Change Management Plan Template PDF

Title Change Management Plan Template
Author Kanchan Chhetri
Course General Microbiology
Institution University of Washington
Pages 5
File Size 135.7 KB
File Type PDF
Total Downloads 118
Total Views 192

Summary

change management...


Description

BSBINN601 Lead and manage organisational change management plan template

Change

Change Management Plan Template Note: delete the prompts under each heading before submitting your plan. Introduction Samson Media is a popular publishing house, however in the age of digitization it is facing threat from the fashion magazines of rivals and due to the tendency of consumers to shift to the digital medium. Therefore, new CEO (Amir Johnson) has been appointed to bring change management style to the publishing house and help in recovering the brand from loss. Some of the strategic goals in this regard are increasing the return on capital and shifting to a digital medium along with the inclusion of more health, beauty and fashionbased content. Project Sponsor Samson media company is project sponsor .

Project Objectives The aim of the project will be achieved cost efficiencies through relocation of the head office to a small office, restructuring the head office staff through shifting to a small core of permanent staff and contract staff and additional features to be made available for the subscribers through podcasts, video clips and discussion.     

Increase return on capital employed to 8% within 2 years Enact a transformational change of the company that will convert all magazines to a digital format only. Close the printing and distribution site. Achieve cost efficiencies through relocating the head office to a smaller office. Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.

Change Objectives and Principles The aim of the transformational organizational change is to make the employees in the organization feel valued considering the results of the staff survey that showed many employees are not contended with the management style. The principle for the change management will be inclusiveness and consultation. The ethical issue would be to ensure that employees have the space to share their feedback and this can be ensured through anonymous survey feedback

Change Plan Elements The company has recognised the elements in the change of plan and all the elements will require attention in relations to: 1. People: All the staff members will be communicated the about the organisational change taking place and each employee’s involvement in successful implementation of the plan. The company will provide trainings to the employees to enhance their skills from print media to digital media. 2. Filing of all documents accurately: The departments should ensure they are accurately documenting all the verbal conversations via an email and following proper feedback forms, trainings and meeting in a formal manner. The documents must contain the strategies, plans and reviews.

Change Management Plan Template

3. Hierarchy and organization chart: The new positions will be defined in the company organization charts and each and every member will sign off their job descriptions. For any new campaigns/processes, the training will be given. 4. Upgrade in Technology/systems: The company has new ERP solutions that will cater to bigger size of customers. The training on new systems will be provided to appropriate stakeholders to ensure adherence and awareness of new workings that may be required from time to time. This may involve customer data pertaining to subscriptions. 5. Position /roles: all the jobs descriptions for each employee will be revised and each employee will be coached to perform the duties accurately and effectively.

For successful implementation of the change, it is recommended to:    

Implement improvement initiatives such as job descriptions, training and coaching about digital media, Provide training about the new processes, systems and digital marketing Identify gaps and implement plan of action Give product specific training (Digital marketing) to impart more and more knowledge

The most important area in any change management plan is Communication, hence planning for a meeting to communicate the plan is the most essential part, taking ideas form the team and incorporating it in the plan is the biggest motivation for employees. One on one meetings with each staff to address if any concerns to ensure retention of employees.

Rationale for the Change Digital marketing May end up in Niche market- Ensuring it remains wide by monitoring the subscription and range of publication… 3  Competition from the brands specializing in digital magazine- May not be purchased by the buyersMay lose its revenue Include high-quality content to neutralize the effect of stiff competition- Priority of risk 1  Inclusion of new kinds of content for the magazine, It may not be liked by the loyal customers- As customers would not associate with it and hence there would not be any brand recall, Inform the customers about the new features so that they are prepared- Priority of risk 2

Key Stakeholder Analysis The key stakeholders will be staff, management and the customers. The management needs to be sensitive towards the staff, the staff would be concerned about career growth and better channels of communication and for the customers they would want the brand to publish highquality content on the digital platform. The preferred medium of communication will be session involving dialogue about the changes, newsletters, briefings from project team members, frequently asked questions

Assessment of Readiness to Change Page 2

Change Management Plan Template

Currently, there has been a high-level strategy in place and therefore, the stakeholders are aware about the present situation of change management and committed to their respective tasks. A compatible workplace culture and reward programs would facilitate the change management in an efficient manner. There is a strong senior support for change. The Team is committed to implement change and is expecting positive results and also recover the loss of 20% that occurred in previous quarter. To make this implementation successful among all the departments, the Senior Management team will work together to make this process simple and easy.

