CASE Study babas m company ENT300 PDF

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case study about Baba's company (m) sdn.bhd...

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FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300) CASE STUDY

BABA PRODUCTS (M) SDN BHD

PREPARED BY: NAME & STUDENT ID: STEPHANIE SUNGAU ANAK LUGO & 201941330 FACULTY & PROGRAMME: FACULTY OF ADMINISTRATIVE SCIENCE AND POLICIES STUDIES & DIPLOMA IN PUBLIC ADMINISTRATION SEMESTER 5 PROJECT TITLE: CASE STUDY ON BABA PRODUCTS (M) SDN BHD PREPARED FOR: LECTURER’S NAME: SIR ISKANDAR ARIFFIN SUBMISSION DATE: 7/11/2021

TABLE OF CONTENT

TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY....................................................................................................... 3 2.0 COMPANY DESCRIPTION................................................................................................... 4 2.2 Organizational Structure of Baba Products (M) Sdn Bhd.............................................6 2.3 Product of Baba Products (M) Sdn Bhd.........................................................................8 2.4 BUSINESS, MARKETING AND OPERATIONAL STRATEGY........................................10 2.4.1 Business Strategy of Baba Products (M) Sdn Bhd...............................................10 2.4.2 Marketing Strategy of Baba Products (M) Sdn Bhd..............................................11 2.4.3 Operational strategy of Baba Products (M) Sdn Bhd............................................12 2.5 Financial Achievement of Baba Products (M) Sdn Bhd..............................................13 3.0 ENTREPRENEURIAL CHARACTERISTIC (PECS)............................................................14 4.0 REFERENCES.................................................................................................................... 16 5.0 APPENDIX.......................................................................................................................... 17

1.0 EXECUTIVE SUMMARY

BABA's Products (M) Sdn. Bhd. is a Malaysian company having its headquarters in Kuala Lumpur. The business is in the Grocery and Related Product Merchant Wholesalers sector. On October 24, 1990, the company was formed. In the late 1970s, a guy in his 30s utilized his funds to purchase a van and launch a mobile shop business. His bi-monthly visits to residential areas are packed with cooking needs, from rice to dried spices and herbs, and are highly anticipated by housewives. If there is a request to add something to the things he supplies, he will endeavour to achieve the best and most inexpensive pricing for all of his customers. For the past 39 years, the BABA'S name has been synonymous with top quality spices, completely vegetarian curry powders, flours, and pre-mixes. Meat curry powder, hot and spicy meat curry powder, hot and spicy fish curry powder, turmeric powder, and chilli powder were among the most popular spices purchased. This is also wellliked by housewives and others. Many restaurants using this product to provide great and flavorful meals. Furthermore BABA's business strategy is to employ only high-quality materials. Aside from that, BABA's business strategy cooperated with Air Asia airlines in early 2018 to create cuisine on Air Asia flights, and they collaborated on two dishes. Also this can improve sales of BABA brand items used in food service, and the general public will learn more about this brand. BABA, too, takes pleasure in maintaining excellent standards in all aspects of business. BABA's businesses advertise their products on numerous social media platforms such as Facebook, Instagram, and YouTube under the name "BABA'S & U." These platforms are used to get more consumers to purchase BABA's brand materials. The company also provides a selection of recipes that are simple to prepare using its products. Also they use a lot kind of marketing to make sure all of the product known by the public and to attract people to purchases the product. In addition, Mr. Tony Friguls is the founder and president of BABA products (M) Sdn. Bhd., and he is responsible for the company's overall growth as well as management level actions. He also have a face of good entrepreneurship leadership. Personal Entrepreneurial Competencies are reflected in his characteristics and actions. As an example, he is always grab any opportunities that he can have and he is always try to find any information that useful to make sure his company always in the right position.

