporated various entrepreneur innovations through creativity, intentional celebrity advertisement, and online publicity to expand the beauty industry. The case study analysis has portrayed how Fenty Beauty has incorporated the use of the 40 shades of foundation to expand inclusivity and individual esteems in the Beauty industry. A qualitative method experiment was used in the case study analysis to show how the brands in the cosmetic line and various shades of colors have impacted the lifestyle and acceptance in the beauty industry. A study conducted in the social media pages through Instagram and Facebook handles of the company on the first 400 comments from their customers on the Fenty Beauty aim and objective to expand the industry and inclusivity. The challenges and recommendations to achieve these goals were also discussed. Therefore, implications and results on the conclusion of the case study analysis on principles held on beauty history provide an accurate dimension on the future of Fenty Beauty Company towards the current perspectives on beauty culture industry and American developments.

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Introduction Fenty Beauty was established in the year 2017, September by the famous hip hop music singer, Rihanna featuring 40 shades of foundation. It is a cosmetic line that is under a $10 million partnership with other key beauty brands in the States aiming to offer various makeup brands to create a more inclusive skin tone for all clients (Fenty Beauty, 2017). The launching of Fenty Beauty was seen by her passion for makeup and beauty at a very tender age, citing her motivation from her loving mother (Fenty Beauty, 2017). The cosmetic line makes her venture more into creativity and attains innovative ideas by self-expressing her inspiration into the beauty industry. The company has seen to fill the gap that gives the notion that beauty history is incomplete (Marwick, 2013). Thus, the objective of this case study is to expand the canon of beauty past by indulging various groups, cultures, customer segments by determining those that have been underrepresented, undervalued, and misunderstood by the industry based on various individuals' characteristics and diversity. The company’s objective is to offers high-quality products at many affordable prices to many customers compared to their competitors. Fenty Beauty ensures that it reaches all nature of people in America based on their gender, race, ethnicity, religion, geographical location, and sexual orientation (Dhaoui, Webster & Peng, 2017). This has been successfully achieved through the company entrepreneur strategies to enhance innovative and initiative methods and venturing in the social media through major campaigns to build publicity hence increasing sales(Tiggemann & Brown, 2016). This is achieved through the many followers from YouTube and Instagram to promote advertising the company’s products through easily displaying various trends and news fashions in the beauty industry (Tiggemann & Brown, 2016). Therefore, the

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company has continuously experienced growth with high annual revenue net worth due to high sales of its beauty products and acceptance by customer’s loyalty. Fenty Beauty Strategy In the past years, study on the research of the history of beauty by early 1900 reviews makeup was mainly just merely through applying of limited shades. The company needs to enhance its product analyses are developed through the provision of various skin tones which are crucial for the brand's marketing strategy (Fenty Beauty, 2017). This is attained through conducting internal organizational analysis and their environmental evaluation. There is a need to use both the PESTLE and SWOT analysis to determine the strategic need, problems and threats, and opportunities that will enhance the curbing competition from other close substitutes. Focusing on the PESTLE analysis, it will be easier to incorporate all key factors that will influence the organization externally. This will include creating a positive influence in the political, economic, sociological, technological, and legal environmental factors in the company’s strategy (Dhaoui, Webster & Peng, 2017). The internal analysis of the business will focus on the factors within the business where a SWOT analysis will help determine the strengths, opportunities, threats, and weaknesses of the business. Thus, it will be easy to accurately determine the best strategy to approach in the urge to expand the principle of beauty history and scholarship by including all groups of customer segments, their cultures, and how the company perspective is directed towards all the customers and competitors. Therefore, the company needs to ensure that they adhere to The Personal Care Safety Act by following the set rule for their product’s safety hence obtaining the customer's brand loyalty by delivering to their relevant tastes, needs, and preferences.

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The company needs to understand the means of maintaining a positive perspective in the beauty industry by providing a relevant strategy that will satisfy the customers. This is by acquiring a profitable position in the cosmetic market through incorporating major trends like online solutions. The utilization of the internet in Fenty Beauty has enhanced immense growth for their products. Installing an online business in the company helps quick and easy buying from the clients (Fenty Beauty, 2017). Thus, following the prevailing regulation globally for the company’s products has helped the company to maintain its positive perspective in the beauty industry through representing, understanding, and valuing its customers. The continued success of the cosmetic line does not only dwell on the internet and the social media presence, Rihanna's entrepreneurial prowess and inspiration on her presence in the company play a crucial role. Evaluating her active participation has helped in the company's development through celebrity advertising strategy (Marwick, 2013). She has also helped in the reengineering of the company to cope with the current technological generation. Therefore, this has been positively received by various groups of customers in a new dimension in the fashion and the cosmetic beauty industries. Background Fenty Beauty holds its objective to satisfy various characteristics of customers ranging from genders, races, ethnicity, geographical location, religion, and sexual orientation in the beauty industry through the provision of their cosmetic products with massive success. The brand having been launched in September 2017 has grown to a high revenue net worth due to its strategy in publicity through social media (Fenty Beauty, 2017). They have managed to achieve over 4 million followers from photo-sharing platforms such as Instagram and also videos on

