Case Study - Predictive marketing analytic PDF

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case study - predictive marketing analytic...

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WEEK3 TUTORIAL CASE STUDY Why your business should use predictive analytics in marketing Opinion 1. Marketers and business owners can use historic analytics and data to inform future decisions on where they should spend their money to get the best return on their investment. 2. When doing this, you need to consider all of the variables including season, competitors and economic environment. What is predictive analytics in marketing? 1. Predictive analytics in marketing is the use of data, AI and other tools to predict the outcome of a marketing campaign or marketing efforts over a given time period. 2. it can be used in the strategy stage of ideation and then integrated throughout campaigns to firstly predict, , and then monitor the success of a campaign while also providing meaningful insights ( as to what changes you should make throughout so that you get the best result.) How does predictive analytics help marketers and business owners? 1. The problem is you need to know and find out what investment will give you the highest return and grow your business. 2. Predictive Analytics allows you to foresee potential pitfalls, obstacles and back your creative intuition with hard data to help solidify success in marketing....