2.0 COMPANY DESCRIPTION 2.1 Company Background BABA's Products (M) Sdn. Bhd. is a Malaysian company having its headquarters in Kuala Lumpur. The business is in the Grocery and Related Product Merchant Wholesalers sector. On October 24, 1990, the company was formed. In the late 1970s, a guy in his 30s utilized his funds to purchase a van and launch a mobile shop business in the Klang Valley area. His bimonthly visits to residential areas are packed with vans full of cooking needs, from rice to dried spices and herbs, and are highly anticipated by housewives who value her 555 book membership and the credit conditions that come with it. If there is a request to add something to the things he supplies, he will endeavour to achieve the best and most inexpensive pricing for all of his customers.

Due to customer demand, he was able to create a special curry powder that met the taste buds of his multi-racial customers. He manages to provide the best grade of spices for his clients through observation and experimentation and feedback from each of his frequent customers. The BABA brand is also the product that would propel the entire company to the rank of a major brand.

Because of the high demand from his clients, he was compelled to produce four days a week and sell the remaining three. A particular curry powder, as well as two designed specifically for meat and seafood recipes. BABA'S now offers over 30 goods ranging from Masala Blends, Pure Spice Powder, Pure Flour and Starch Food Blends, to Snacks and Sweet Blends based on frequent consumer input, all designed with the assurance of high quality original brands at the best and most accessible pricing.

BABA'S core value is that BABA'S consistently adheres to strong ideals that never diverge from its humble origins; to always give the greatest items manufactured of the highest quality materials at the best rates. The vision of BABA’S to able be the trusted brand among home divas and professional culinary wizards alike who are looking for that definitive mouth-watering edge to their dishes.

For the past 39 years, the BABA'S name has been synonymous with top quality spices, completely vegetarian curry powders, flours, and pre-mixes. Nowadays, its reputation as Malaysia's flagship spice brand has crossed the cultural and culinary borders that exist within Malaysia's multi-cultural, multi-ethnic population. According to recent studies, practically all daily meals in Malaysia contain at least one BABA product.

2.2 Organizational Structure of Baba Products (M) Sdn Bhd

Tony Friguls Founder And President Of BABA Products

Ilaventhan Vijaya Head of Finance of BABA Products

Kumarasamy Rasiah Human Resources Manager

l Claudian Navin Stanislaus Head Of Communication & Consumer Marketing Baba Products

Sathian Apparoo Branch Control Manager Baba Products

Patricia Irvine Pillai Export Manager/International Business Consultant

Mr. Tony Friguls is the founder and president of BABA products (M) Sdn. Bhd., and he is responsible for the company's overall growth as well as management level actions. On the other side, he is also in charge of developing and communicating BABA goods (M) Sdn. Bhd organization's vision and goal. Meanwhile, Ilaventhan Vijaya holds the position of Head of Finance at BABA Products (M) Sdn Bhd. He has complete control over BABA Products' entire financial status and plays an important role in the company's management and financial destiny. In addition, you will be in charge of full-spectrum accounting and financial management operations such as credit control, payroll, audit and tax, legal and compliance, as well as handling full sets of accounts, monthly account closing, financial and risk analyses, and financial and management reporting. Claudian Navin Stanislaus is the Head of Communication & Consumer Marketing of Baba Products (M) Sdn Bhd. He is technically in charge of establishing and overseeing the successful expansion of Baba Products. He will also manage the brand to guarantee consistent

communication of the organization's mission and values across all media, as well as ensuring the brand's integrity is preserved and promoted at all times. Kumarasamy Rasiah is the Human Resources Manager of Baba Products (M) Sdn Bhd. He the one who will oversee and direct the Human Resources (HR) department's everyday duties, such as hiring and interviewing employees, administering pay, benefits, and leave, and enforcing business policies and procedures. Sathian Apparoo is the one who handle the Branch Control Manager of Baba Products (M) Sdn Bhd. He is in charge of monitoring and managing a bank branch. Also he will be in charge of financial reporting, hiring and training employees, and increasing branch income. Managing and overseeing staff, aiding clients, and delivering exceptional customer service are all part of the job. Patricia Irvine Pillai is the one who hold the position of Export Manager/International Business Consultant of Baba Products (M) Sdn Bhd. She act as go-betweens for overseas buyers and domestic vendors. Export managers identify overseas clients for local product makers, as opposed to export merchants, who buy the items before selling them straight to foreign buyers.