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YouTube (Tiggemann & Brown, 2016). Fenty Beauty having Rihanna as the sole pioneer of the makeup line was highly appreciated by her music fans from all perspectives of needs and in different social-cultural classes (Happer & Philo, (2013). Choosing Rihanna as the creative director of the company was a smart move that was intentioned towards celebrity advertising (Marwick, 2013). Therefore, digital ways have highly influenced the company’s success in connecting their clients with the relevant tastes and preferences that suits their entities hence reaching to the company’s inventions successfully The company establishing various retailers in the country has ensured that the customer's demand is met by ready market supply. This is ensured through the provision of online services that enhance the clients to easily acquire and order products concerning the current trends. The company has several forms of the product hence discovering the multicultural and social gap that customers may feel undervalued, underrepresented, or not well understood in the industry. Additionally, the exclusive distribution of cosmetic products to the customers has enhanced Fenty Beauty to control consumers’ needs and tastes by acquiring first person’s feedback on their products. Therefore, this creates online access and a unique position to address the canons of beauty history in various individual characteristics hence a competitive advantage to the company in this current digitalized era to meet their high demands and customers interest Proposed Objective The objective of Fenty Beauty was to communicate the need to adore makeup in American society in valuing all diversities. It gives all individuals characteristic, gender, race, age, ethnicity, religion, geographical region, and sexual orientation a chance to experience their preference without biases through the incorporation of innovative ideas on 40 shades of

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foundation and online marketing (Fenty Beauty, 2017). Through qualitative sampling, this is achieved by analyzing the satisfaction of various women who participated in an experiment on facial shading. This has enhanced diversity and inclusivity in all clients by ensuring no one feels to be left out (Superticioso, 2017). Additionally, the launching of Fenty Beauty has brought about a new era in the cosmetic industry by marketing new shades and advertisements to promote the inclusivity of all clients. Thus, with cosmetics brands becoming more diverse and conveniently available to many, the company has promoted a key move towards inclusivity and diversity in the beauty industry by making people look good and feel comfortable. Fenty Beauty content creation has encouraged and promoted marketing strategies by focusing on consumer empowerment. The objective of the company is to unify all the elements in different personalities through street culture, womanhood, art, and black politics. This is achieved through digitalizing the market to reach the millennial generation (Haboush, Warren & Benuto, 2012). Thus, Fenty Beauty uses both white and black photography to communicate the historic feeling and building culture (Evans & McConnell, 2010). In the company doing this builds a special experience through empowering history, black innovations, and gender activists. Evaluation of the Case Study Analysis The methodology the company applied in the case research analysis involved a design to use a qualitative approach by collecting data samples from 400 comments on the company’s social media pages. These included a brief question in Instagram and Facebook on the general perspective of their products and brand the 40 shades of foundation and how it impacted the various colors of individuals (Tiggemann & Brown, 2016). Having taken a short period on the design to limit and excludes biased conclusion Fenty Beauty publicly extracted the comment that

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was referenced in the study analysis to ensure meaningful findings from the social media comments about their products. It was also recommended to ensure privacy, maintain ethical issues and avoid bias by not including the users’ names of the participants in the study. Thus, substantial and relevant information was collected and an easy method to evaluate the study on Fenty Beauty Company product was achieved. In analyzing the information collected in the research, a thematic evaluation was conducted and interpreted through a qualitative methodology. In utilizing strategic steps in the procedure and identification of the crucial concepts a defined conclusion was achieved on the impacts and inclusivity due to the company’s cosmetics products. A written final analysis on the various descriptions and recommendation on the report about the 40 shade of foundation is attained hence determining the goal of the case research on the enhancement of the cannon of beauty history by Fenty Beauty through innovation and key creative entrepreneurial marketing ideas. The data collected and accurately analyzed from the public comment about the company innovations and creative strategies were highly supported focusing on the socio-economic and cultural context. This is achieved in the promotion strategy and advertisement on social media through inclusivity and diversity by Fenty Beauty campaigns in the beauty industry. The company's positive impact has led to more diversity through applying a new dimension in the beauty industry by ensuring beauty is universally acceptable by including different ethnic, racial, age, religion, and sexual orientation origins (Superticioso, 2017). The company’s various tones on skin color received high supports from the comments of their brand in the industry to many Americans and globally. The 40 shades of the foundation have diminished the westernization of the standards that highly dominant in the current beauty industries by including of wider range of cosmetic products. Including the design and method to promote the brand enhances the beauty to

