CASE Study ( Irfan Khairi) PDF

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UNIVERSITI TEKNOLOGI MARA CAWANGAN PULAU PINANG FACULTY OF HOTEL AND TOURISM MANAGEMENT

FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300) CASE STUDY NOOR IRFAN KHAIRI BIN NOOR AZMI IRFAN KHAIRI SDN.BHD

PREPARED BY: NUR FATHIYAH BINTI AMALUDIN 2019273868 PHM1124C2

PREPARED FOR: PUAN BALQIS BINTI MOHD SHARIFF

SEMESTER: MARCH 2021 – AUGUST 2021

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TABLE OF CONTENT

Table of content

Pages

Executive summary

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1) Introduction: 1.1 Entrepreneur Profile

4–6

1.2 Business Profile 2) Personal Entrepreneurial competencies (PECs): 2.1 See and act on opportunity

7 – 10

2.2 Information seeking 2.3 Self – confidence 2.4 Persuasion 3) SWOT analysis 3.1 Internal Factor

11 – 14

3.4 External Factor Appendices

15

References

16

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EXECUTIVE SUMMARY Firstly, the purpose of this case study is to do some research on a successful entrepreneur about their behaviour and competencies and identify and study about the strength, weakness, opportunity, threat that have been through while doing business. Next, by conducting a research on entrepreneur individually, this case study can assist us in broadening our knowledge about entrepreneurship. Furthermore, I have chosen Dr. Noor Irfan Khairi bin Noor Azmi which is the founder of Irfan Khairi Sdn Bhd that also known “internet millionaire” since 2005 as a person to identify his business activity while study about his behaviour and competencies. Irfan Khairi started his business while furthering his study in United as a designer. After 3 years, he gets RM 1,000,000 through his online business. He also published a book about “the secret of internet millionaire is revealed” that open Malaysian community for learning online business. After returned to Malaysia, he begins to be a speaker about internet business to share his knowledge to citizen and build his own company known as Irfan Khairi Sdn.Bhd in 2006. It is the profit from conducting seminars, as well book royalties. Now, he has two main company at Kuala Lumpur and Brunei that have same name which is Irfan Khairi Sdn.Bhd. He also sells various good in internet liked sejadah poket (SUJUD), open education (seminars), kurma Ajwa, Abaya from Dubai, and baggage delivery service at international airport called luggez. Moreover, there something may inspiring us when get to know about his business and his behaviour. Then I make a connection between his business activities and his personality traits. It’s can lead us to know and learn about entrepreneurship more deepen. In a nutshell, this case study assists me in identifying entrepreneur characteristics in order to improve my understanding of entrepreneurship. This entrepreneur can also teach me a lot of positive vibes by serving as a role model in my life.

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INTRODUCTION: PROFILING THE ENTREPRENUER AND BUSINESS. 1.1)

Entrepreneur profile

Figure 1.1 Irfan Khairi.and family. Dr Noor Irfan Khairi bin Noor Azmi or famously known as Irfan Khairi was born on 17 December 1976 in Perak and grow at Selangor. Currently, he is 45 years old and originally work as a speaker, author, and internet business expert. He started doing business since he studied in school where he sold his paintings to his friend. This is because he really loved to doing business and paint. He was second child from 3 siblings. He known about e-commerce when he turned 18 years old from MRIC apps during chatting with his online friend. He felt attractive and started to get known about e-commerce. He studied at University Technology Mara (UiTM) before further his study at Staffordshire University, United Kingdom in Bachelor’s Degree in Design. He married with Shazrina Yusof and given lovely boy and girl as their child. During school, he started to look up about e-commerce and read book about entrepreneur and business. Somehow, he tried to sell good in business but failed and he started investigated about his mistake. Other than that, he also looking up and investigated other entrepreneur to get more information about business. After graduate, Irfan offered to be an employee at a biggest IT company in Birmingham, United Kingdom; Netmedia (UK) Ltd. as Multimedia designer and Internet consultant. Irfan Khairi is acclaimed for designing an internet Learning system called “learning grid” for school all around United Kingdom. At that particular time, almost 5000 school in United Kingdom used the Learning Grid. Due his passion in e-commerce, he started his part-time business in before continue to full time business when it’s started stable. The idea about his business are from his

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own interest in multimedia. He also nominated as Malaysia top achievers 2019 Leadership Excellence in Online Marketing. 1.2)

Business profile.