2.3 Product of Baba Products (M) Sdn Bhd

Meat curry powder, hot and spicy meat curry powder, hot and spicy fish curry powder, turmeric powder, and chilli powder were among the most popular spices purchased. This is the most popular of all BABA products, and it has a thick and hot gravy concentration as well as a spiciness that appeals to the tastes of every multi-racial consumers. This is also well-liked by housewives and others. Many restaurants using this product to provide great and flavorful meals.

The items mentioned above are also popular since BABA's sells a variety of spices ideal for various broths available in Malaysia, such as Kurma powder, Rasam powder, Soup mix and others. BABA's also sells flour for staple food, snacks and sweets, such as Puttu flour, Murukku flour and Ghee urundai flour. With its expanding company, BABA will be introducing new items on a regular basis to meet the food demands of all of its consumers.

BABA's products contain mainly pure spices, flour, and dal, are of excellent quality, and do not contain any extra food additives. Customers who are "Vegan or Vegetarian" can use BABA's items without worrying about the content in BABA's food powder products since BABA's has offered a guarantee that the product does not contain inappropriate ingredients. BABA's also provides meal recommendations on each packet of BABA's brand items, which highlight the steps of using this component to help customers in preparing a tasty food that is suited to the consumer's tastes. BABA does all of this so that all consumers or users of this product can enjoy it without hesitation.

2.4 BUSINESS, MARKETING AND OPERATIONAL STRATEGY 2.4.1 Business Strategy of Baba Products (M) Sdn Bhd

BABA's strategy is to employ only high-quality materials. They use only chosen and high-quality ingredients to make BABA brand products, ensuring that the taste of the ingredients reaches the palate of every consumer who buys BABA culinary goods. BABA's product components are also acceptable for allergy sufferers as well as "vegan or vegetarian" customers. This is due to the fact that BABA's does not employ or combine any improper substances. This can lead to increased output as well as increased public sales.

Aside from that, BABA's business strategy cooperated with Air Asia airlines in early 2018 to create cuisine on Air Asia flights, and they collaborated on two dishes: Chicken Satay with Peanut Sauce and Biryani Chicken Masala Butter Ashok. This cooperation is also known as "BABA'S Spice Up Air Asia," and additional menus will be created in the future. Furthermore, this can improve sales of BABA brand items used in food service, and the general public will learn more about this brand.

Following that, the most essential aspect of BABA's business strategy is to not only prepare them for the future, but also to assist them in fulfilling all of their commitments to consumers, retailers, and distributors. BABA, too, takes pleasure in maintaining excellent standards in all aspects of business. One of the methods implemented is that BABA has access to world-class technology, and they are also collaborating with SAP, one of the world's top software firms, in the early phases of BABA's digital transformation. During first phase, they improved their core digital using SAP S/4HANA and transitioned from manual processes to digital business platforms, which will allow them to achieve better efficiency and go to the next level. This can also enhance production more effectively, provide profitable outcomes, and do so at a reasonable cost.

2.4.2 Marketing Strategy of Baba Products (M) Sdn Bhd

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Make digital platform to advertise the company's products. BABA's businesses advertise their products on numerous social media platforms such as Facebook, Instagram, and YouTube under the name "BABA'S & U." These platforms are used to get more consumers to purchase BABA's brand materials. Aside from that, the company promotes itself through television channels, such as TV3 Malaysia, which airs a cooking competition-style programme presented by a famous chef. “Versus 1001 Rasa BABA'S” is the title of this programme. Following that, the brand promotes BABA'S brand ingredients by presenting cooking recipes on YouTube that feature BABA'S ingredients. This can encourage customers to purchase BABA's brand items since they also provide a selection of recipes that are simple to prepare with BABA's brand cooking powder.

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Make use of a good website BABA's business has an excellent website that has all of the information a customer requires before purchasing things from BABA's. This is due to the halal integrity, recipes, and information regarding BABA's brand items on the BABA'S website. Then customers can make an informed decision when purchasing BABA's brand culinary items. To entice a large number of people to purchase this brand, they have included images of each product as well as recipes that use the product's contents.