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be accepted by all individuals rather than just models hence allowing a universal association towards beauty. Therefore, the move has satisfied many customer segments through emotional responses from the sampled comments and raised their self-esteem to many multicultural origins in the cosmetic industry. However, the result on the company’s major consumer group during the process of advertising mostly depended on the theme of westernized standards to dominate the cosmetic line. It, therefore, needs to include the various multicultural perspectives to ensure that everyone is understood, valued, and accepted in the beauty industry (Willis, 2011). There is also a limitation in the charges that are incurred in the retail availability and shipping destination. Fenty Beauty also approaching the perspective of gender lacks to include the male role model. The Company demonstrates a challenge in the Western standards of the beauty industry through a campaign that was conducted on an exploration of how they were viewed by the public. Thus, this portrays a lack of inclusivity and diversity. Additionally, Fenty Beauty enhanced their brand and the 40 shades of the foundation through the connection of the world market through social media and the internet (Fenty Beauty, 2017). The vast numbers and dimensions of the comments received demonstrate that their campaign had overcome the various challenges of Western beauty hence adhering to inclusivity and diversity (Superticioso, 2017). The company also overcame other competitor’s barriers by providing a wider range of foundations and products to the beauty industry. Therefore through Fenty Beauty, Rihanna has been highly recognizing through the mission statement of the company that ensures the promotion of the beauty culture by influencing perspectives, beliefs, and attitude towards the cosmetic industry and by incorporating the global audience and ethnicity through social media.

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Recommendations Fenty Beauty's main agenda is to include inclusivity and diversity in their brands and products by increasing their principles in the dimension of the history of beauty in society. It focuses on enhancing understanding and valuing all races, genders, religions, and sexual orientations in the beauty industry. However, the case study analysis goal finds some voids in the beauty industry that the company dwells on to fill in the urge to enhance multicultural and different perspectives from customer segments in the beauty industry. Fenty Beauty portrays diversity and inclusivity through the 40 shades of foundation and increased the innovation and communications strategies through the provision of online support and publicity in social media. The case study analysis also recommends the cosmetic line enhance its advertising campaigns by including all types of individuals and models which were rare or even never seen before in the beauty industry. Thus through the company creating a product that will enhance both diversity and inclusivity is positively accepted in the social-cultural and political perspectives (Superticioso, 2017). There has also been an urge from the public to include the male figure to benefit from the company’s products. This has been firmly attained through Fenty Beauty Company introducing a clothing line that will incorporate men’s wear (Willis, 2011). Moreover, Fenty Beauty has managed to include everyone to feel like a part of the beauty industry through inclusivity and diversity globally. The case study analysis relates the discussion of Fenty Beauty company development towards modernity and how beauty dictates and has evolved to the current generation of millennials. This has been made [possible through a key move to utilize social media in this era and generation of the internet. Fenty Beauty has hence acquired many benefits accrued from diverse customer and product supply into the global market. It has also incorporated the use of

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pictorial and virtual applications in social media to help the individual see how they look in different shades and makeup (Fenty Beauty, 2017). Therefore, the case analysis recommends various utilizations of current strategies in the beauty market by enhancing crucial moves towards the evolution of modernity in the beauty industry. Conclusion The case study analysis is on Fenty Beauty which was launched by Rihanna as a cosmetic line has been received by a multicultural and global audience in the beauty industry. This has been achieved by the company's aim towards filling the void of diversity and inclusivity to ensure everyone is accommodated in the industry without being underrepresented, undervalued, or not fully be understood in the beauty industry. By using various strategies needs, challenges, and opportunities the company has managed to trigger diversity and inclusivity to different individual traits hence filling the void in the beauty industry. Therefore, Fenty Beauty has developed the perspective of the beauty culture and industry in American society and global beauty audiences in areas focusing on race, gender, ethnicity, geographical region, and sexual orientation.

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Dhaoui, C., Webster, C. & Peng Tan, L. (2017). Social media sentiment analysis: lexicon versus machine learning. Journal of Consumer Marketing. Evans, P., & McConnell, A. (2010). Do racial minorities respond in the same way to mainstream beauty standards? Social comparison processes in Asian, Black, and White women. Self and Identity. Fenty Beauty .(2017). Fenty Beauty by Rihanna. Retrieved from https://www.fentybeauty.com Haboush, A., Warren, C. & Benuto, L. (2012). Beauty, Ethnicity, and Age: Does Internalization of Mainstream Media Ideals Influence Attitudes towards Older Adults? Sex Roles. Happer, C. & Philo, G. (2013). The role of the media in the construction of public belief and social change. Journal of Social and Political Psychology. Marwick, A. (2013). Status Update: Celebrity, Publicity, and Branding in the Social Media Age. New Haven & London: Yale University Press. Superticioso, L. (2017). Why Fenty Beauty is Important for Diversity. Retrieved from https://www.hercampus.com/school/ucsb/why-fenty-beauty-important-diversity Tiggemann, M. & Brown, Z. (2016). Attractive celebrity and peer images on Instagram: Effect on women’s mood and body image. Body Ima...