Figure 1.2.1 Irfan Khairi Sdn.Bhd logo

Irfan khairi Sdn Bhd established as a result of Irfan Khairi’s profits in conducting seminars, as well as book royalties in 2006. First involvement in 2005, he only used sole proprietorship that called “Abadi consulting” that was operated 100 percent by he and his wife only. Irfan Khairi Sdn Bhd is a company registered with Suruhanjaya Syarikat Malaysia. Furthermore, he expands his business to Dubai to make more profit because its strategic location in the center of world. Based on my research, after back from United Kingdom he destiny to meet Azizi Ali which is known as a speaker that teach about personal finance and more to make his company design. On that time, he already wrote a book about “the secret of internet millionaire is revealed”. They get to know each other and he is the one that give an idea for Irfan Khairi to start giving a talk about online business that still new on that year. Firstly, he invited to be guest speaker just to share experience in one of Azizi Ali program and it attract the audience where he started to give one to two hours talk in his program. Irfan Khairi started to gained his confidence and make his own seminar that called “workshop Jutawan Internet” to share his experience and all his knowledge about business. This is how he moved from Internet millionaire that get 1 million in three year to be a speaker that share about internet business that still new to Malaysian community. He wanted to help people to broad thinking about business and be creative to make success in business. There a lot of people really want to sell good in internet but did not really know how to market their product and get customer from internet.

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Irfan Khairi Sdn Bhd located at unit 19-2,19-3,19-3A, Oval Damansara, No. 685, Jalan Damansara, 60000, Kuala Lumpur and Dubai company were located at Marina Plaza, Level 2902, Dubai Marina, Dubai United Arab Emirates. The reason he chooses to expand his business to Dubai is because borderless world in business where we can expand our business around the world. He can still do business everywhere because of the situation of world that moving forward. Even he now popular being a speaker around the world, he did not leaved his internet business because there are more experienced and knowledge that can he get while doing business. This is because we learn from experienced, there nothing we can improved if we never know or experienced it. Now, his internet business is improved from time to time while from the program he already a lot of student from Malaysia and around the world. Now, he started a new workshop for internet business for 6 month that called open education by Irfan Khairi. All the information can get from his social media which is Instagram, twitter, Tiktok, and his company official website openeducation.com.my.

Figure 1.2.2 product and service that Irfan Khairi sell as his internet business

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2. Personal Entrepreneurial Competencies (PECs)

2.1)

Sees and acts on opportunity From my studies, factor that influence Irfan Khairi to be a successful entrepreneur is because of his characteristic that see and act on opportunity where he can take action on the opportunity that given to him. In one of his blogs, he states that he started to be a speaker when Azizi Ali approached him and give him an idea to share his experienced. He followed Azizi Ali to one of his programs and started to try give talk for audiences. He just tries to make an action on the opportunity that given by Azizi Ali and it is success when people like his talk.

Other than that, he also did not too hold on the word “if we want make money, we should have money” but he tries to seek a way make money without having any cash on his hand. He already wrote in one of his blogs that after come back from United Kingdom he wrote a book about “the secret of Internet millionaire is revealed” without using his own modal. He published his book through True Wealth Publishing and his first royalties check that he gets after 6 months is RM36,000. Other than that, during he stayed in United Kingdom, he used his knowledge and his ability to started internet business as a designer where he designs logo, website, cover book and more.

From this, we can see that see and act on opportunity is one of Irfan Khairi key characteristic to make a successful businessman. He proofs that he can take action in every opportunity that show to him even his did not really sure if he can success through that opportunity. As example, he takes action in his ability with started to sell it on the internet and it really hard to make money on the first year but he did not give up and get to be “Internet millionaire” from it. He knows how to seek a way to started business with very low cash and how to make it success with the knowledge was one of incredible characteristic that Irfan Khairi have as entrepreneur.

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2.2)

Information seeking As an entrepreneur, we suppose able to take action on how to seek information to help achieve business objective and clarify business problem. As a student and did not have any information about business, I must to seek information or consult with people who have more experience about business to help me success in business. After all, that is the thing that Irfan Khairi doing before he being “Internet Millionaire” that people talk about. This is because we know knowledge is an important thing to success and without knowledge, we can’t clarify the problem that we have in business. He wrote on his blogs that he investigated about other business and learn from his past mistake to be a successful person.

Even though he is a speaker that share his knowledge about internet business but he still looking up for information where in his blogs said that he loved to read book about entrepreneurship and love to get new information about business. He started to think about business after finish Sijil Pelajaran Malaysia (SPM) after read about internet and business. The spirit in doing internet business comes from the book that he read about successful business and internet information that attract him to doing business using internet. Other than that, he likes to get more knowledge in other businessman in different field. He makes bill gates as an idol because even bill gates are a millionaire but he still humility. He studied about internet and business deeply before take an action to be an entrepreneur.

From this we can conclude that it is important to read, investigated and learn from other successful person in the particular filed to start something news and importantly to love it. This is because, we can’t take an action without knowledge and make it an excuse to failed in some journey of life. As example, nowadays internet is growing rapidly in the community and already be an important source because we can do anything using internet. However, without knowledge internet we didn’t try to figure it out how to use it, we still can’t use in in this era. Irfan also said that the important thing we should success with the thing we loved.

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2.3)

Self confidence Characteristic that can makes Irfan Khairi a successful businessman is he has a strong belief in himself where he trusts that he can make his business success with all his ability. As a student, we may have a very low self – confidence to talk in front of audience even through camera and overthink about everything especially about what people will think about us. As entrepreneur to be very low self- confidence will make its hard to success. We should brave enough to take action and get ready to meet the challenge to be an entrepreneur.