Key Change Messages The company is looking at recovering the lost revenue and revamp the entire process to give a competition in the market to existing competitors. The company focus on quality and will implement the change in positive and accurate way. 

Key messages to convey about the change process

All communication will be in a transparent manner to the appropriate stakeholders based on respect to ensure acceptance among employees. 1. The succession of the plan is completely dependent on the cooperation of each employee and the company believes in team work. 2. The company will ensure job security to its employees, will communicate the plan in a transparent manner and aims to be a market leader in coming years. 3. Due to a big loss the management has come up with a strategic plan to upskill from paper magazine to digital. This is a change in process and systems without majorly affecting the employees. 4. All required quality and training support will be provided, this is role specific and authority specific. 5. The company looks forward for contribution from each and every stakeholder to take this to the next level despite the loss that the company faced. Identify Change Elements Structure/processes:  There will be change in structure of the company as the staff members will be moved from permanent to temporary staff, the responsibilities and job descriptions will be revised and defined at samson media. Performance measures/Timeframes:  The KPI has to be implemented in order to measure effective change and adherence to revised job responsibilities. In addition, timelines to achieve specific task has to be defined.  All the trainers and marketing managers will be trained first to further coach the entire set of staff members.  A change will be required and trained to implement the change. It is believed that this will add to the cost of the company. All the stakeholders need to be responsible in facilitating the change using appropriate resources. Specialist training:  The company will have digital media experts who would provide relevant training. All the staff members from printing department will be upskilled to digital process and will add to their knowledge. A timeframe in the development plan had been shared with all the employees. Impact on workloads:  Job descriptions that’s have been communicated will be reviewed to measure performance. The workload has been equally divided considering the competencies of each employee and it is position/role specific.  The company has a development plan in place to ensure adequate knowledge is gained by each staff member. Develop Change Plan Develop a change plan including performance measures [how will you know the change plan is effective?]. Ensure the plan is adequately resourced. Actions Review KPI’s

Resource requirements Statistics data

Who CEO/Manager

When Monthly

Performance Measures Number of Page 3

Change Management Plan Template

subscriptions per week/month

monthly

Reward system

Money, gift coupons and badges

Manager

End of every month Looking into the number of employees receiving the reward through a fair system

Site Cost analysis

Finance data

CEO

Monthly

% of cost reduction post relocation

Staff cost analysis

Payroll

HR manager

Fortnightly

Salary data

Revenue

Finance statistics

CEO

Monthly

% increase in revenue as per goal of 8% return in 2 years

ERP solutions

Finance team

Finance Manager

3 months

Reports, implementation and reviews.

Procurement

Finance

CEO/Manager

2 months

Reports, reviews, goals

Content

Printing team

Digital manager

30 days

Weekly/fortnightly report

Consolidation Policies, procedures and performance measures reinforce the changes.  The changes in the work culture and adoption of strategic objectives have led to job satisfaction among the employees and attracted the customers towards Samson media.  KPI’s and timeframes will track effective implementation and accurate data  Samson media will conduct Inductions and trainings that’s would state standard operating procedures of the company to ensure uniform information among all employees. Remove organisational barriers to the change.  Samson media has done risk analysis and have a development plan ready to eradicate any barriers that would interrupt change. The company has taken into account all its stakeholders.  The risk analysis will give an idea of possible risk involved hence communicate will play vital role in implementation of this change. The senior Management will communicate the change in a positive manner.  The aim is to recover lost revenue and upskill the team members from paper magazine to digital media.

Evaluation The change management will be evaluated through KPI’s, performance measures, data, survey research and secondary data analysis, this would be circulated to the different stakeholders through publication in the website, newsletters and advertisements on social media. The change will be evaluated in relation to the achievement of the planned objectives and the change management processes will be evaluated and carry out in the following way: Page 4

Change Management Plan Template

    

Review implemented policies, Check the report outcomes Appreciate the top performers and Coach the ones that require improvement. The reports will give an insight of the knowledge and succession of the change management plan. The company can then plan re trainings and upskill.  The revenue report will throw light on the finances that will further help to plan. The evaluation outcomes will be communicated to all stakeholders via meetings and emails. These outcomes will be discussed with each staff members individually and also with different departments to ensure uniform information across the organisation to share best practises.

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