Chapter 1 PPT Notes JOU-FDM 1303 PDF

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Download Chapter 1 PPT Notes JOU-FDM 1303 PDF

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• JOU/FDM 1303.02 • Introduction to Mass Communication • Fall 2018 • My name is Robert F. Darden • WELCOME! • Key Information Office hours: • 9-10:30 a.m. and 3:30-5 p.m. Tuesday • 9-11:30 a.m. and 1:30-5 p.m. Wednesday • 9-10:30 a.m. and 3:30-5 p.m. Thursday • Office: Room 267 in Castellaw Communications (second floor) • Campus phone: ext. 7414 • E-mail: [email protected] • All grades posted on Canvas • Textbook • Media Now: Understanding Media, Culture and Technology, 10th Edition • By Straubhaar, LaRose and Davenport • McGraw Hill Education • Digital (Connect or SmartBook) or loose-leaf paper versions (may be rented) • Cengage MindTap textbook & practice quizzes available through Canvas (Do NOT count to final grade) • Grades • Some questions will come directly from the textbook • Some questions will come from my lectures (each lecture will amplify one or two topics within each chapter) • Some will come the film clips or film (or music) shown in class • Some will come from the Power Point slides • TOTAL POINTS only! (No percentages.) • Remember: TOTAL POINTS ONLY! A 217 points (and up) B+ 211-216 B 194-210 C+ 188-193 C 176-187 D 165-175 F 164 (or less) • How to Study • When it comes to reading textbook material, be prepared to read the material at least 4 times. • Passive re-reading is of little help. • Instead, read like this: (1) Read the assigned material before lectures on that topic. Don’t worry too much about mastering the material here, but mark those areas that you didn’t understand. At this point, you don’t necessarily need to take notes.

(2) As soon as possible after class coverage of the chapter, go back and re-read the chapter, this time doing real studying. Highlighting and underlining are ineffective in most cases. Instead, after reading a section, come up with questions that would test your knowledge, and write those questions down. • (3a) Periodically as you study new material, go back and answer the questions you generated. It is vital that you answer the question without looking for the answers. Even if you come up with the wrong answer, you’ll see benefits in your learning of the material being tested. (3b) Days before your exam, go back and read your notes and answer the sample questions you generated. Be honest with yourself concerning what you don’t know, and correct those deficiencies. (4) On the night or two before the test, go back and re-read the entire chapter. The As and Bs in the class are usually found in the details. (Thanks to Dr. Charles Weaver) • A Vision of Students Today • By Dr. Michael Wesch and 200 students in his Social Anthropology class at Kansas State University • Why Mass Communications • Easiest way to control people • (Who is pulling your strings?) • Greater influence on most people’s lives (church, family, social group) • Midst of incredible change … how will you respond? • One of fastest-growing fields in the world • Best place to make a difference • Key Points For The Semester … • Mass communications is a business • Connections! • Mass communications continually change … and world changes with them • The Telecommunications Act of 1996 • Monopoly vs. Creativity • “Gate-keepers” and Fake News • From Pareto’s Principle (80/20) to … • … the Long Tail Theory • Influence of advertising • Why JOU/FDM 1303? • Knowledge is power and CONTROL of knowledge is power • Introduction to communications • Journalism, Public Relations & New Media • Film & Digital Media • Professional and Technical Writing • Advertising • Information’s Changing Cost • Return of the King (Lord of the Rings, III) • Directed by Peter Jackson (2003) • Starring: Viggo Mortensen, Ian McKellen, Elijah Wood • Informed Decisions

Not just about new technologies, but about politics, economics, even faith Mass Communications dominates of our lives … the more we understand the forces, the better choices we make … • What’s ahead: • http://www.wimp.com/interestingfacts/ • The “Danger” of the New • In 1790, novels had "poisoned the mind and corrupted the morals of many a promising youth; and prevented others from improving their minds in useful knowledge." • In 1816, the waltz was "obscene display" only fit for "prostitutes and adulteresses" and it was "a duty to warn every parent against exposing his daughter to so fatal a contagion." • In 1909, movies were a way for "depraved adults with candies and pennies beguile children with the inevitable result." • In 1926, the telephone was a scourge whose effect was to "break up home life and the old practice of visiting friends." • In 1954, "All child drug addicts, and all children drawn into the narcotics traffic as messengers, with whom we have had contact, were inveterate comic-book readers." • In 1956, "The effect of rock and roll on young people, is to turn them into devil worshippers; to stimulate self-expression through sex; to provoke lawlessness; impair nervous stability and destroy the sanctity of marriage." • 1994: The Internet • The Worldwide Importance Of Clear Communications Improve your English • JOU 1303 or FDM 1303 • These classes are the SAME unless you are an FDM major or minor or think you MIGHT become an FDM major or minor … • … then you MUST be enrolled in the FDM section to get credit • •...