Irfan Khairi did not come from business field however he manages to became an entrepreneur and make people proud of him. As example, at first after he graduate from Staffordshire University, he assigns to be multimedia designer and internet consultant at the biggest IT company in Birmingham, United Kingdom called Netmedia (UK) Ltd. While working in the company, he does part-time business as a designer and sold all his idea through internet. As a beginner in business field it’s must be hard for him to success, but with all his knowledge he believes he can make it. So that, we can see how important be confidence with ourselves and trust we can make it.

After that, the change he makes from being an internet businessman to be a speaker and make workshop about business is not something that all people can do without any confidence in themselves. The hardest thing challenge when be a speaker is confidently talk in front of people. Before that, Irfan make a decision to do business trough business because he shies to approach people and sell his product. But if he not meets this kind of challenge, he cannot be himself now where he offers workshop service to teach people how to do business using internet. From this, we can conclude that confidence is one of characteristic we must have to be an entrepreneur. We should trust ourselves first before we want people to trust us in the business.

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2.4)

Persuasion From my studies, other competencies that Irfan Khairi has to be a successful entrepreneur is he has ability to influence or persuade for mobilizing resources, organizing input and organizing production in selling his product and service. In his blog, he wrote that he started to be a speaker after give a talk less than 20 minutes in front of audience. Now, he can offer people to join his own workshop with his popular trademark in his TikTok that make him popular which is “boleh tak macam tu”. He makes his content look attractive and influence people to search more about him. With this, he can make his service popular and more people will join his workshop after watch his content in social media.

However, he also offers service which is sponsor partner & product ambassador to other business to strengthen their business brand. This service is state in his official website and there some business that already using this business. For example, Irfan Khairi is an ambassador for the product Litness bird’s nest drink product. This product has been given new lease after using Irfan Khairi Sdn Bhd service and their product name has growth day by day throughout Malaysia. From this feedback, we can ensure that Irfan can persuade people to using his service even more for those who has less knowledge about business but already has their own brand.

From this, we can see that persuasion is the competencies that must have by the entrepreneur. This is because if we cannot persuade people to buy or use our service, there no one will interest too. Some people may be hard to persuade but there are also some that really easy to persuade especially who did not fix stance. We must clever and investigated in approach people and persuade people in very smooth way.

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3. SWOT analysis Positive

Negative

Strengths

Weakness

•

Expert in internet business

•

Has knowledge and

•

Hard to divide time when work at difference country

Internal

experience in internet and

•

Can get sick and can’t work

Factor

business

•

Does not have specific business

•

Get trust from community

•

Strong ability and clever to

to focus •

search for opportunity

journey

Opportunity •

Popular

Threats because

achievement External Factor

in

of

his

•

A lot of competitors

internet

•

Can’t across the country because

business •

Easy to get attack in the long

of pandemic

Easy to work because has a

•

company and worker

Time difference between two country

•

Can do workshop online

•

People already know about

•

Negative comment from the hater or competitors.

internet and its advantage

3.1 Strength Irfan Khairi Sdn Bhd service and product are being trust by the community because of the ability that Irfan Khairi has before he started built the company. This is because he already called expert when it’s come to the internet business when he gets award young innovation award 2006 and honorary certificate business administration from oxford association and management United Kingdom. Other than that, Irfan Khairi not only have knowledge about internet and business but also have experience that make him not an outsider in this field. Some service may hard to promote because of their lack ability and they can’t show themselves to people but Irfan ability strong enough to make him stand out in this field. He frequently invited to be speaker and consultant by well-known local and foreign company such as Maybank Singapore, Media Prima, Berita harian, fmBrunei, and more. Moreover, there are a lot of feedback for his service that can make people success in their business.

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Figure 3.1 feedback from his long-term private workshop called “masterclass” collaboration with Federation University.

3.2 Weakness It is undeniable that Irfan have a hard time to divide when he started expand his business to other country even more, he has another company in Brunei. This is because he schedules will pack when commute from different country all the times. After that, when it’s to much seminar that called him to be a speaker and company that want his consult about internet business, he may get tired or sick that can change the schedules. People will though he not serious in doing this service even sick is not something that what he wants to happen. Everyone has different energy and may get tired after work all day especially if did not have specific work place. Other than that, Irfan not only a speaker but still internet entrepreneur when he still sells goods and service from his company. From this, we can see that he did not have specific product or service in the particular time. This kind of thing can make people hard to identity his company as what kind of company because he does various business and service. As his business in internet, people cannot see and differentiate his product with other. Moreover, counterfeit product may happen for his product it will be hard to focus what product that being counterfeit and handle it. Other than that, Irfan Khairi is the speaker for his service called “open education”. After a long journey between Kuala Lumpur and Dubai, he may have jackleg and easy to get tired because of age and his health nowadays. He may not enough time to rest and enjoy himself because he the only one who be a speaker and there not other his worker that...