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Make a sales promotion BABA's business would regularly conduct season-based sales promotions, such as the festive season, by offering special deals to the general public. They will market their items on online shopping platforms such as Shopee and Lazada by providing a roughly 30 percent discount off the original price to attract customers to buy their products.,

BABA'S only offers promotions with special deals during the season or at every festival in Malaysia.

2.4.3 Operational strategy of Baba Products (M) Sdn Bhd

BABA is on the lookout for cloud technology that can monitor and continually enhance operations via managed services. Furthermore, their operational approach seeks adaptable partners and platforms to grow their overall company, such as geographically, as well as allowing users to access applications through internships to purchase BABA-branded items. This is done to fulfil their main goal, which is to improve the operational process and meet business objectives. Moreover, BABA's has created innovative packaging processes that are certified HALAL and clean in order to ensure that BABA's brand product line can extremely high standards international requirements. They will also continually restructure digital transformations to be more lean, fast, and robust. BABA partnered with SAP from the start of the digital transformation journey to guarantee they have access to world-class technology. SAP is one of the world's leading enterprise software corporations, assisting organisations of all sizes and industries in running more efficiently. BABA's involvement with SAP S/4HANA and the transition from paper-based manual operations to digital business platforms. BABA aims to develop skills that will allow them to achieve better production efficiency and push BABA's company growth to a higher level in order to expand into new markets. Furthermore, BABA prioritises its employed staff in order to protect their health and safety, as well as to give flexible job choices for them during the transitional phase. BABA will deploy SAP SuccessFactors and SAP Payroll in the next phase of transformation to boost employee productivity while also continually adapting to workplace operations in the new norms. SAP SuccessFactors is a cloud-based human capital management solution that is well-known for optimising operations, outperforming in the recruiting and retention game, training and re-skilling employees, and capitalising on modern technologies such as artificial intelligence. Furthermore,

BABA's HR staff will be able to provide employees with data-driven insights, cloud payroll, and timesheet monitoring.

2.5 Financial Achievement of Baba Products (M) Sdn Bhd

According to the survey, Baba Products (M) Sdn. Bhd. increased its net sales revenue by 6.93 percent in 2018. During the same time period, its total assets climbed by 6.01 percent. According to the net profit margin calculation Baba Products (M) Sdn. Bhd. Net profit margin fell by 0.19 percent in 2018. Baba Products (M) Sdn. Bhd. expects to earn 98.7 million ringgit in sales in 2021.

According to BABA's website, they have stringent policies in place from the start to offer their products. They offer the greatest items manufactured of high-quality and high-quality materials at reasonable costs. This signifies that the corporation has offered its products to consumers at a reasonable price, and the problem does not directly burden the client, as the 1 kilogramme package is sold for RM18.68. According to frequent BABA's brand consumers, purchasing BABA's brand items is extremely valuable, and the price is reasonable.

3.0 ENTREPRENEURIAL CHARACTERISTIC (PECS) 

Self Confidence Tony is a guy who has a high amount of confidence when it comes to utilising his savings to purchase a van to run a mobile store business, but he is unsure if he would be successful. He would go to residential neighbourhoods twice a month, with determination and hardworking, to market various cooking items to his consumers. As an outcome, he captures the attention of every consumer in the house. When it's time for him to sell, almost all of her clients, who are largely housewives, wait for him to arrive so they can buy cooking supplies from him. One of the reasons many people buy from him is because he employs the "Buku 555" method, which means his customers can be in debt but must meet specific requirements. This can only be done by someone who is confident in the money and goods owed by his clients.

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See and Acts on Opportunities Tony is the type of person who seizes possibilities, such as when his clients ask him to create a unique curry powder that caters to the tastes of all of his customers of all races. As a result, he began selling the special curry powder, which quickly became one of his best-selling goods among his other offerings. Due to the huge demand from clients, he needed to make a large amount of the powder in four days.

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Concerning For High Quality Of Work

Furthermore, Tony is recognised for his concern for high quality work, which means that he will guarantee that all of the product concepts he has made will meet his pleasure, as well as that the items are of high quality and quality. He and his staff are constantly cautious while developing new products, especially when it com...