Chapter 5 Analyzing the Marketing Environment PDF

Title	Chapter 5 Analyzing the Marketing Environment
Course	Introduction To Marketing
Institution	University of Arizona
Pages	2
File Size	91.4 KB
File Type	PDF
Total Downloads	21
Total Views	159

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Summary

Professor: Victor Piscitello...

Description

Chapter 5

MKTG 361 Analyzing the Marketing Environment

KEY TERMS Macro-environmental Factors: Culture: Country Culture: Regional Culture: Demographics: Generational Cohort: Generation Z (Gen Z): Digital Natives: Generation Y (Gen Y): Millennials: Generation X (Gen X): Baby Boomers: Green Marketing: Greenwashing: Technological Advances: Economic Situation: Inflation: Foreign Currency Fluctuations: Interest Rates:

Book Notes

Chapter 5

MKTG 361

Book Notes

Political/Regulatory Environment: QUIZ-YOURSELF QUESTIONS Q: Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors’ strengths, weaknesses, and: A: Q: Marketers have learned that culture influences ______ consumers buy. A: A MARKETING ENVIRONMENT ANALYSIS FRAMEWORK o F THE IMMEDIATE ENVIRONMENT o F MACROENVIRONMENTAL FACTORS o D...